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Bee Bee by Viva Beauty: Julia Barretto Launches a No-Frills Makeup Brand Inspired by Her Sisters

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<div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1757415294381542952949_18532216936040441_2833540079345440241_n.jpg" class="fr-fic fr-dib"/><span class="fr-inner">Julia Barretto launches beauty brand Bee Bee with Viva Beauty</span></span></span></div><div><br/></div><p>&quot;Less, but better&quot;—that is the philosophy of <strong>Julia Barretto</strong>&#x27;s newly launched makeup brand<strong> Bee Bee </strong>in collaboration with <strong>Viva Beauty</strong>. With Julia&#x27;s status as an actress, a job that requires her to be glammed up on many occasions, one might think she&#x27;s into heavy makeup. However, off-camera and if she could have her way, Julia prefers a minimalist approach to beauty without losing the excitement for playing with her looks once in a while. </p><p>During the brand&#x27;s intimate launch, Viva Beauty executive <strong>Sidney Rubio </strong>shared, &quot;Bee Bee is about being true to yourself... We&#x27;d like makeup to be fun.&quot; The brand embodies Julia&#x27;s genuine personality and preference for an effortless, simple beauty routine, with products that nourish, flatter, and easily fit into anyone&#x27;s daily regimen. With Bee Bee, Julia not only serves as the face of the brand, but she&#x27;s also the businesswoman behind it. </p><p>This beauty entrepreneur&#x27;s mom, <strong>Marjorie</strong>, and sister, <strong>Erich</strong>, also graced the event, with Julia even giving a shoutout to the latter for inspiring the groundwork for Bee Bee. &quot;You and our other siblings really inspired me with this collection,&quot; Julia said, addressing her 13-year-old sister. &quot;You know how much we love our lip balms, right?&quot; </p><p>Because they are extra mindful of having nourished lips, Bee Bee debuts with a collection of lip conditioners, with shades that range from soft to bold: <strong>Sweet Nectar </strong>with an effortless tint of just-kissed lips (Julia&#x27;s favorite); <strong>Beekeeper</strong>, which is a daring, deep hue; <strong>Honey Drip</strong>, which has a warm coral glow; and <strong>Bee You </strong>with a glossy, natural lip color. As &quot;a chapped lip girlie,&quot; Julia understands how essential this product is.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/p/DON8wJSEoN3/embed/?cr=1&amp;v=14&amp;wp=810&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A25622488.700000003%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="882" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Sidney revealed that Julia was intentional and hands-on throughout the whole process, ensuring the brand delivers quality products that are also sustainable, especially since Julia is a nature lover. Sidney shared, &quot;She&#x27;s very particular with the sustainability issue because, to her, it&#x27;s her responsibility to make sure that things are recyclable, things are made with natural ingredients, nothing too harmful.&quot; </p><p>The creative aspect of brand-building is what Julia finds most fun. &quot;The most fun is definitely when you&#x27;re trying the products. Kasi s&#x27;yempre, when you&#x27;re all girls and you&#x27;re all natutuwa, lalo &#x27;pag nahanap mo na &#x27;yung right product, the right shade,&quot; Julia told <strong>M</strong><strong>etro.Style</strong>. &quot;And then, of course, the photo shoot is always so much fun <em>kasi ito na siya</em>, <em>nakikita mo na siya </em>in action. You can see it on cam, you can see it on the screen; it just becomes so real. Even <em>nga &#x27;yung paggawa ng </em>logo, the color palette, I think they&#x27;re so fun.&quot; <em></em><em></em><strong></strong></p><p>The name of her makeup line, Bee Bee, is unique and interesting, and it has a hint of a connection to nature because Julia has always dreamt of making beach blushes. </p><p>&quot;There was always something about the letters B, B for me,&quot; she added. &quot;I would dream about it, and then I remember just having a vision of just a &#x27;BB,&#x27; and I never knew where I was going to use it for... We used it for this one, and it was so fitting.&quot;</p><div><br/></div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-4" src="https://www.instagram.com/reel/DOON6T2iaX9/embed/?cr=1&amp;v=14&amp;wp=864&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A4%2C%22os%22%3A34532736.800000004%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="857" data-instgrm-payload-id="instagram-media-payload-4" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Although Julia already has a business background—running her own accessory brand (<strong>The Juju Club</strong>) and co-owning a content studio/events space with her sister Dani (<strong>Spritz Studios</strong>)—she considers herself a &quot;work in progress&quot; as an entrepreneur. </p><p>This is why with Bee Bee, Julia doesn&#x27;t fail to give credit to her team and Viva Beauty for helping her pull off their collection. &quot;It&#x27;s not a field I&#x27;m an expert in. It&#x27;s humbling and grounding because it&#x27;s a different challenge. It&#x27;s a different version of you, <em>na </em>you get surprised<em></em> every day what you&#x27;re learning, what you&#x27;re going through, what you&#x27;re experiencing. It&#x27;s been a ride, but I love that I&#x27;m learning so much every day.&quot; <em></em><em></em><em></em><em></em><br/></p><p>Bee Bee&#x27;s debut collection is made up of beauty kit staples aligned with the trend of makeup with skincare benefits; they&#x27;re formulated with<strong> Bee Smooth</strong>, a nourishing formula with moisturizing and repairing ingredients like shea butter, ceramides, squalene, and tocopheryl. &quot;I just wanted it to be easy, to be simple. And really, a lot of credit to my siblings, my sisters, because they really love lip balm. I became knowledgeable about it because of them,&quot; Julia pointed out. &quot;Very much inspired by them.&quot; </p><p>&quot;It&#x27;s Erich-coded,&quot; Julia joked, adding that when she was 13, she was not as beauty-savvy as her little sister is now. &quot;I was wearing braces. I was in my awkward stage, getting pimples. So, no, I didn&#x27;t know anything about makeup then. <em>Ang alam ko lang nu&#x27;n</em>, <em>s&#x27;yempre</em>, I was working already at a young age, I would sit on a makeup chair, they&#x27;d do my makeup... But I slowly learned as I grew older, and once I got inspired by my makeup artists, that was when I really learned.&quot;</p><p>The products are priced affordably at P349 each, because Julia said they really wanted to be accessible even to the young ones. &quot;It&#x27;s really for everyone,&quot; she emphasized. &quot;It&#x27;s easy. It&#x27;s simple, accessible, affordable.&quot;</p><div> </div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/p/DON8SyYkkqu/embed/?cr=1&amp;v=14&amp;wp=971&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A30557288.9%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="882" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Julia&#x27;s relatable take on beauty now forms the core of her brand, enhanced by her collaboration with the experts at Viva Beauty. </p><p>The lip conditioners, Sidney detailed, are crafted to adjust to the wearer&#x27;s natural pH through the <strong>BeeSpoke Tint</strong>, a thermochromic, color-changing technology. &quot;For me, my favorite is the Beekeeper. So, when I use that, it&#x27;s going to look different on my lips as opposed to Julia&#x27;s lips. So, it&#x27;s so nice because it can actually suit all kinds of lip colors,&quot; Sidney explained.</p><p>When asked what product she&#x27;s eyeing next for Bee Bee, Julia hinted, &quot;My dream is may <em>ma</em>-<span style="margin:0px;padding:0px">partner</span> with the lip conditioners, like a lip liner. But I&#x27;m so into blushes as well. But it really depends on how this [debut collection] will be received, and then we can slowly plan. We really want to listen to people.&quot;</p><p>Excited for what&#x27;s to come for her first beauty industry venture, Julia declared, &quot;We&#x27;re only getting started. We hope that this will be received really well. It can just be the beginning of many more things we can do under Bee Bee.&quot;</p><div><br/></div><p>Lead photo from <strong>@bee.beeph</strong></p>

<p>Julia Barretto branches out into the beauty industry with the launch of her makeup brand, Bee Bee, in collaboration with Viva Beauty. Designed for young, beauty-savvy Filipinas, the brand is anchored on the philosophy "less, but better."</p>

Julia Barretto branches out into the beauty industry with the launch of her makeup brand, Bee Bee, in collaboration with Viva Beauty. Designed for young, beauty-savvy Filipinas, the brand is anchored on the philosophy "less, but better."

Everything You Need to Know About Julia Barretto's Newly Launched No-Frills Makeup Brand, Bee Bee

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Everything You Need to Know About Julia Barretto's Newly Launched No-Frills Makeup Brand, Bee Bee

Grace Libero

Published September 09, 2025 10:10 PM PHT

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Updated September 09, 2025 10:17 PM PHT

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Beauty

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Lip Conditioner

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