Maria Katrina Paras

Article (news)

Handsome F1 Drivers

<p><strong>Formula 1 </strong>drivers are not just champions of the road, but they are now driving the beauty and fashion route. Today, the world’s most elite motor sport is no longer solely about speed; it is undergoing a profound cultural revolution. The fierce athleticism of the track has been replaced by a marketable, softer image, with drivers leveraging their aesthetic appeal and charm to redefine their status. F1 stars like Lewis Hamilton lead this change—they are not only drivers but also popular figures in fashion and beauty. This shift is planned and profitable, showing that the most valuable asset in F1 is now charisma, style, and the ability to promote a lifestyle.</p><p>This aesthetic revolution is what makes F1 so commercially potent. Below, we detail the faces currently defining this new world, complete with the campaigns that position them at the forefront of global beauty and fashion.</p><div><br/></div><div><strong>Lewis Hamilton from Ferrari</strong></div><p>Seven-time World Champion Lewis Hamilton, the most decorated driver in F1 history, is the definitive fashion disruptor of the sport. Moving beyond mere endorsements, his partnership with Dior Men, crafted alongside Artistic Director Kim Jones, elevated him from muse to designer. This creative process centers on identity, sustainability, and cultural narrative, often exploring the intersection of Afrofuturism.</p><p>The launch of his first capsule collection marked a pivotal moment, which Hamilton captured best in his own words: &quot;A lot went into this, and to see it go from an idea to a reality that’s now out in stores and online is surreal. Look out for what’s next, we’re just getting started.&quot;</p><p>This candid statement underscores the profound shift in the F1 landscape: the sport&#x27;s greatest champion is now actively creating, not just wearing, high fashion, making his creative vision as vital as his on-track performance.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768875652860lewishamilton_1728747872_3477311642696914229_197503026.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">Photo from @lewishamilton</span></span></span></div><div><br/></div><div><br/></div><div><strong>Lando Norris from McLaren</strong></div><p>The 2025 World Drivers&#x27; Champion, Lando Norris, defines the new Gen Z luxury consumer. His appeal is built on an approachable, street-smart style and boyish charm, which makes him the perfect bridge between the intensity of F1 and the highly visual digital world. As a Global Ambassador for TUMI, his campaign work is a masterclass in blending high-performance with lifestyle</p><p>Similarly, as the face of Ralph Lauren&#x27;s Polo Red fragrance, the campaign generates authenticity by using his own words to connect the scent to the thrill of racing.</p><p>By lending his relatable charisma and powerful digital influence to these global brands, Norris demonstrates that for F1&#x27;s newest stars, authenticity and accessibility are the single most valuable commercial assets.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768875765093lando_1757003700_3714338713456379074_330587883.jpg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">Photo from @lando</span></span></span></div><div><br/></div><div><strong>Pierre Gasly from Alpine</strong></div><p>Pierre Gasly, the determined French driver famous for his resilient comeback and stunning 2020 Italian Grand Prix victory, represents the epitome of refined European style. His poise, discipline, and classic handsomeness made him the perfect choice to become the global ambassador for Givenchy Beauty&#x27;s Gentleman Society fragrance line.</p><p>Gasly fronts the campaign for the Gentleman Society Eau de Parfum Ambrée, where the visual narrative links his focused performance on the track to the bold confidence and assured status the scent represents.</p><p>Through this partnership, Gasly effectively sells an aura of timeless refinement, proving that the softer image of an F1 star is a high-value commodity for the world&#x27;s most prestigious beauty houses.</p><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768875816672pierregasly_1740081371_3572383923897239514_293369336.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/> </div><div><br/></div><div><strong>Charles Leclerc from Ferrari</strong></div><p>Charles Leclerc, the charismatic Monegasque driver leading the iconic Ferrari team, embodies classic, enduring European luxury. His polished, clean-cut style makes him the perfect face for brands selling heritage and timeless quality. </p><p>He serves as the global ambassador for Giorgio Armani’s Made to Measure line, a partnership because of his &quot;fresh face and energetic physical presence,&quot; proving that tailored sophistication is ageless.</p><p>Furthermore, Leclerc demonstrated his creative influence by designing a limited-edition capsule collection for Ferrari Style, blending his Riviera-inspired casual wear with high-end automotive design, proving his aesthetic input is central to defining the Scuderia&#x27;s future look. </p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768875853955charles_leclerc_1602939927_2421958110663947322_292222317.jpg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">Photo from @charles_leclerc</span></span></span></div><div><br/></div><div><strong>Carlos Sainz from Williams</strong></div><p>Carlos Sainz, the Spanish driver famous for his tactical prowess and &quot;Smooth Operator&quot; persona, embodies the globally accessible F1 aesthetic. His transition to a beauty figure was solidified by becoming the new global ambassador for L’Oréal Paris’s Elvive hair care line.</p><p>This partnership directly challenges traditional norms by promoting high-performance grooming for men. His campaign leverages the brand&#x27;s iconic messaging, drawing a strong parallel between his resilience under pressure and the product&#x27;s engineered strength.</p><p>This move cements Sainz&#x27;s value, positioning his aesthetic appeal as commercially potent as his talent.</p><p>Formula 1 drivers now compete for more than just victories on the track. In today’s world, winning the championship is as important as winning approval in the fashion and beauty industries. A driver&#x27;s popularity in these areas is just as crucial as their driving skills.</p><div><strong> </strong></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1768875926392lorealparis_1746778263_3628561528772558773_1323766664.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">Photo from @lorealparis</span></span></span></div>

Beyond the Helmet: The F1 Faces Conquering the Beauty and Fashion Scene

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Beyond the Helmet: The F1 Faces Conquering the Beauty and Fashion Scene

Sophia Ancheta

Published Jan 28, 2026 06:10 PM PHT

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Updated Jan 28, 2026 06:15 PM PHT

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Lewis Hamilton

Lando Norris

Pierre Gasly

Charles Leclerc

Carlo Sainz

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