Ryan Christopher Claveria

Article (news)

IT BOYS SKINCARE BANNER

<p>The rise of global skincare enthusiasts like<strong> Jacob Elordi </strong>and <strong>Korea’s top leading men</strong> has sparked a major trend in male grooming, successfully normalizing the concept of men’s self-care. This evolution in beauty reaches home as well; the undeniable <em>kilig</em> factor of Filipino &quot;IT&quot; boys is often rooted in their meticulous skincare routines. By prioritizing skin health, these modern icons have unlocked the secret to maintaining a charming, camera-ready complexion.</p><p>Want to see who&#x27;s doing it right? Meet the local IT boys and skincare enthusiasts whose charming, glowy complexions are making waves in the grooming scene.</p><div><br/></div><div><strong>Donny Pangilinan</strong></div><p>Ultimate &quot;Moreno It Boy&quot; Donny Pangilinan is redefining men’s grooming by embracing his natural glow. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773052516761DONNY PANGILINAN.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner" data-gramm="false" spellcheck="false">Photo via <a href="https://www.instagram.com/p/DS7xvfQEvRy/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" rel="noopener noreferrer" target="_blank">@donny</a></span></span></span></div><p>A proud advocate for skincare, he has fronted campaigns for brands like Cetaphil, Skin by BYS, and QuickFX. Donny swears by a consistent routine—using the Skin by BYS Glow Line&#x27;s cleanser, serum, moisturizer, and sunscreen—to keep his complexion healthy and radiant.</p><div><br/></div><blockquote cite="https://www.tiktok.com/@skinbybys/video/7549864185031593234" class="tiktok-embed" data-video-id="7549864185031593234" id="v5457799498176619" style="max-width:605px;min-width:325px"><iframe name="__tt_embed__v5457799498176619" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7549864185031593234?lang=en-US&amp;referrer=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2026-03-09T10%3A32%3A59.489997%3A9cf82058-80f7-42b3-b8f3-c62131cb254a%26action%3Dedit" style="width:100%;height:757px;display:block;visibility:unset"></iframe></blockquote><script async="" src="https://www.tiktok.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>Brent Manalo </strong></div><p>Known for his effortless radiance even under the weight of grueling tasks and eviction stress, PBB Collab Celebrity Winner Brent Manalo has long left fans wondering how he maintains such a clear complexion.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773052774801BRENT MANALO.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner" data-gramm="false" data-qb-tmp-id="lt-546196" spellcheck="false">Photo via <a href="https://www.instagram.com/p/DNXYx7WyxNf/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" rel="noopener noreferrer" target="_blank">@brentymanalo</a></span></span></span></div><p>His skincare journey started before his time in the <em>Bahay ni Kuya</em>, where he shared a five-step regimen with The Ordinary on his YouTube channel. Since then, his passion for skincare has led to partnerships with Aivee Clinic and SKIN1004, reflecting his dedication to self-care and maintaining his glow under pressure.</p><div><br/></div><blockquote cite="https://www.tiktok.com/@isaiditsbrent/video/7585142013025078535" class="tiktok-embed" data-video-id="7585142013025078535" id="v18060201652457684" style="max-width:605px;min-width:325px"><iframe name="__tt_embed__v18060201652457684" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7585142013025078535?lang=en-US&amp;referrer=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2026-03-09T10%3A32%3A59.489997%3A9cf82058-80f7-42b3-b8f3-c62131cb254a%26action%3Dedit" style="width:100%;height:757px;display:block;visibility:unset"></iframe></blockquote><script async="" src="https://www.tiktok.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>Kyle Echarri</strong></div><p>Beyond his undeniable talent as an actor and singer, Kyle Echarri is celebrated for his harmonized, effortlessly smooth complexion. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773052933827KYLE ECHARRI.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner" data-gramm="false" data-qb-tmp-id="lt-734507" spellcheck="false">Photo via <a href="https://www.instagram.com/p/DP02SGmiaRP/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" rel="noopener noreferrer" target="_blank">@kyleecharri</a></span></span></span></div><p>More than just a hobby, his passion for skincare is a core part of his brand, showcased through strategic partnerships with industry leaders. A firm believer that &quot;protecting my skin is non-negotiable,&quot; Kyle frequently emphasizes his love for sunscreen in his Brilliant Skin collaborations to maintain his all-day glow. Perhaps most notably, his partnership with Kiehl’s has elevated his &quot;pogi points&quot; even further, as he brings fans along for his curated day and night routines.</p><div><br/></div><blockquote cite="https://www.tiktok.com/@echarripapi/video/7341339482794265861" class="tiktok-embed" data-video-id="7341339482794265861" id="v11891233556732684" style="max-width:605px;min-width:325px"><iframe name="__tt_embed__v11891233556732684" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7341339482794265861?lang=en-US&amp;referrer=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2026-03-09T10%3A32%3A59.489997%3A9cf82058-80f7-42b3-b8f3-c62131cb254a%26action%3Dedit" style="width:100%;height:757px;display:block;visibility:unset"></iframe></blockquote><script async="" src="https://www.tiktok.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>Joshua Garcia </strong></div><p>The ultimate charmer who seems to be aging like fine wine, Joshua Garcia does more than just act; he authentically champions the importance of skincare. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773053190771JOSHUA GARCIA.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner" data-gramm="false" data-qb-tmp-id="lt-711153" spellcheck="false">Photo via <a href="https://www.instagram.com/p/DEWT8V4yjN1/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" rel="noopener noreferrer" target="_blank">@garciajoshuae</a></span></span></span></div><p>As a dedicated Aivee Clinic client, Joshua proves that consistent maintenance is the secret to maturing gracefully in the spotlight. His commitment to a bright, radiant complexion is further highlighted by his partnership with Dr. Alvin Skincare, where he credits their Kojic Acid Soap for the signature glow seen in his hit series, It’s Okay to Not Be Okay.’</p><div><br/></div><blockquote cite="https://www.tiktok.com/@dralvinmainpage/video/7508267035755941138" class="tiktok-embed" data-video-id="7508267035755941138" id="v50348381898221940" style="max-width:605px;min-width:325px"><iframe name="__tt_embed__v50348381898221940" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7508267035755941138?lang=en-US&amp;referrer=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2026-03-09T10%3A32%3A59.489997%3A9cf82058-80f7-42b3-b8f3-c62131cb254a%26action%3Dedit" style="width:100%;height:757px;display:block;visibility:unset" spellcheck="false"></iframe></blockquote><script async="" src="https://www.tiktok.com/embed.js"></script><div><br/></div><p>These local icons prove that skincare is no longer just a luxury—it is a vital component of the modern man’s toolkit. By moving past outdated stereotypes and embracing consistent routines, Donny, Brent, Kyle, and Joshua are setting a new standard for grooming in the Philippines. Their journeys show that whether you’re facing the stress of a reality show or the harsh lights of a film set, the secret to staying &quot;pogi&quot; and confident lies in one simple commitment: taking care of the skin you’re in.</p>

<p>These men prove that self-care isn't at all selfish</p>

These men prove that self-care isn't at all selfish

The New Pogi Standard: How Filipino ‘IT’ Boys are Normalizing Men’s Skincare

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The New Pogi Standard: How Filipino ‘IT’ Boys are Normalizing Men’s Skincare

Sophia Ancheta

Published Mar 13, 2026 01:35 PM PHT

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Updated Mar 13, 2026 01:50 PM PHT

Read More:

Donny Pangilinan

Brent Manalo

Joshua Garcia

Kyle Echarri

Skincare

Men's Health

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