Ryan Christopher Claveria

Article (news)

IT GIRLS THEN AND NOW

<p>We often picture a woman who goes against all odds as powerful, career-driven, and confident. But behind the vague titles, what really makes a woman the embodiment of the word “<strong>It Girl</strong>&quot;? </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774860664374blythe 2.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @blythe</span></span></span></div><p>Long before today’s generation associated the “It” factor with beauty, fashion, and entertainment, British author <strong>Elinor Glyn</strong> coined the term for the 1927 silent film <em>It</em>. Through Glyn’s imaginative brilliance, a clear picture of this glamorous, captivating word came into life. According to a 2022 study by <strong>Basinger</strong>, Glyn’s all-purpose definition of &quot;It&quot; intertwined innocent self-confidence with a strange, undeniable magnetism—in short, a natural sex appeal. On the premiere date of the movie, <strong>Clara Bow</strong> personified this escapist fantasy. She represented the modern, liberated woman: Untethered by societal rules and boldly exceeding expectations.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774855995065PUSH IT GIRLS.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @solenn</span></span></span></div><p>Today, contemporary nuances have added substance to the word. Equally significant to a striking face is the major impact and influence these women wield in their careers. The narrative thrives in the Philippines, where audiences are naturally drawn to women who possess both beauty and brains.</p><p>Before drawing the curtain on <strong>Women’s Month</strong>, we’ve compiled a definitive list of trailblazers embodying &quot;It Girl&quot; energy, spanning from the muses of the past to the multifaceted stars of today. Their profound impact extends far beyond uplifting women, actively shaping society as a whole. While their top-tier visuals are an undeniable factor in their success, it is their creative brilliance that ultimately cements their names as remarkable artists, businesswomen, and human beings.</p><div><br/></div><div><strong><br/></strong></div><div><strong>OG FILIPINA IT GIRLS</strong></div><p>We&#x27;ve transitioned from keeping up with their party era to relying on their well-styled advice as mothers, premium beauty brands, and trusted endorsements. Through it all, they will always be the OGs and will remain iconic! </p><div><br/></div><div style="text-align:center"><strong>GEORGINA WILSON</strong></div><p style="text-align:center">An icon in international modeling and co-founder of Sunnies Studios, Georgina remains a powerhouse it girl through and through!</p><div style="text-align:center"><br/></div><div style="text-align:center"><strong></strong><strong></strong></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774859745067Georgina Wilson.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner"><a href="https://www.instagram.com/ilovegeorgina" rel="noopener noreferrer" target="_blank">Photo via @ilovegeorgina</a></span></span></span></div><div><br/></div><div style="text-align:center"><strong>SOLENN HEUSSAFF</strong></div><p style="text-align:center">From her fitness routine, to her role as artist and advocate to her role as a mom, Solenn has it all!</p><div> <strong></strong></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774859922911Solenn 2.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner" spellcheck="false"><a href="https://www.instagram.com/solenn" rel="noopener noreferrer" target="_blank">Photo via @solenn</a><br/><br/></span></span></span></div><div style="text-align:center"><strong>ANNE CURTIS</strong></div><p style="text-align:center">Her cosmetics line, <a href="https://www.instagram.com/blkcosmeticsph" rel="noopener noreferrer" target="_blank">blk Cosmetics</a>, being one of the most beloved beauty brands in the country, only proves her massive influence! She&#x27;s also one of the most sought-after actresses and faces in Fashion Week today.</p><div> <strong></strong></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774860022688Anne Curtis.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner"><a href="https://www.instagram.com/annecurtissmith" rel="noopener noreferrer" target="_blank">Photo via @annecurtissmith</a></span></span></span></div><div><br/></div><div style="text-align:center"><strong>ISABELLE DAZA</strong></div><p style="text-align:center">Her way of influence gravitates towards well-styled family living and fitness. Just like Isabelle, learning is a form of love we are all willing to commit to! </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774860339512Isabelle Daza.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner"><a href="https://www.instagram.com/isabelledaza" rel="noopener noreferrer" target="_blank">Photo via @isabelledaza</a></span></span></span></div><div><br/></div><div style="text-align:center"><strong>LIZ UY</strong></div><p style="text-align:center">Liz took her expertise from styling the stars and being a fashion star herself to launching her own successful roster of businesses!<strong></strong><strong></strong><strong></strong></p><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774860521826Liz Uy.jpg" style="width:700px;display:block;height:auto" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner"><a href="https://www.instagram.com/lizzzuy" rel="noopener noreferrer" target="_blank">Photo via @lizzuy</a></span></span></span></div><div><br/></div><div><strong><br/></strong></div><div><strong>GEN Z IT GIRLS TODAY</strong></div><p>If the friendship of the original It Girls is a rare gem, today&#x27;s generation is a diamond in the making. This new wave of trendsetters is steadily carving out their own space in the industry. From dominating the screen to launching their own beauty label and fronting major campaigns, they’re securing their spots at the top, fueled by the loyalty and trust of their fans.</p><div><strong><br/></strong></div><div style="text-align:center"><strong>ANDREA BRILLANTES</strong></div><p style="text-align:center">Founder of Lucky Beauty cosmetics, Andrea consistently rises above odds. She&#x27;s the epitome of Filipina Gen Z beauty! <strong></strong><strong></strong><strong></strong></p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774858691539Andrea Brillantes.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @blythe</span></span></span></div><div><strong><br/></strong></div><div style="text-align:center"><strong>JILLIAN WARD</strong></div><p style="text-align:center">Living up to the Filipina beauty standard, Jillian blends her luminosity with talent, powerhouse performances, and wit! </p><div><br/></div><div><strong></strong><strong></strong><strong></strong></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774858915321Jillian Ward.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @jillian</span></span></span></div><div><strong><br/></strong></div><div style="text-align:center"><strong>ASHTINE OLVIGA</strong></div><p style="text-align:center">Showing off those adorable doe eyes, perfectly sculpted features, and silky hair—Ashtine isn&#x27;t just the &quot;<em>Mutya</em>&quot; of Section E anymore—she&#x27;s the &quot;Mutya&quot; of the entire country! <strong></strong></p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774859153000Ashtine.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @ashtineolviga_</span></span></span></div><div><strong><br/></strong></div><div style="text-align:center"><strong>BELLE MARIANO</strong></div><p style="text-align:center">Founder<strong></strong><strong></strong> of Talee, the beauty brand, emanates Belle&#x27;s elegant visuals: Sophisticated, classy, and flawless! She remains one of the country&#x27;s most in-demand actresses and performers, too!</p><div><br/></div><div><strong></strong><strong></strong></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774859474943Belle Mariano.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @belle_mariano</span></span></span></div><div><strong><br/></strong></div><div style="text-align:center"><strong>FYANG SMITH</strong></div><p style="text-align:center">Coming off her victory as the Big Winner of her PBB batch, Fyang consistently secures her spot as a beauty icon of this generation, inspiring fans with her low-maintenance beauty routines and skincare essentials. We love her no-nonsense personality as well!</p><div> <strong></strong></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1774859509966Fyang Smith.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @_iamsofiasmith</span></span></span></div>

<p>Before drawing the curtain on <b>Women’s Month</b>, we’ve compiled a definitive list of trailblazers embodying "It Girl" energy, spanning from the muses of the past to the multifaceted stars of today.</p>

Before drawing the curtain on Women’s Month , we’ve compiled a definitive list of trailblazers embodying "It Girl" energy, spanning from the muses of the past to the multifaceted stars of today.

Then and Now: The Generations of Filipina IT Girls

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Then and Now: The Generations of Filipina IT Girls

Arci Claveria

Published March 31, 2026 03:00 PM PHT

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Updated April 12, 2026 11:37 AM PHT

Read More:

Gen Z IT Girls

OG IT Girls

Solenn Heussaff

Anne Curtis

Georgina Wilson

Liz Uy

Isabelle Daza

Andrea Brillantes

Fyang

Fyang Smith

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