Maria Katrina Paras

Article (news)

Sunsilk Silky Sway Soiree

<p>There&#x27;s an undeniable delight in finding a hair care brand that goes beyond preserving healthy strands, one that actually empowers young women to be unapologetically themselves, building confidence through accessible, effective products. That was exactly the feeling we got when we first tried the <strong>N</strong><strong>EW Sunsilk</strong>. From the moment we massaged its rich, floral lather – now enriched with an amino-silk complex – into our roots, all the way to the final rinse, the formula transformed a regular shower into a sensory, nourishing daily ritual. The new formulation deeply penetrates each strand, delivering hair that is 200% smoother from root to tip. The most satisfying result? Hair that seamlessly sways like silk with every move!</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1775650975663DSC05340-694ED.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">The new Sunsilk</span></span></span></div><p>Just as our routines evolve, our hair products are getting major upgrades too! Sunsilk has shifted our attention to the chic, vibrant hair products they just unveiled, infusing their signature Hairkada energy into both their packaging and formulations!</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17756531998111.jpg" style="width:700px;display:block;height:auto" class="fr-fic fr-dib fr-rounded" width="700"/></div><div><br/></div><p>Perfectly balancing a modern edge with the brand’s signature playful aesthetic, the new packaging features refreshed colors and a sleek, reflective logo that instantly cements it as an elevated hair care essential, perfect for our bathroom shelves.</p><p>Sunsilk’s ultimate glow-up transcends the surface-level; they also reformulated their iconic products with a fresh wave of hair-loving ingredients. By harnessing advanced, patented formulas, this upgrade delivers a rich, nourishing lather for a truly silky-smooth mane. We even got to put it to the test at the Silky Sensory Pod, which allowed us to hear and experience the difference firsthand by comparing hair samples with Sunsilk and those without. Thanks to the new amino-silk complex, the contrast between the hair samples was undeniable. Believe it or not, the hair stimulation proved that Sunsilk genuinely provides that effortlessly silky, sway-worthy hair in just one brush!</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17756531626912.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17756532427713.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Scenes from the Silky Sway Soiree at Ayala Malls TriNoma, Activity Center</span></span></span></div><div><br/></div><p>Taking our hair obsession a step further, we landed in a mane wonderland where all of Sunsilk’s products were on full display — at the Sunsilk Silky Sway Soiree! Located at TriNoma Activity Center, the event featured the industry’s finest Gen Z stars: Belle Mariano, Kai Montinola, and Ashtine Olviga. Together, they form the new “Hairkada”— a squad connected by beautiful, silky hair that perfectly catches the light as they sway. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17756532635525.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">Kai Montinola, Belle Mariano, Ashtine Olviga graced the Silky Sway Soiree as Sunsilk’s Hairkada</span></span></span></div><p>Of course, each one of these Hairkada represents a Sunsilk variant that perfectly complements their personality, wit, and unique hair needs. While they all shine in their own way, this ultimate Hairkada is serving us some serious hair inspiration. They’ve definitely influenced us to find our own signature formula, making sure our beauty vanity is completely stocked with our favorite color-coded hair bottles.</p><div><br/></div><div style="text-align:center"><strong>Belle Mariano (Sunsilk Smooth &amp; Manageable)</strong></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17756532850726.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Belle Mariano at the Silky Sway Soiree</span></span></span></div><div><br/></div><div style="text-align:center"><strong>Ashtine Olviga (Sunsilk Anti-Dandruff &amp; Silky) </strong></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17756533834359.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Ashtine Olviga at the Silky Sway Soiree</span></span></span></div><div><br/></div><div style="text-align:center"><strong>Kai Montinola (Sunsilk Strong &amp; Long)</strong></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17756534598357.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Kai Montinola at the Silky Sway Soiree</span></span></span></div><div><br/></div><div><br/></div><div><strong>BABYMONSTER as the New Hairkada</strong></div><p>A surprising new addition to the Hairkada was also introduced at the event: global K-pop powerhouse BABYMONSTER! Known for their hard-hitting tracks, the group brought their playful edge and fierce vibes to the Sunsilk launch, equally possessing sassy aesthetics at the event. Moreover, the girls perfectly captured that main Hairkada energy, proving their silky-smooth hair that sways with every move is just as stage-ready as they are.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17756534937954.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">BABYMONSTER is now part of the Sunsilk Hairkada</span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1776056627491UPEEPZ Sunsilk.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">The UPEEPZ dancers</span></span></span></div><p>UPEEPZ kickstarted the program, bringing BABYMONSTER’s global hit &#x27;Drip&#x27; to the stage. Starting the groove right at the foot of the stage, the dance group led a flash mob, a dance co-creation session, and live tutorials—encouraging every hairkada to create their own entry for the <strong>Silky Sway Challenge</strong>!</p><div><br/></div><div><strong>The Hairkada Vibe: Silky Sway Soiree</strong></div><p>&quot;The ultimate hair playground landed at the Ayala Malls TriNoma Activity Center last March 27 to March 29. The Sunsilk Silky Sway Soiree was packed with fun activities, exclusive freebies, and great deals on all your favorite haircare essentials. It was a weekend that gave us a refresh for our total hair routine upgrade. It was a silky hair paradise like never before!</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1775653597355SUNSILK ADVERTORIAL PHOTOS.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">The Silky Sway Soiree featured a comprehensive showcase of Sunsilk’s latest offerings.</span></span></span></div><div><em>For updates, follow Sunsilk on Instagram at </em><a href="https://www.instagram.com/sunsilkph" rel="noopener noreferrer" target="_blank"><em>@sunsilkph</em></a></div>

Introducing the NEW Sunsilk—Their Best Yet!

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Brand News - Beauty

Introducing the NEW Sunsilk—Their Best Yet!

Sunsillk

Published April 14, 2026 01:00 PM PHT

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2026

Beauty

Sunsilk

Sunsilk Hairkada

Kai Montinola

Belle Mariano

Ashtine Olviga

Haircare

BABYMONSTER

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