Maria Katrina Paras

Article (news)

F-Beauty Brands to Support 2026

<p>For the past years, the global beauty market has focused on Asian beauty brands: K-beauty, J-beauty, and C-beauty. Not coincidentally, <strong>Filipino beauty brands </strong>are also growing in the global market, proving to be powerful contenders in the beauty landscape. For the longest time, <strong>F-beauty brands</strong> were viewed as affordable alternatives to foreign, high-end brands; however, today our homegrown cosmetic faves are spearheading innovation in quality products designed for the Philippine weather as well as celebrating Filipino beauty in all its diverse forms.</p><p>F-Beauty is not all about the price or the aesthetics; it’s intentional. What sets these modern F-beauty brands apart is their passion and heart, championing powerful advocacies and initiatives as rising local labels. </p><div><br/></div><div><strong>Tillo MNL</strong></div><p>Tillo by TikTok star <strong>Teree Daisuke</strong> is an indie beauty brand that rethinks beauty tools, the underdog of our makeup routines. Setting itself apart from the sea of standard minimalist designs, the brand champions a very everyday lifestyle-forward approach that injects an alternative Japanese-inspired edge to everyday essentials, with previous releases of colorful hair clips and EDT mist, seemingly inspired by Japan’s Decora Kei subculture. With their latest release of the highly requested Tales of Kitsune makeup brush collection, Tillo has created quality, travel-friendly brushes with ultra-soft, anti-microbial synthetic bristles—a need for prioritizing skin hygiene while maintaining a flawless makeup look in the humid Philippine climate. Blending practical, high-quality design with a vivid alternative-inspired identity, Tillo empowers beauty enthusiasts to transform and add intention into their daily routines, every step of the way. Shop <a href="https://shopee.ph/product/1382346728/48310842181?gads_t_sig=gqRjZGVrxHCFomtpsTE0MjUxOnRzc19zZGtfa2V5omt20QABpGFsZ2_SAAAAZKNkZWvAomN0xEAAAAAMfaLqlfFS4JwQPCoOJZHE2YMfq1tWF61pnIIHqGuyOlpkjBotHu7Xpb0YRK1tULWVZdcpI_r9hw6jgE9CqmNpcGhlcnRleHTEcAAAAAwSLe4WU_ky2Ftrec2IC2ACnaoWfxyI1SmaP8O_QtfGDIfDE0MRXuzHGJKqkBdHBOCLRl2O2FqgHBa8Dr2ZNzyETglgyiqbH_Akb5hui7gImODbJR-Zcn9LYzLv28B5HL0eRuFgsM1adZZNKYo&amp;gad_source=1&amp;gad_campaignid=22282944681&amp;gbraid=0AAAAADPpU9D1p5GhnS6QGzp9HBEntwPJQ&amp;gclid=Cj0KCQjwlqTRBhCBARIsANrkrxgn-EXby9-rKaygeLjqXm-87DM1GY7KGusJ4qszAkDx8COwoCF3jRUaAmBkEALw_wcB" rel="noopener noreferrer" target="_blank">here</a></p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781157266815SnapInsta.to_721735506_17946946692210086_6536888177920514667_n.jpg" style="width:700px;display:block;height:auto" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Tillo</span></span></span></div><div><br/></div><div><strong>Faboulash</strong></div><p>With cluster lashes&#x27; recent rise in popularity, it has bridged the gap between the professional lash extension look and the intimidating and annoying strip lash. Faboulash, founded by the celebrity makeup artist Mikka Marcaida, utilizes playful and bold packaging, cultivating a steady following for their effortless, wearable, and customized eye looks. Their most popular product is undoubtedly their Bespoke Cluster Lash System, which allows lightweight single clusters to be seamlessly applied and customized, unlike the standard falsies. They feature a diverse collective of faces and eye shapes to showcase their different lashes and how cluster lashes could work for eye shapes that typically struggle with strip lashes. Faboulash is designed with people in mind, refusing to treat your eyes as something to ‘fix’, but rather celebrating them as features to be enhanced, unapologetically amplifying your innate beauty in everyday spaces. Shop <a href="https://shopee.ph/product/1611722/40922222647?gads_t_sig=gqRjZGVrxHCFomtpsTE0MjUxOnRzc19zZGtfa2V5omt20QABpGFsZ2_SAAAAZKNkZWvAomN0xEAAAAAMfaLqlfFS4JwQPCoOJZHE2YMfq1tWF61pnIIHqGuyOlpkjBotHu7Xpb0YRK1tULWVZdcpI_r9hw6jgE9CqmNpcGhlcnRleHTEagAAAAxXw8zVXXbmgnJ-J4zlc_Whaj-qhnOxiatC2nVhAeR_qUPqLx2q8YF0_HzDjXZ5RZMMW4jAaCfdVWxmYQH2RWIJZWBwLTxVe1yG_QFflhADcMWu5MQDFBholJZMa17tw2tEtkDSTnY&amp;gad_source=1&amp;gad_campaignid=22785869713&amp;gbraid=0AAAAADPpU9A8o8XAvkTLEgMcgs2Iw-_2d&amp;gclid=Cj0KCQjwlqTRBhCBARIsANrkrxiMMvscQ-efN_Y06v5gRfcD96fj3BnCceoGfwOT3LsZD0tBp7CubnEaApXyEALw_wcB" rel="noopener noreferrer" target="_blank">here</a></p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781186961030SnapInsta.to_706457243_18607517974008508_1916451678666203882_n.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Faboulash</span></span></span></div><div><br/></div><div><strong>SPOT Contact Lens</strong></div><p>SPOT by Lierge Perey shines a spotlight on a part of your makeup look you don’t really tend to think about: contact lenses. If you want to elevate your look subtly without piling on more makeup, you can take a look at these lenses. Lierge Perey’s best known for her minimal high-impact makeup looks; SPOT is designed to mimic that effortlessly striking gaze she’s known for. By redefining lenses as a finishing touch to your makeup look, the brand has carved out its own niche in the beauty space. Their distinct aesthetic has allowed the brand to steadily gain massive momentum, further solidifying its place in the local beauty industry through curated campaigns and collaborations with local makeup giants like Issy Cosmetics, BYS, and Vice Cosmetics. Shop <a href="https://houseofspot.helixpay.ph" rel="noopener noreferrer" target="_blank">here</a></p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781157429256SnapInsta.to_718587752_17930275749301145_5891359075198894498_n.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Photo via @spotcontactlens</span></span></span></div><div>    </div><div><strong>Technicolormnl</strong></div><p>Traditional vivid hair colors are notoriously damaging for your hair; Technicolormnl goes against this by formulating non-damaging, organic hair dyes at affordable prices. Operating with transparency, the brand never over-promises impossible results on dark hair. Instead, they categorize each shade with strict hair-level instructions, providing deep, rich tinting options that show up beautifully under the sun even on dark, unbleached hair. They’ve recently decided to expand their products from hair dye into full-on cosmetics, actively steering away from the historically favored bright or sheer ‘clean girl’ pinks and nudes. In a direct celebration of subcultural freedom, they are launching their highly anticipated line of dark matte lip stains this Independence Day, unapologetically reframing the holiday as a celebration of radical individual expression. Shop <a href="https://technicolormnl.cococart.co/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnI0W3nZm4aalWiD252PPMQfkkU95ya4wz1_CrgKwzQ65meCfzYi_YEjrc_w0_aem_iMYDdXdL3keXdeP7kgPO5A" rel="noopener noreferrer" target="_blank">here</a>.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781157820916SnapInsta.to_705453271_18411662566198082_7003084323302903417_n.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @technicolormnl</span></span></span></div><div><br/></div><div><strong>Tadhana Fragrance</strong></div><p>If you’re the type to enjoy scents like the bright, citrusy notes of Dalandan or the deep aroma of Davao coffee, consider this your Tadhana. Tadhana Fragrances became the first Philippine fragrance house to exhibit at Grasse Perfume Week, placing Philippine perfumery on the global map. They are redefining luxury scents by dedicating themselves to using uncommon Asian ingredients, going beyond the popularized, generic tropical fruity notes typically associated with Asian fragrances. By collaborating directly with farmers and agricultural cooperatives around the Philippines to source unconventional ingredients such as Almaciga resin, Dalandan, Calamansi, Davao Coffee, and even traditional Asin Tibuok from Bohol. Through this supply chain, the global demand for luxury Asian fragrances can directly fuel sustainable livelihoods and secure a thriving economic future for Filipino agricultural communities. Shop <a href="https://www.tadhana.co/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnvkkliqUdtMMIwhKXJwsqaETbaVOcg8H1XrcwrDOUXG_LGXBmjQr7I_tEg70_aem_lz0O4YL273bZKeBWuF5mQQ" rel="noopener noreferrer" target="_blank">here</a></p><div><br style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0)"/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1781157996977SnapInsta.to_710848879_17993218832972972_3557409627921560860_n.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @tadhana.fragrance</span></span></span></div>

<p>Stock up on these buzz-worthy Filipino beauty brands and get your Pinoy pride on!</p>

Stock up on these buzz-worthy Filipino beauty brands and get your Pinoy pride on!

Add to Cart: World-Class F-Beauty Brands to Support Now

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Add to Cart: World-Class F-Beauty Brands to Support Now

Ysa Butuhan

Published June 11, 2026 09:30 PM PHT

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Updated June 11, 2026 10:36 PM PHT

Read More:

F-Beauty

Filipino Fragrance

Tillo Brushes

Lierge Perey Spot Contact Lens

Tillo MNL Teree Daisuke

Tadhana Fragrances

Faboulash

Technicolormnl

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