Maria Katrina Paras

Article (news)

Paris Couture Week Asian Celebrities

<p>There was a time when the front row of <strong>Paris</strong><strong> Fashion Week</strong>, most especially <strong>Haute Couture Week</strong>, was reserved almost exclusively for Hollywood A-listers, American and European editors, and the West&#x27;s high society. Today, the biggest crowds, loudest screams, and most cameras are pointed at stars from Asia.</p><p>This isn&#x27;t a temporary trend or a superficial bid for diversity. <strong>It is a highly successful business strategy driven by a mix of massive internet influence, economic power, and undeniable star quality.</strong> In recent years, many Asian celebrities have broken into the global fashion scene, often seen front row and as brand ambassadors. This year’s Fall/Winter Paris Haute Couture week featured an array of Asian models on various major runways, proving the shift to greater diversity and Asian visibility in international fashion spaces.  </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784188728766Davika Hoorne Paris Fashion Week.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Thai star Davika Hoorne at Paris Couture Week | Photo via @davikah</span></span></span></div><p>In fashion, visibility translates directly to value. <strong>No fanbase is more digitally organized, passionate, or active than those of Asian pop culture. </strong>When a star like SEVENTEEN’s Mingyu or Thai actor PP Krit attends a show, their fans instantly trend hashtags globally. A single Instagram post from these celebrities can generate millions of dollars in Earned Media Value (EMV) for a brand within a few hours, far outpacing the digital reach of traditional Western actors.</p><p>Luxury fashion houses go where the money is. <strong>South Korea </strong>has some of the highest per-capita spending on luxury goods globally; <strong>China</strong> remains a vital, massive pillar for high-end fashion brands, and Southeast Asian markets, particularly <strong>Thailand</strong> and the <strong>Philippines</strong>, are experiencing a massive surge in young consumers buying luxury items. <strong>Placing familiar Asian faces in front-row seats is a direct way for European brands to connect with the people who are actually buying their clothes, bags, and beauty products.</strong></p><div><br/></div><div><strong><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784189201906SnapInsta.to_747643255_18621478807040002_5218157981886547611_n.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Filipino actress Heart Evangelista in Stephane Rolland at Paris Couture Week | Photo via @iamhearte</span></span></span></strong>Asian entertainment industries, whether <strong>K-pop, Thai dramas, J-Pop, C-Drama, or Filipino television</strong>, place a massive emphasis on visual presentation and style. These stars are incredibly versatile. They can easily switch from an effortlessly elegant suit (like Mingyu at Dior) to bold, avant-garde designs (like PP Krit at Balenciaga) without looking like the clothes are wearing them. They know how to carry high-fashion looks effortlessly.</div><p>To see this shift in action, you only have to look at the guest lists for this season&#x27;s Fall/Winter Haute Couture shows. Here are the major Asian stars who drew the biggest crowds:</p><div><br/></div><div><strong>Mingyu (SEVENTEEN) at Dior</strong></div><p>South Korea’s top stars completely dominated the headlines this season, proving why they are absolute favorites for major French fashion houses. Mingyu from SEVENTEEN caused a massive scene online as Christian Dior’s brand ambassador, turning heads and dominating social media timelines by looking completely effortless in a relaxed, tailored navy blue suit worn without a shirt paired with a flawless face, juicy peach lips, and textured hair.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784189831705Mingyu Dior.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @min9yu_k</span></span></span></div><div><br/></div><div><strong>Han So-Hee at Dior<br/></strong></div><p>Joining him at Dior was actress Han So-hee, who opted for a completely different vibe. She sat front row looking incredibly romantic and ethereal, wearing a peach-colored satin gown detailed with delicate floral appliqués. Her outfit was complemented by curly brown hair, dramatically lined eyes, and pink-peach hues on her cheeks and lips.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784189992386Han So Hee Dior.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @xeesoxee</span></span></span></div><div><br/></div><div><strong></strong><strong>Juyeon (THE BOYZ) at Balenciaga</strong></div><p>Meanwhile, over at Balenciaga’s couture presentation, Juyeon of the K-pop group THE BOYZ turned heads by bringing sharp, ultra-modern tailoring and clean, smart visuals to the brand&#x27;s guest list. His ensemble was punctuated by a clean visual—healthy skin and a proper hairstyle.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784190107726Juyeon THe Boyz Balenciaga.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @tbzuyeon</span></span></span></div><div><br/></div><div><strong>Jurin (XG) at Chanel</strong></div><div><strong></strong></div><p>The leader of J-pop group XG headed to Paris to take her coveted seat at Chanel&#x27;s Couture Show for the season. Her brown bob with jagged ends provided the perfect contrast against her textured dress. What we love the most, though, are her sky blue nails, beautifully complementing her whole aesthetic.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784191441987Jurin XG Chanel.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @xgofficial</span></span></span></div><div><br/></div><div><strong>Fan Bingbing at Manish Malhotra</strong></div><p>Chinese actress Fan Bingbing brought out the big guns with this show-stopping look for the Manish Malhotra couture show. While she rocked blonde tresses for other shows, she gave justice to jet-black hair in a long braided look that crowned her head and graced her silhouette. We also took notice of those piercing eyes—blue contact lenses paired with a striking peach eyeshadow and black eyeliner make for a standout look in the City of Lights.</p><div><br/></div><div><strong><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784191772587Fan Bingbing.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @bingbing_fan</span></span></span></strong></div><div><br/></div><div><strong>PP Krit at Balenciaga</strong></div><p>Thai celebrities have quickly become some of the most anticipated arrivals at global fashion events, bringing bold energy to the front rows. Actor and singer PP Krit Amnuaydechkorn completely stole the spotlight at Balenciaga, making a massive statement in a dramatic, crisp white shirt that featured an imposing, long sweeping train. What made our hearts throb, though, was his messy brown locks against soft, glowy skin—truly, he is boyfriend material!</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784190599228SnapInsta.to_742446387_18574676308067637_3651527397324062804_n.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @pp.kritt</span></span></span></div><div><br/></div><div><strong></strong><strong>Kimberley Anne Woltemans at Dior</strong></div><p>On the more classic side of fashion, Thai-German actress Kimberley Anne Woltemas brought pure elegance and sophisticated poise to the Christian Dior front row, wearing an elevated smart casual look, keeping it simple with a small black clutch and romantic makeup. Highlighting her naturally beautiful eyes was a subtle eyeliner look and a swipe of black mascara. Finishing the look off was a subtle pink glossy lip, which is very Dior.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784190737306Kimberley Anne Woltemans.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @kimmy_kimberley</span></span></span></div><div><strong><br/></strong></div><div><strong>Heart Evangelista at Fendi</strong></div><p>Filipino style icons showed that they are permanent fixtures on the international couture circuit, commanding massive attention from street-style photographers. Heart Evangelista, a long-time favorite of international designers, made high-profile appearances at multiple shows. She stood out at Stéphane Rolland wearing a sharp, structured white top with a long dragging train, paired with a black mini skirt, and also made style waves in the front rows of Fendi, Schiaparelli, Robert Wun, and Zuhair Murad. We particularly love this beauty look at Fendi, where her tendrils framed her perfectly snatched face, showcasing those dramatic, piercing eyes.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784189528346Heart Evangelista Fendi.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @iamhearte</span></span></span></div><div><strong><br/></strong></div><div><strong>Davika Hoorne at Robert Wun</strong></div><p><strong></strong>Thai actress and model Davika shone brightly in Paris, especially at the Robert Wun show, where she not only rocked this couture creation but showed off her signature silky porcelain Thai skin. Her makeup was kept to a minimum, emphasizing a highlighted, rosy glow, strong brows, and a juicy lip. We&#x27;re obsessed!</p><div><br/></div><div><strong></strong></div><div><strong><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784190988745Davika Hoorne Robert Wun.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Photo via @davikah</span></span></span></strong></div>

<p>See all the Thai, Korean, Chinese, Japanese, and Filipino celebrities who ruled Paris Haute Couture Week this season!</p>

See all the Thai, Korean, Chinese, Japanese, and Filipino celebrities who ruled Paris Haute Couture Week this season!

From K-Pop to C-Drama: Asian Celebrity Visuals Dominating Paris Fashion Week

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From K-Pop to C-Drama: Asian Celebrity Visuals Dominating Paris Fashion Week

Ysa Butuhan,

Kate Paras-Santiago

Published July 16, 2026 05:00 PM PHT

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Updated July 16, 2026 05:15 PM PHT

Read More:

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Paris Fashion Week

Paris Haute Couture Week

Asian Celebrities Paris Fashion Week

Davika Hoorne

Heart Evangelista

Kimberley Anne Woltemans

PP Krit

Fan Bingbing

XG Jurin

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