Maria Katrina Paras

Article (news)

Avignon Clinic Launch Shangri-la Plaza

<p>Seven years of redefining premium wellness culminate in a major milestone as <strong>Avignon Clinic</strong> officially opens its new flagship at <strong>Shangri-La Plaza.  </strong>Celebrating its seventh anniversary alongside the unveiling of its seventh sanctuary, the grand launch signals a heightened commitment to delivering exceptional, bespoke aesthetic and longevity care. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:800px;display:block" width="800"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784264919962SnapInsta.to_745334359_18607227916009593_4886215987652189383_n.jpg" style="width:800px" class="fr-fic fr-dib fr-rounded" width="800"/><span class="fr-inner">Avignon Clinic Shangri-La Plaza | Photo via @niceprintphoto</span></span></span></div><p>Ushering in a fresh chapter for the brand, a constellation of industry captains, celebrities, beauty advocates, and longtime supporters came together under one roof for what easily became one of the biggest star-studded gatherings outside of television network events and awards galas. </p><p>Leading the ceremonial ribbon-cutting were the country’s power couple and Avignon ambassadors <strong>Dingdong Dantes and Marian Rivera,</strong> whose presence radiated the essence of the brand’s signature glow. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784266577126Avignon Dingdong Dantes Marian Rivera.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/><span class="fr-inner">Dingdong Dantes and Marian Rivera | Photo via @avignonclinic</span></span></span></div><p>For both stars, the launch represented a long-awaited homecoming to a highly accessible location. “I know it’s a dream come true for the brand, and we are just extremely happy that finally, Avignon has a new branch here located inside the Shangri-La. Ngayong nandito na, it’s more accessible to many people, especially because it’s a beautiful new location,” Dingdong expressed warmly during the event.</p><p>Marian echoed his excitement, highlighting the convenience the new mall-based flagship provides to their loyal clientele. As she put it, <em>“Marami talagang [magpupuntahan dito kasi] nasa </em>mall <em>na. [Nu’ng] sinasabi pa lang sa’min ‘to, parang sabi ko, </em>‘Wow, <em>nakaka</em>-excite!’” <em>Maraming [magiging] mas maganda at mas gwapo sa mundong ‘to.</em>”</p><p>Inside the space, the physical clinic itself represents a new benchmark for luxury wellness interiors. Every corner of the Shangri-La Plaza branch has been thoughtfully designed to elevate the traditional patient experience. </p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-1" src="https://www.instagram.com/reel/Dak1li_urzm/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A1%2C%22os%22%3A10809296.2%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-1" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>From the moment we crossed the threshold, the minimalist gold accents and soft lighting exude a calming, upscale atmosphere. The clinic features state-of-the-art treatment rooms, private VIP and laser suites, and dedicated spaces specifically dedicated for regenerative aesthetics and longevity medicine. </p><div><br/></div><div><strong>From humble beginnings to a world-class destination</strong></div><p>A milestone of this scale is years in the making. Grounding the weight of the moment, actress <strong>Barbie Forteza</strong> took to the stage, delivering a narrative-driven tribute charting Avignon’s history.</p><p>“Looking around this beautiful new space today, it’s impossible not to be moved by how far Avignon has come. There is something extraordinary about every beginning. Every great story begins with a single dream. A dream built not on grandeur, but on purpose. A purpose to help people, to discover confidence through expert care, compassion, and authentic beauty. Then that dream began to unfold,” Barbie began her story-led tribute. </p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784266967988Avignon Ralph de Leon Michael Sager.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Ralph de Leon and Michael Sager hosted the launch | Photo via @niceprintphoto</span></span></span></div><p>Walking the audience through the brand’s timeline, Avignon opened its very first clinic in <strong>Bonifacio Global City (BGC)</strong>, welcoming its inaugural celebrity ambassador in 2019. Amid global uncertainty in 2020, the brand pushed forward with where beauty goes places, opening its spacious flagship in <strong>Quezon City</strong>. </p><p>In 2021, the journey scaled new heights with the launch of the <strong>BGC Premier Clinic</strong>, accompanied by a landmark megaroadblock campaign that introduced a new generation of faces. Proving it was always about more than skin-deep aesthetics, the brand, in its fourth year, published its first comprehensive coffee table book and hosted the unforgettable <strong>Avignon Gala</strong>. </p><p>Strategic expansions came the next year with the opening of the <strong>Alabang </strong>clinic, followed by a successful aesthetic launch in <strong>SM Pampanga</strong> in 2025. Now, the narrative reaches its turning point with the grand opening at one of the country’s most established upscale shopping and lifestyle destinations.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784267461945SnapInsta.to_744184570_18607227988009593_5479763708779738446_n.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Christopher Cachuela and Benedict Sy of Avignon Clinic | Photo via @niceprintphoto</span></span></span></div><p>Behind this milestone stands the passionate Avignon team and its leaders, spearheaded by founders <strong>Christopher Cachuela and Benedict Sy</strong>. Reflecting on the skepticism the brand faced at its inception, Christopher shared a rare glimpse into the realities of navigating the competitive wellness industry. “When we opened our modest clinic in BGC in 2019, we were called the new kids on the block and given a lifespan of only a few months by the competition. Seven years on, we are still here by the grace of God.”</p><p>Near the end of his speech, Chris took an introspective look into the heart of the brand’s expansion. “As I approach mid-forties, I tend to become more reflective. A few days back, Benedict asked me how I feel about opening this Shangri-La branch. And my answer was twofold,” he told the crowd, framing the opening of the Shangri-La branch in two distinct dimensions: “First, divine, and the second is human.” </p><p>“Many of you congratulated me earlier. Thank you for your genuine support and friendship. But this is not just me, not just the doctors and staff of Avignon. This is largely the Lord. I am an instrument, a worker in His vineyard. He is the master. He is. Welcome to the Lord’s seventh, the Avignon Shangri-La,” he humbly remarked.</p><div><br/></div><div><strong>Introducing innovations and a symphony of sound</strong></div><p>True to its reputation as a pioneer in medical technology, the launch served as the official debut for two much-anticipated specialized centers within the Shangri-La facility. Designed to meet evolving market demands backed by recent aesthetic literature, these centers offer targeted solutions for <strong>skin and scalp health.</strong></p><p>First is the <strong>Melasma Cure Center</strong>, powered by the <strong>PicoSure Pro</strong> laser technology, calibrated to address one of the most persistent pigmentation concerns affecting many Filipinos. </p><p>The second is the <strong>Capelix Tricho Institute</strong>, Avignon&#x27;s dedicated center for minimally invasive scalp and hair regeneration treatments. “The name Capelix is a play of foreign words meaning hair or hat. Avignon will offer minimally invasive scalp and hair regeneration. This is our response and contribution to the growing cases of unhealthy scalp, excessive hair fall, receding hairline, and hair loss,” explained Chris. </p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784268925760Sam Milby Avignon Clinic.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded"/></div><div><br/></div><script async="" src="//www.instagram.com/embed.js"></script><p>More than aesthetics, Avignon once again broke new ground by unveiling its very own official theme song, “<strong>Golden Glow.</strong>” The song made its live debut through <strong>Asia’s Limitless Star Julie Anne San Jose</strong>, accompanied by the Manila Philharmonic Orchestra under the guest conducting of composer <strong>Anya Lagman</strong>, who also penned the inspiring anthem.</p><p>“When I wrote this song, I wanted it to reflect the true heart of Avignon—their warmth, compassion, passion for serving others, and the confidence they inspire in every patient. It also became a reflection of my own journey—how Avignon inspired and transformed me throughout the process. As the song came together, I realized it tells more than one story. It celebrates the golden glow every patient discovers within themselves, while honoring Avignon’s own remarkable journey from humble beginnings to becoming a world-class destination for beauty, confidence, and expert care,” Anya said.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784267938427Avignon Julie Anne San Jose.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Julie Anne San Jose | Photo via @avignonclinic</span></span></span></div><p>Earlier in the program, real-life couple <strong>KZ Tandingan and TJ Monterde </strong>serenaded guests with their hit song “<em>Palagi,</em>” while <strong>Kai Montinola </strong>and <strong>Esang </strong>also delivered an emotional rendition of “For Good” from the musical Wicked.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784268018732Avignon Kai Montinola.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Kai Montinola | Photo via @avignonclinic</span></span></span></div><div><br/><strong>The insider verdict</strong></div><p>During the launch, several long-time Avignon ambassadors shared the treatments they personally swear by. </p><p>Singer and actress <strong>Denise Laurel </strong>revealed her obsession with the <a href="https://metro.style/beauty/2026/4/28/avignon-xerf-treatment-review-spectrumed-1000" rel="noopener noreferrer" target="_blank"><strong>XERF</strong></a><strong> </strong>treatment, stating, “I’m actually pretty obsessed [with this]; I wish I could do it more, but you can’t (referring to its recommended frequency). It’s like you’re doing three machines all at once; three technologies in one machine. It’s less painful, and it really generates a lot of collagen and lift on your face.”</p><p>For beauty queen and model <strong>Hannah Arnold</strong>, regular <strong>HydroFacial </strong>sessions have become an essential part of maintaining healthy skin. “As a model, I’m always wearing makeup. I’ve always had breakouts, so coming back to Avignon twice a month, I really clear all of that acne, and my face ends up looking fresh and hydrated,” she told Metro.</p><p>Meanwhile, the <strong>Synergy Facial</strong> remains the go-to treatment for the model-host-beauty pageant titleholder <strong>Nicole Cordoves</strong>: “I even recommended it to all my friends who were gonna get married, for that extra glow on their very special day.”</p><p>Actor <strong>Rocco Nacino</strong> counts the <strong>Zaffiro</strong> treatment as the one suited best for his skin, explaining, “I really enjoy it because it gets to hydrate my skin and at the same time, tightens it and makes it firm, lalo na sa body. As someone who’s always taping under the very harsh lights, our skin tends to really dry up quickly, especially for men.”</p><p>“So, I feel that the Zaffiro treatment procedure works the best for me and is also the fastest because it’s like two in one. <em>Alam mo ‘yun, ‘pag lalaki, gusto namin mabilisan</em>. Others <em>kasi parang nasasanay na ‘Sige, wisik-wisik lang ng</em> soap and then water’ but you know you really have to take care of your skin,” he added.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib fr-rounded" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784268252871Avignon Fyang Smith.jpg" style="width:700px" class="fr-fic fr-dib fr-rounded" width="700"/><span class="fr-inner">Fyang Smith | Photo via @avignonclinic</span></span></span></div><p>Rounding out the elegant afternoon was a glittering mix of the metro’s favorite personalities. Spotted enjoying the celebration and mingling among the crowd were <strong>Fyang Smith, Janice de Belen, Jason Dy, Kyla, Jameson Blake, Ralph de Leon, Kira Ballinger, Andrea Torres, Bella Ysmael, Kat Llegado, Winwyn Marquez, Michael Sager, Tom Rodriguez, Bianca King, Charmaine Lagman, Pinky Tobiano, Connh Cruz, Fabio Ide, and 1621.</strong></p><p>Looking ahead with a golden glow, Avignon’s Shangri-La Plaza branch symbolizes a brand that has continually evolved without losing sight of the values that shaped it from the very beginning—medical expertise, compassionate care, innovation, and a genuine desire to help every patient become the best version of themselves.</p><div><em>Avignon Clinic is located on the 2/F of Shangri-La Plaza East Wing. Follow them on Instagram at </em><a href="https://www.instagram.com/avignonclinic" rel="noopener noreferrer" target="_blank"><em>@avignonclinic</em></a><em> for updates.</em></div>

<p>Looking ahead with a golden glow, Avignon’s Shangri-La Plaza branch symbolizes a brand that has continually evolved without losing sight of the values that shaped it from the very beginning.</p>

Looking ahead with a golden glow, Avignon’s Shangri-La Plaza branch symbolizes a brand that has continually evolved without losing sight of the values that shaped it from the very beginning.

Avignon Clinic Celebrates 7 Years with the Launch of its 7th Branch at Shangri-La Plaza

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Avignon Clinic Celebrates 7 Years with the Launch of its 7th Branch at Shangri-La Plaza

Leigh Sofia Lazo

Published July 17, 2026 02:00 PM PHT

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Updated July 17, 2026 02:15 PM PHT

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Beauty

Avignon Clinic

Avignon Clinic Shangri-La Plaza

Marian Rivera

Dingdong Dantes

Kai Montinola

Fyang Smith

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