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The Top Beauty Moods And Trends We're Expecting In 2023

This year, we're taking with us the lessons we gained post-pandemic, and embracing the future with these new beauty mindsets! 

Article (news)

Kate Paras-Santiago

<p>When it comes to a brand new year, we&#x27;re often tempted to go &#x27;out with the old, in with the new&#x27;. In 2023, while we do look forward to a brand new lineup of trends to try out, it seems that the mood doesn&#x27;t entirely do a 180—with trends like sustainability as well as beauty and wellness hybrids still on the forefront of the industry&#x27;s agenda. In a post-Covid world, we&#x27;re tempted to go full-on revenge on our shopping and beauty, but then again, we look back at what the pandemic has taught us; things like re-thinking our routines, letting go of the unnecessary, simplicity, and finding beauty in the basics. </p><div><br/></div><p>The world of beauty, has and will always be a source of happiness and a means to confidence, but as we traverse into a whole new year ahead of us, arming ourselves with the new lessons we gained is a good idea. According to an article in <a href="https://www.cosmeticsdesign-europe.com/Article/2021/10/05/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics" target="_blank">Cosmetics Design Europe</a> by Kacey Culliney, &#x27;The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and creativity, according to trend forecaster <strong>WGSN</strong>.&#x27; </p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/makeup/viva-magenta-makeup-trend/34604" target="_blank" rel="noopener noreferrer">Add To Cart: Our Top Viva Magenta Picks For 2023</a></div><p>Similarly, <a href="https://www.mintel.com/" target="_blank">Mintel</a>, a leading market intelligence agency, says that there are three key consumer trends set to impact the global beauty and personal care industry in 2023, with implications over the next 5+ years. There&#x27;s BeautyRx, Evolved Self-Care, as well as New Rules of Engagement. </p><div><br/></div><p>Living in a digitized, hyper-connected, hyper-speed world (think evolving TikTok #beautytok trends by the day), may leave most of us feeling lost or in a state of confusion. But we challenge you to set your sight on the things that matter, and with these beauty moods and trends on the horizon, allow yourself to zero in on what resonates with you. After all, staying true to you will always be on trend. Swipe through:</p><div><br/></div><div class="article-content" itemProp="articleBody"><div class="media-content"><div class="slider-for"><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/2662aec3-59fc-4dd8-9277-ec58f1694797_gallery2023beautytrends.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/ff9740cc-ba70-4bfd-a378-f9be1077ab56_ika-dam-4sd8uks3nm0-unsplash.jpeg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/2231bc3c-8fd0-4957-ae90-49c14bf8736c_brano-heydddq0cbe-unsplash.jpeg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/e220a6e1-1ad5-4669-a440-ed705fc3ac7d_sara-scarpa-y4x1nhvjqfg-unsplash.jpeg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f15b53da-c40d-4189-a680-eb19cbc39e9d_jernej-graj-rlnibgiqi4o-unsplash.jpeg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f9d1303b-9655-4f92-95f8-89aaf5a7ba7d_289148369_3541170562769145_3977111629436918205_n.jpeg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/d097efda-4de8-4b80-a5d3-d2ac080a7321_pexels-sean-patrick-1910051.jpeg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/101b5ba4-9490-4616-bdec-7191b75da0a2_0b68bcda2273ff258823f81a5b14c5e4.jpeg" alt="" class="fr-fic fr-dii"/></div></div><div class="media-content slider-desc"><div class="item-desc"><div></div></div><div class="item-desc"><p>Sustainability - Sustainability will no longer be a just a buzz term, but a principle to live by moving forward. Rethinking your carbon footprint is the norm, and in beauty, brands will further push the cause—in packaging, formulation, and even in distribution. Your favorite brands will introduce even more refillable options, to strengthen the cause for less plastic waste.<cite>Photo by ika dam on Unsplash</cite></p></div><div class="item-desc"><p>Product Efficacy &amp; Frugality - Just because it&#x27;s trendy doesn&#x27;t mean you have to have it. Consumers will more likely to be inclined to buy a product for its efficacy and formulation, as well as value for money. With the pandemic causing long-term financial effects, frugality will still be on people&#x27;s minds.<cite>Photo by Braňo on Unsplash</cite></p></div><div class="item-desc"><p>The Basics - Being &#x27;basic&#x27; no longer connotes something negative. If one decides to stick to basics in his or her beauty routine, then that simply means lessening the fuss, and sticking to simple products that work, and have worked for them in the past. Consumers will find no shame in shopping for beauty needs in drug stores and supermarkets, too.<cite>Photo by Sara Scarpa on Unsplash</cite></p></div><div class="item-desc"><p>Beauty &amp; Wellness Hybrid - “As the hunger for more efficient and potent products and treatments grows, consumers will look further to find proof that their money is being well-spent. Potential developments from beauty brands could come from the emergence of genetic sequencing and advances in diagnostics and wearable devices. Expect to see major opportunities stemming from hormones, health risk and diagnosis, 3D printing, personalised vitamins and supplements, and gene editing. Meanwhile, synthetic biology technologies are finally maturing, offering a way for almost anything to be manufactured competitively and sustainably. The beauty industry must learn to use this technology to develop new products and processes, improve existing ones and reduce costs to remain competitive in the future.”—KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC (Mintel)<cite>Photo by Jernej Graj on Unsplash</cite></p></div><div class="item-desc"><p>Metaverse Beauty - As we continue to live in a digitized world, the merging of real life and the Metaverse seems apparent. Brands and content creators will further explore this avenue for reaching consumers in a fresh new way. Online shopping quickly became the norm due to the pandemic, and will continue to make for a huge avenue for brands&#x27; selling points. Expect to see more Virtual Reality (VR) executions, avatars, and ventures into the Metaverse. Digital influencers like Shi of Shiseido (in photo) welcome us into the new digital age.<cite>@futureis.shi</cite></p></div><div class="item-desc"><p>Total Self-Expression - As beauty content creators flourish, the age of total self-expression takes place. Individuals will be empowered to express their beauty skills freely—with a focus on expressing them digitally. Inclusivity and creativity will be celebrated further, encouraging consumers to pursue their own unique take on beauty.<cite>Photo by Sean Patrick on Pexels</cite></p></div><div class="item-desc"><p>Vintage Beauty - Swear by your mom&#x27;s Pond&#x27;s Cold Cream? How about that trusty tub of Vaseline Petroleum Jelly for chapped lips? Vintage beauty makes a comeback as tried-and-tested beauty finds prove to stand the test of time. Bust out the bestselling Maybelline Great Lash Mascara, and start rummaging through your perfume cabinet for the likes of CK One or The Body Shop&#x27;s White Musk—they&#x27;ll be nostalgic in a good way!<cite>Beachcombing Magazine</cite></p></div></div></div></div><div><em><br/></em></div><div><em>Banner photos via <strong>Unsplash, Pexels,</strong> and<strong> @futureis.shi</strong></em></div><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/makeup/beauty-resolutions-by-filipino-beauty-content-crea/34603" target="_blank" rel="noopener noreferrer">Beauty Resolutions By Filipino Beauty Content Creators</a></div><div><strong>Related Story: </strong><a href="/beauty/body/unilever-own-your-beauty-positive-beauty/33241" target="_blank" rel="noopener noreferrer">Positive Beauty—A New Era And Perspective In The Industry</a></div>