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The Top Beauty Moods And Trends We're Expecting In 2023

This year, we're taking with us the lessons we gained post-pandemic, and embracing the future with these new beauty mindsets!

When it comes to a brand new year, we're often tempted to go 'out with the old, in with the new'. In 2023, while we do look forward to a brand new lineup of trends to try out, it seems that the mood doesn't entirely do a 180—with trends like sustainability as well as beauty and wellness hybrids still on the forefront of the industry's agenda. In a post-Covid world, we're tempted to go full-on revenge on our shopping and beauty, but then again, we look back at what the pandemic has taught us; things like re-thinking our routines, letting go of the unnecessary, simplicity, and finding beauty in the basics. 


The world of beauty, has and will always be a source of happiness and a means to confidence, but as we traverse into a whole new year ahead of us, arming ourselves with the new lessons we gained is a good idea. According to an article in Cosmetics Design Europe by Kacey Culliney, "The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and creativity, according to trend forecaster WGSN." 


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Similarly, Mintel, a leading market intelligence agency, says that there are three key consumer trends set to impact the global beauty and personal care industry in 2023, with implications over the next 5+ years. There's BeautyRx, Evolved Self-Care, as well as New Rules of Engagement. 


Living in a digitized, hyper-connected, hyper-speed world (think evolving TikTok #beautytok trends by the day), may leave most of us feeling lost or in a state of confusion. But we challenge you to set your sight on the things that matter, and with these beauty moods and trends on the horizon, allow yourself to zero in on what resonates with you. After all, staying true to you will always be on trend. Swipe through:



Banner photos via Unsplash, Pexels, and @futureis.shi


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