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These Beauty Brands Are Supporting The Breast Cancer Awareness Movement

Two beauty brands have stepped up in serving reminders on breast cancer awareness—and laid many different ways on how we can participate and spread the word on the advocacy.

It’s October—and while many associate this month with Halloween parties, there’s one more thing that we should remember whenever this month rolls in: it’s Breast Cancer Awareness month. Every year, we raise campaigns on an issue that most of us tend to neglect, but holds a very important role in our daily health and lives.


From reminders of self-breast examinations to joining fundraising projects to help breast cancer patients, there are numerous ways that people can join in the cause. While breast cancer awareness is an all-year-round drive, much like any other diseases, it’s during this time of the year that voices that call for this matter are amplified—like these two brands who have stepped up on making the breast cancer call heard.


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The Estée Lauder Companies along with SM Cares recently kicked off their Breast Cancer Awareness initiative along with the celebration of the brand’s 30th year of being a supporter of the cause. Called the Pink Ribbon campaign, the brands claim that it’s #TimeToEndBreastCancer, beginning from their launch event last week where they invited Dr. Clarito Cairo, Dr. Gia Sison, and Nikoy de Guzman to talk about the issue. They also treated ladies to a Pampering and Care Weekend to salute breast cancer survivors. And throughout the month, there will be “pink” reminders around the metro—the Mall of Asia Globe as well as the LED billboards of Megamall, SM City Clark, SM Seaside City Cebu, and SM Aura will all be lit and dressed in pink.




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Another brand celebrating their 30th anniversary of being a breast cancer awareness advocate is Avon. With their campaign called #NormalForMe, this is an invitation for everyone to come up with three words about how their breasts usually look and feel—and share them to others. This not only aims to encourage people to self-check regularly, but to also build a community that doesn’t shy away from the topic. They have special fundraising spinning classes on October 19, 26, and 29 in partnership with Electric Studio with proceeds going to the cause. The brand will also mount a Zumba party at the SM by the Bay on October 22 with a minimum donation of P50. Now, that’s a fun and healthy way to participate!




There really is no excuse to not self-check and remind ourselves that breast cancer awareness is important. Participate, make it known, and always look after ourselves—it’s the only way to beat the disease!


Banner photo by Anna Shvets on Pexels