Benetton’s We Are Tribe Cool: For a Fresh, Connected Generation
Fresh, vibrant, and energetic, that is the scent of We Are Tribe Cool, the latest variant of Benetton Perfume’s We Are Tribe
The Scent of We Are Tribe Cool: Fresh, Vibrant, and Energetic
From the first spray, “We Are Tribe Cool” makes an impression. The top notes of lemon and aquatic aldehyde bring a burst of freshness, while an apple tree flower accord adds a delicate, almost green nuance that feels light and dynamic. Imagine the zest of a freshly squeezed lemon, mingling with the coolness of an open sea breeze, and softened by the subtle floral sweetness of apple blossoms—this is We Are Tribe Cool’s first impression, one that wakes up the senses and invites you in.
The heart notes are where We Are Tribe Cool finds its groove. Geranium, sage, and lavender come together with a hint of ginger to create a fragrance core that is energetic and balanced, with a slight herbal edge. This middle layer captures the essence of the perfume: fresh, lively, and a bit unconventional. It’s a scent that feels like a community, each note bringing a unique quality while blending harmoniously with the others.
The base notes are the grounding element of We Are Tribe Cool. Here, vetiver and cedarwood provide an earthy, grounded feel, while incense and tonka add depth and warmth, with musk tying it all together. It’s a foundation that feels intimate yet universally appealing—a fragrance that, like Benetton, is all about unity and belonging.
The Tribe Experience: More than Just a Fragrance
The fragrance launch in Rome was more than just an unveiling; it was a celebration of friendship, unity, and shared experience, all set against the enchanting backdrop of Rome. We Are Tribe Cool was not just introduced as a fragrance but as a living, breathing experience. Benetton brought its scent profile to life with a unique series of sensorial activities that took We Are Tribe Cool beyond the bottle, transforming it into a journey.
One standout activity invited participants to explore the fragrance through taste, sight, and touch. A zesty lemon mocktail offered a taste of the top notes’ refreshing citrus, while the textured feel of lemon peel connected guests to the fragrance’s tactile elements. For a visual experience, a periscope allowed attendees to peek into vibrant images inspired by the scent’s fresh, youthful energy. The highlight, however, was an immersive VR experience, where each participant was transported to a virtual landscape that embodied the We Are Tribe Cool vibe—a space filled with nature, warmth, and the essence of freedom.
We Are Tribe Cool: A Fragrance for a New Generation
Benetton’s “We Are Tribe Cool” is a celebration of a fresh, dynamic, and empowered generation. The scent carries a message of standing together, of making a difference, and of exploring life with a sense of wonder and solidarity. From its zesty lemon introduction to its grounding base of cedarwood and musk, We Are Tribe Cool is a fragrance that speaks to the modern spirit—vibrant, inclusive, and always ready to explore.
So, welcome to the tribe. We Are Tribe Cool isn’t just a scent—it’s a movement, a celebration, and a reminder that together, we’re stronger. Whether in Rome or anywhere else in the world, We Are Tribe Cool brings the energy of a global community to life, inspiring us all to connect, explore, and be part of something greater.
Benetton Perfumes are available in Scent & Beauté stores nationwide or via fresh.com.ph