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Benetton’s We Are Tribe Cool: For a Fresh, Connected Generation

Fresh, vibrant, and energetic, that is the scent of We Are Tribe Cool, the latest variant of Benetton Perfume’s We Are Tribe

Article (news)

Geolette Esguerra

<div><br/></div>Welcome to the tribe. In the heart of Rome, surrounded by the city’s timeless architecture, Benetton launched its latest fragrance, <strong>We Are Tribe Cool</strong>, adding a fresh new chapter to its dynamic We Are Tribe collection. This isn’t just a fragrance—it’s an invitation to a movement, one that embraces the bold energy and connectivity of a new generation. At Benetton’s global launch event, influencers and creators from across the world came together to experience the essence of We Are Tribe Cool and to take a stand in redefining modern values through fragrance. The Philippines was also represented by fashion influencer <strong>Andrei King</strong>. <div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/e087f250-b590-46ee-ad9f-cde896ffaa74_benetton perfumes rome andrei king.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div>dedication to inclusivity, empowerment, and connection. “United Colors of Benetton is a brand with a very strong heritage and with very strong values. It’s all about colorful optimism and diversity. And when it comes to fragrances, the motto is ‘Fragrance for all,’” says <strong>Sarai Hernandez Blanco</strong>, Benetton’s Communications Manager. And We Are Tribe Cool captures this spirit in a way that feels effortless, vibrant, and very much alive.<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/015aad36-5e89-4f18-9808-33a7fb6424ad_benetton perfumes rome 5.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>The Scent of We Are Tribe Cool: Fresh, Vibrant, and Energetic</strong></div><p>From the first spray, “We Are Tribe Cool” makes an impression. The top notes of lemon and aquatic aldehyde bring a burst of freshness, while an apple tree flower accord adds a delicate, almost green nuance that feels light and dynamic. Imagine the zest of a freshly squeezed lemon, mingling with the coolness of an open sea breeze, and softened by the subtle floral sweetness of apple blossoms—this is We Are Tribe Cool’s first impression, one that wakes up the senses and invites you in.</p><div><br/></div><p>The heart notes are where We Are Tribe Cool finds its groove. Geranium, sage, and lavender come together with a hint of ginger to create a fragrance core that is energetic and balanced, with a slight herbal edge. This middle layer captures the essence of the perfume: fresh, lively, and a bit unconventional. It’s a scent that feels like a community, each note bringing a unique quality while blending harmoniously with the others.</p><div><br/></div><p>The base notes are the grounding element of We Are Tribe Cool. Here, vetiver and cedarwood provide an earthy, grounded feel, while incense and tonka add depth and warmth, with musk tying it all together. It’s a foundation that feels intimate yet universally appealing—a fragrance that, like Benetton, is all about unity and belonging.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/fc2c76d0-e525-45f6-9af3-46df338b7837_benetton perfumes we are tribe demo.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>The Tribe Experience: More than Just a Fragrance</strong></div><p>The fragrance launch in Rome was more than just an unveiling; it was a celebration of friendship, unity, and shared experience, all set against the enchanting backdrop of Rome. We Are Tribe Cool was not just introduced as a fragrance but as a living, breathing experience. Benetton brought its scent profile to life with a unique series of sensorial activities that took We Are Tribe Cool beyond the bottle, transforming it into a journey.</p><div><br/></div><p>One standout activity invited participants to explore the fragrance through taste, sight, and touch. A zesty lemon mocktail offered a taste of the top notes’ refreshing citrus, while the textured feel of lemon peel connected guests to the fragrance’s tactile elements. For a visual experience, a periscope allowed attendees to peek into vibrant images inspired by the scent’s fresh, youthful energy. The highlight, however, was an immersive VR experience, where each participant was transported to a virtual landscape that embodied the We Are Tribe Cool vibe—a space filled with nature, warmth, and the essence of freedom.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/a8d7dcdb-ca0e-47fc-8d6e-833ab9772c46_benetton perfumes rome 21.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div>We Are Tribe Cool is a fragrance with a mission. “Together is a force for good” was a key message at the event, resonating with Benetton’s mission to foster inclusivity and diversity. We Are Tribe Cool takes a stand for connection, for community, and for embracing the lightness of a youthful spirit in a fast-changing world.<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/4380346a-3731-4a95-a1e2-3710edd8571a_benetton perfumes we are tribe 2.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>We Are Tribe Cool: A Fragrance for a New Generation</strong></div><p>Benetton’s “We Are Tribe Cool” is a celebration of a fresh, dynamic, and empowered generation. The scent carries a message of standing together, of making a difference, and of exploring life with a sense of wonder and solidarity. From its zesty lemon introduction to its grounding base of cedarwood and musk, We Are Tribe Cool is a fragrance that speaks to the modern spirit—vibrant, inclusive, and always ready to explore.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/01c530f2-d550-457c-bd30-9231779fa0d6_benetton perfumes rome 12.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div>As Benetton’s newest addition to the Tribe family, We Are Tribe Cool invites us all to take a stand, to join a community, and to live with the lightness and energy of the Tribe. And as Sarai Hernandez Blanco notes, it’s a fragrance that truly speaks to everyone: “We have prepared a lot of activities for sisters and for tribers that come to celebrate diversity and to celebrate friendship above all.”<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/d7be953d-3bdd-43ea-8600-8476224e19b1_benetton perfumes rome 15.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>So, welcome to the tribe. We Are Tribe Cool isn’t just a scent—it’s a movement, a celebration, and a reminder that together, we’re stronger. Whether in Rome or anywhere else in the world, We Are Tribe Cool brings the energy of a global community to life, inspiring us all to connect, explore, and be part of something greater.</p><div><br/></div><div><em>Benetton Perfumes are available in Scent &amp; Beauté stores nationwide or via <a href="http://fresh.com.ph" target="_blank">fresh.com.ph</a></em><br/></div>