Upcoming Celebrity Beauty Lines to Watch Out For In 2021
We can't hardly wait for these much-awaited launches!
Celebrity beauty lines aren’t going away anytime soon, and we’re here for all the good stuff! From Kylie Jenner’s wildly successful lip kits—she’s since branched out to every beauty and skincare product you can think of—to Rihanna’s era-defining Fenty empire, there’s a lot that’s been put out to satisfy this ever-curious market.
Having big names and familiar—not to mention gorgeous—faces attached to a brand definitely helps. Products earn major plus points when they actually work well enough to become kit staples we can’t live without. More and more of our favorite stars have followed suit, trademarking names and sharing their beauty secrets with fans through covetable flagship products.
Curious to see who’re looking to add the term ‘beauty mogul’ to their resumes? Read on to find out!
Celebrity Beauty Lines 2021
Celebrity Beauty Lines 2021
Olivia Palermo Beauty
Newly-launched in May of this year, Olivia Palermo Beauty’s goal is to create performance-driven products using cruelty-free, vegan ingredients that don’t harm the environment. Referred to by its founder as “the ultimate beauty wardrobe,” the four-product line is representative of what is essential to any kit: mattifying mist, illuminating serum, an eyeshadow palette, and a lipstick. It’s everyday elevated—we needn’t ask for more.
Photo Credit: @oliviapalermobeauty
Styles, Harry Edward by Harry Styles
A bona fide musical talent and a major fashion inspo, it’s no surprise that Harry Styles is already dipping his toe into the beauty pool. When filing for his trademark, he marked the nature of his business as ‘wholesale of perfume and cosmetics,’ which widens the net regarding the types of products we can expect. We don’t know for sure when Styles, Harry Edward will be launching, but we’re definitely keeping our eyes peeled.
Photo Credit: @harrystyles
Hey Humans by Jada Pinkett Smith
This eco-conscious, gender neutral personal care line is the brainchild of none other than actress Jada Pinkett Smith. The current lineup includes body wash, lotion, deodorant, and toothpaste, all of which are vegan, cruelty-free, and plastic-free. As Pinkett Smith was adamant that the products be affordable, the entire line is sold at Target, with no item priced higher than $6 (around P300).
Photo Credit: @heyhumansofficial
Rhode by Hailey Bieber
After failing to trademark Bieber Beauty—ironically, due to name confusions with her hubby Justin’s businesses—Hailey Bieber decided to try again using her middle name: Rhode. It is said to be a complete brand, covering not just cosmetics and skincare, but also wellness, bath, and cleaning products. As of now, all we have is an Instagram account (@rhode) with no posts that’s already amassed about 17.4k followers.
Photo Credit: @haileybieber
Bardi Beauty by Cardi B
Bardi Gang whaddup? The WAP rapper made the move to trademark Bardi Beauty—named after her fans, of course—which will potentially create nail, hair, make-up products, and more. She’s tweeted about wanting to come up with a haircare line with a focus on moisturizing and aiding growth. Her aesthetic is all kinds of fun and eclectic, and we can’t wait to see how this translates into her products.
Photo Credit: @iamcardib
Fenty Hair by Rihanna
The musician-turned-entrepreneur started off strong, having released an inclusive, groundbreaking make-up line and following it up with a skincare collection. Now, our favorite bad gal is going the haircare route. The lineup will include all sorts of hair products: hair color, shampoo, straightening tools, and—drumroll, please—hair glitter. While Rih hasn’t publicly spoken about this, the trademark has been filed.
Photo Credit: @badgalriri
SKKN by Kim Kardashian
Speaking of a beauty entrepreneur adding a new feather to her cap, word on the block is that Kim K is delving into a new area: skincare and wellness. After tapping both cosmetics and fragrances under her KKW line, she’s following lil sis Kylie’s footsteps by expanding her offerings. SKKN will be covering a variety of products and services, including bath products, spa treatments, vitamins, and even exercise mats.
Photo Credit: @kimkardashian
Lead photos via @oliviapalermobeauty, @harrystyles, and @haileybieber
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