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These Filipina CEOs on TikTok Are Making Strides for the F-Beauty Scene

It’s a woman's world in the local beauty entrepreneurship scene, and we're all for it!

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Metro.Style Team

<p>&#x27;It&#x27;s a woman&#x27;s world and you&#x27;re lucky to be living in it!&#x27;—says <a href="https://www.youtube.com/watch?v=EVIJUH29pjU" target="_blank">Katy Perry&#x27;s newest single</a>. And lucky, we all are! Satires, parodies, and bad song reviews aside, the phrase &#x27;woman&#x27;s world&#x27; has got to be one that carries weight in 2024. </p><div><br/></div><p>We thankfully live in a day and age where women&#x27;s voices are heard, and listened to more than ever before. Women are given platforms and spaces to express themselves about countless issues around the world, and are empowered to go for their dreams and aspirations to create change. In the local business scene, women are having a moment—a time to shine so to speak, and and to create and magnify their gifts and talents inside the tough world of business.</p><div><br/></div><p>Despite numerous obstacles and societal prejudices that have historically limited women&#x27;s opportunities, they did not fall back but rather fought and climbed up the ladder to achieve their hopes and dreams—making them girl bosses in their own right.</p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/skincare/fascinating-women-2024-dr-aivee-aguilar-teo/37746" target="_blank" rel="noopener noreferrer">Fascinating Women 2024: Entrepreneur &amp; Philanthropist Dr. Aivee Aguilar-Teo</a></div><div>        </div><p>They all started small, with a dream, and have allowed themselves to blossom through their various journeys. The local beauty scene is bustling with their contributions that promote inclusivity, love for local products, and pride in our cultural uniqueness. Because of their relentless efforts and unyielding commitment, their influence extends beyond the products they offer—they help empower and foster the local beauty business sector&#x27;s grow, too.</p><div><br/></div><p>If you&#x27;ve been hiding under a rock, TikTok Shop is currently where it&#x27;s at. Shopping online has never been the same since this feature came to the app, and we&#x27;ve been loving it since. On our &#x27;For You Page&#x27; a.k.a. &#x27;FYP&#x27;, there hasn&#x27;t been a day where our feeds didn&#x27;t feature one, two, or multiple product rave reviews from these women&#x27;s brands. #Beautytok is filled to the brim with these ladies&#x27; faces, their inspiring stories, and their new innovative product releases. Their commitment to consistently deliver high-quality products (that don&#x27;t break the bank) has then helped them build a loyal clientele, propelling them to become household names. </p><div><br/></div><p>Curious to find out who they are? Swipe through the gallery below to see these remarkable women and their breakthroughs in the local beauty industry:</p><div><br/></div><div>    </div><div class="article-content" itemProp="articleBody"><div class="media-content"><div class="slider-for"><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/8880a190-4417-4882-beb3-aaa99616fc33_gallery_phbeautyceos.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/4a2b6b8b-c58d-4fe0-b28b-0b7882fe769e_nina%20dizon.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/960b2102-3efb-4259-8c84-1f4bab9a5349_miss%20glenda.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/23efd4de-f5ec-4c49-80de-9dc3173d0ada_hera.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/8788ae4b-7605-4e64-8e8b-b0908cdc25b2_rosmar.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/60ab3247-a2eb-4feb-b00b-e54681ab507a_anna%20magkawas.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/7253d504-cf44-40d7-8d59-001ce929002a_reese.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/db82fdbd-e429-41e7-9594-1133d9e4e4b9_mae%20layug.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/5f093882-c880-4ac0-a07f-49dbee8c0f73_rosenda%20casaje.jpg" alt="" class="fr-fic fr-dii"/></div></div><div class="media-content slider-desc"><div class="item-desc"><div></div></div><div class="item-desc"><p>Nina Ellaine Dizon - Loucarettes, raise your hands! Colourette’s CEO stands straight for embodying body positivity, and she&#x27;s also the brains behind their original best-selling Colourtints, now in 29 shades. This renowned classic was originally packed in their iconic nail-polish bottle but later on changed to travel-friendly packaging. Its multi-use pigmented soft matte finish Liptint includes the brand’s iconic still ball inside the container for more concentrated formulation upon mixing. <cite>@thebeat.mnl</cite></p></div><div class="item-desc"><p>Glenda Dela Cruz Vito - Filipinos are very fond of skin rejuvenation. Glenda Dela Cruz Vito from Morong, Rizal, at a very young age, built herself to be a business-minded person. Despite financial struggles while raising her firstborn, Glenda founded Brilliant Skin with her first innovation, the Black Glamour Soap, which treated her skin challenges; soon becoming part of her best-selling Skin-Rejuvenating Set. She is now the CEO &amp; Chairman of the Brilliant Group of Companies. Truly, hard work pays off!<cite>@iammissglenda</cite></p></div><div class="item-desc"><p>Hera Queen - Hera considers her being a mother a form of strength. The same goes for our skin—she believes it needs a strong product will truly enable it to shine, thus the creation of her Hera Glowing Glutathione product that brightens skin and promotes a healthy gut. Reviews on TikTok shop are glowing too! Hera inspires every mother to be brave in every challenge life gives them.<cite>@queenhera.official</cite></p></div><div class="item-desc"><p>Rosmar Tan - She’s a strong woman indeed—the tagline of well-known CEO Rosmar Tan “Rosmar lang ang malakas”, is read and heard all over the online world. She made her brand’s well-recognized Kagayaku Soap which targets skin problems such as pimples, dark spots, and redness. This budget-friendly soap captured the attention of many Filipinos as it offers solutions for their skin without hurting their budget one bit!<cite>@rosmar.2021</cite></p></div><div class="item-desc"><p>Anna Magkawas - The CEO and Founder of Luxe Beauty and Wellness Group, Anna Magkawas began her journey to success by selling luxury bags online and later on exploring the wellness scene during the pandemic, where she received recognition for her products. Her creation of Luxe Slim Coffee paved the way for her breakthrough, as seen through various retailers throughout the country carrying her brand. Her wellness blends have since then been accepted and loved in many households across the country.<cite>@anna_magkawas</cite></p></div><div class="item-desc"><p>Reese Tayag Regua - Reese aims to make her brand stand out from other brands already out in the market through her belief that everyone deserves to have access to honest and affordable products. Reese further stressed the importance of taking breaks for our well-being, and that’s what makes her thrive in her career. After the success of R-Kitchen, she immersed herself in the beauty industry starting with the Sereese PeelExfoliate Set, and later on received massive success for her Kakadu Sunscreen which sold thousands of units in Tiktok Shop.<cite>@reesetayagregua</cite></p></div><div class="item-desc"><p>Mae Layug - As the founder and girl boss at GRWM Cosmetics, Mae plays many roles both in her personal and professional life. Once a beauty Youtuber, the young mom has since built a beauty empire that now has physical boutiques in malls. From GRWM&#x27;s viral Milky Tints to their newest SPF BFF—the Filipino beauty addict can always count on Mae&#x27;s innovations.<cite>@maealayug</cite></p></div><div class="item-desc"><p>Rosenda Casaje - Beauty queen (Mrs. Global Universe 2020) and now entrepreneur and social media personality Rosenda Casaje founded Gorgeous Glow, a beauty and wellness brand that offers supplements and skincare products that are pocket-friendly. Among her bestsellers are the Stellar Glow+ Collagen &amp; Glutathione capsules, Pink Serum, and Glow Lean Red Tea drink. <cite>@rosecasaje</cite></p></div></div></div></div><div><br/></div><p>Text by <strong>Kate Paras-Santiago </strong>&amp;<strong> Ryan Claveria</strong></p><p>Banner art by <strong>Raff Colmenar</strong></p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/body/filipino-fragrance-brands-to-support-now/38548" target="_blank" rel="noopener noreferrer">It&#x27;s Time to Support Uniquely Filipino Fragrance Brands</a></div><div><strong>Related Story: </strong><a href="/beauty/body/underrated-filipino-beauty-brands-2024/38449" target="_blank" rel="noopener noreferrer">Add to Cart: Underrated Filipino Beauty Brands 2024</a></div>