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This Is Your Destination for Covetable, Under-The-Radar J-Beauty Essentials!

Mitsukoshi Beauty launches to provide Filipinos a unique shopping destination

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Justin Alexandra Convento

<p>There are few cultures in the world that understand what it means to be purposeful and intentional like the Japanese do. From practicing minimalism and <em>wabi sabi</em> (finding beauty in simplicity) to crafting and producing items of only the best quality, Japan has much to teach the rest of the world with regards to principles and striking balance in one’s life. Among the many things their culture inspires us with are aesthetics and beauty, where the focus on being “perfectly imperfect” and natural are not just accepted but celebrated, too.</p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/body/japanese-drug-store-beauty-picks/35994" target="_blank" rel="noopener noreferrer">10 Best Japanese Drugstore Beauty Picks to Buy Now</a></div><p>The <strong>Japanese beauty</strong> industry has been on a steady rise, and rightfully so, because of its emphasis on gently treating skin with the utmost care and attention. In some ways, the simplicity and focus on quality and effectivity are what make up the essence of Japanese beauty—and the very reason it can so easily set itself apart from the rest of the global market. From legacy brands like Shiseido and Kanebo to skincare pioneers like SK-II, DHC, and Cle de Peau Beaute—J-beauty is something all beauty lovers of all ages can get excited about, but most importantly, is something everyone can trust.</p><div><br/></div><p>That’s why it’s fantastic news that <strong>Mitsukoshi Beauty</strong> has just recently launched in the Philippines. Now, there’s no need to book flights to Tokyo just to shop and hoard all your cult-favorite Japanese beauty essentials like sunscreens, cleansers, hair products, mascaras, and so much more. Located at the heart of Mitsukoshi mall in BGC, Mitsukoshi Beauty is a curated beauty and wellness shop that prides itself with Japan value. The brand’s key message? To be essential and to be you—providing shoppers with the best quality essentials to allow them to unlock the best, most radiant versions of themselves.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/fc44ba9c-1255-4bc6-b32c-9b0467f95cfb_21.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>In an intimate get-together with <a href="https://www.instagram.com/thebeautyedit.ph" target="_blank">The Beauty Edit</a> for an edition of The Editor’s Room, we learned about what sets Mitsukoshi Beauty apart and why beauty lovers will love spending time in the new store. Through a discussion led by <strong>Nicole Morales</strong> of The Beauty Edit, we heard from Mitsukoshi Beauty’s buyer <strong>Mai Okab</strong><strong>e</strong> on what makes J-beauty so special and what she’s learned from having worked with more than 300 cosmetic brands as a beauty buyer for more than 15 years. (Hint: beauty lies in simplicity and quality!) </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/730b442c-30e7-4ce7-bef7-94e6e80fd6c5_1.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">Nicole Morales, The Beauty Edit Founder and Mai Okabe, Isetan Mitsukoshi Ltd. Merchandising Division Overseas Cosmetic Buyer</span></span></span></div><p>One thing in particular we found striking in the discussion is how serious the Japanese are when it comes to producing their products—especially in the realm of beauty and skincare. “Us Japanese, we have very high expectations towards products. Like, every aspect of the product. [It’s] not just efficiency but we want beautiful packaging, we want it to be easy to use, we pay attention to all the little details. And so, in order to survive in our market, the products have to have high standards, and I think, therefore, Japanese products are always made with such high quality,” Okabe expounds.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/0f9874a3-f2f2-4c2b-84c9-1576cca1bd70_22.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>Related Story: </strong><a href="/beauty/body/new-j-beauty-products-to-try-2023/35593" target="_blank" rel="noopener noreferrer">It’s Time to Update Your Self-Care Stash With These J-Beauty Finds!</a></div><p>Mitsukoshi Beauty anchors on three pillars of merchandise. First, it is to nourish the mind and body with natural and organic items. Second, the brand is here to support active lifestyles and one’s well-being through functional and convenient items. And thirdly, Mitsukoshi Beauty aims to provide highly effective home care through its range of beauty devices and tools. Within its Apothecary area, Mitsukoshi carefully selects the best Japanese natural organic brands to help customers achieve beautiful and healthy lifestyles. These brands are now available for the first time in the country and are exclusive to Mitsukoshi Beauty. </p><div><br/></div><p>From skin care, hair care, body care, and even personal care, there is a wonderful range of unique items from leading brands in the J-beauty industry—<strong>E Standard, La Casta, Waphyto, Product, Vintorte, Made of Organics, Sunao, bda Organic, Sphere, SHOLAYERED, Pubicare Organic, </strong>and<strong> KOBAKO</strong>, just to mention a few. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/8e1f22e6-f9dc-472c-8a98-9054b2546a82_img_0797.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>Where to get started with so many brands and products to choose from? Don’t worry–we’ve got you. From the event, we loved trying the hair oil from E Standard which wraps each and every strand of hair with a veil of moisture, creating full shine and nourishing hair that’s been damaged from perming, dyes, and UV rays. Unlike many hair oils, this oil did not feel sticky and worked great on frizzy, air-dried hair. We also loved Waphyto’s Enhance Hand Cream which is specially-formulated with the brand’s signature skin-conditioning Phytoextract Complex. It leaves hands feeling soft and supple with a lightweight, non-greasy texture. Not to mention, it also has a light, relaxing aroma from its blend of essential oils which include lavender, rosemary, orange, palmarosa, geranium, and butterfly leaf.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f2c2d776-7e25-42cd-8358-dfa9072cbc6a_img_0798 copy.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>But of course, nothing beats discovering your own new set of Japanese beauty products to obsess over and adore, so a visit to Mitsukoshi Beauty is a must. Whether you’re hunting for additions to your beauty repertoire or looking to restock Japanese skincare and makeup products that you never live without, Mitsukoshi Beauty has you covered.</p><div><br/></div><div><em>Visit <a href="https://www.mitsukoshifederal.com/about-mitsukoshi-beauty" target="_blank">Mitsukoshi Beauty</a> at the ground floor of Mitsukoshi Mall, 8th Ave. corner 36th St., Grand Central Park, North BGC, Taguig, Philippines. Learn more about Mitsukoshi Beauty at the <a href="https://www.mitsukoshifederal.com/about-mitsukoshi-beauty" target="_blank">website</a> and follow them on <a href="https://www.instagram.com/mitsukoshi_beauty/" target="_blank">Instagram</a> and <a href="https://www.facebook.com/mitsukoshi.beauty/" target="_blank">Facebook</a>. Want to shop your favorite J-beauty favorites from home? Check out <a href="https://www.lazada.com.ph/shop/mitsukoshi-beauty?spm=a211g0.store_product.top.share&amp;dsource=share&amp;laz_share_info=590444488_103_7900_1507430_590444491_null&amp;laz_token=00e5f8f7fcf83f0e4d84d992c026c6f5&amp;exlaz=e_1utFWoJ%2B51jGip8qo24MCZFmNCmP6gU%2FnnWa525VocjCXvTKdNAtBbVs1%2B5q2wp%2BGS5d%2BCcBXmHn7bOPEPY8UzkCKkVzibKGD3WnASIas1Y%3D&amp;sub_aff_id=social_share&amp;sub_id2=590444488&amp;sub_id3=1507430&amp;sub_id6=CPI_EXLAZ" target="_blank">Mitsukoshi Beauty on LazMall</a> for exclusive offers and products specially curated for the Filipina beauty lover</em></div>