The Future Of Lashes Just Got Brighter With New Lounge's Biggest Launch Yet
When Heart Evangelista says she couldn't live without New Lounge lashes, best believe the woman's telling the truth! The moment we discovered New Lounge eyelash extensions months ago, there has been no turning back! One try of these eyelash extensions was enough to make us believers in the haven for all things lashes!
And while things have been going pretty well over at the New Lounge HQ, the A-list celebrity go-to brand has gotten even bigger this year, and with all the growth came their biggest launch party yet, held at the Vivere Hotel in Alabang just a couple of days ago. Metro.Style was there to celebrate with New Lounge, and let you in on all the juicy details! Scroll further to learn more:
We couldn't agree more! You know it's a good day when you're headed to New Lounge!
Delish appetizers by Ala Cart Manila
Special goodie bags for New Lounge lash dolls
Vivere Hotel's grand ballroom was dolled up for the special event
The evening started off with yummy cocktails and appetizers by Ala Cart Manila, serving mouthwatering charcuterie, wine, and other refreshments. While guests were arriving, lash dolls got to enjoy an exclusive content booth by Charlie Shot Me, a well-known Instagram celebrity photographer!
The content booth with photographer Charlie Shot Me
Bianca Manalo, a certified New Lounge lash doll opens her personalized gift box
Inside the guest gift box were embroidered lash doll robes
Magic 89.9 DJ, host, and influencer Debbie Then graced the New Lounge stage with her infectious energy
After the socials, guests were encouraged to move to the grand ballroom for the program proper, where New Lounge had a ton of surprises for everyone who went. Indeed, the night was young!
First on the agenda was a look back at the colorful, exciting past two years of New Lounge, followed by the introduction of their hardworking, talented technicians dolled up in their brand new, stylish uniform!
The New Lounge team of technicians
Lash dolls and ambassadors DJ/host Debbie Then, New Lounge Creative Director Bianca Maloles-Alvarez, model Bella Ysmael, and beauty queen Katarina Rodriguez
The stunning Jessy Mendiola graced the event with her glowing aura, standout pink hair and even prettier face
The ever radiant girl-about-town Nikki Huang
Beautiful people all around: Maureen Schrijvers, Sandra Seifert, and Katarina Rodriguez
The evening was far from over, as the brand was just about to announce its most important update yet: a new brand ambassador and muse was introduced, and it was none other than the beautiful Heart Evangelista!
No stranger to New Lounge lashes, Heart Evangelista is the newest addition to the family, and she is just as excited as the rest of us for what the future has in store for the brand! She admits that she couldn't live without eyelash extensions anymore, recounting the time when New Lounge flew all the way to China to get her lashes retouched! Now that's A+ service and dedication!
Heart talked about how New Lounge's newest technology, "Brace Lashes" has upgraded her beauty routine—and how it shouldn't be missed.
According to New Lounge, "Brace Lashes is a technique wherein the natural lash is lifted from the roots ?semi-permanently after 3 to 6 sessions, within a span of 3 to 6 months. Co-designed with a skin and eye doctor, this technology is specifically made for Asians where 80% have naturally downward facing eyelashes. What makes this breakthrough product even more appealing is that it doesn’t make use of chemicals, high heat or eyelash curlers that can cause ?protein modification which ultimately damages the eyelash hair. Comparable to the technology of bracing teeth, the concept is to “hold up” to improve the original curl of the lash hair."
The most advanced in the lift up technology all over the world! Initially only available in Hawaii, New York, Las Vegas, Japan, Singapore, and now the Philippines. #TheBraceLashes by #NewLoungePH will be available in all New Lounge branches starting June 15, 2019. We can't wait for all of you to try it!
Now we don't know about you, but we can't wait to try this newest technology STAT! Who's ready for our already beautiful lashes to get even better? Congratulations, New Lounge!
Special thanks to:
Hotel Partner, Vivere Hotel Alabang
Video by Project Geekid Productions
Charlie Shot Me Photography
Mika Alarcon for Event Planning & Management
Creative Director Bianca Maloles-Alvarez
Event Host Debbie Then
Sponsors: Petalier, Blloons, Ala Cart Manila