Ralph Lauren’s Latest Fragrance Captures the Spirit of Athleticism

After launching its global campaign in March with the theme “Design Your Dreams,” Ralph Lauren’s latest fragrance, Polo 67 Eau de Toilette, has arrived in the Philippines. Made available at the recent pop-up—Southeast Asia’s largest Ralph Lauren Fragrances pop-up in Glorietta Mall, this new scent invites visitors to experience a bold and refreshing twist on classic masculinity.

A scent for the dreamer and the doer

Polo 67 Eau de Toilette brings a fresh, vibrant energy to Ralph Lauren’s iconic fragrance line, capturing the spirit of athleticism and self-expression. Crafted by master perfumer Marie Salamagne, the fragrance opens with bright top notes of bergamot essence, pineapple accord, and lavandin heart, creating an immediate sense of vitality. The mid notes of geranium and clary sage add a complex, aromatic layer, while the base notes of vetiver Haiti, sandalwood essence, and patchouli heart provide a warm, enduring finish.

A celebration of sport and style

The global campaign for Polo 67, “Design Your Dreams,” features a line-up of notable athletes who embody the fragrance’s spirit of determination and excellence. The campaign is led by Aaron Judge, the New York Yankees™ team captain, whose commitment to baseball and natural leadership make him a fitting ambassador.

Joining him are South Korean football star Son Heung-min, known for his speed and agility on the soccer field, and rising tennis talent Ben Shelton, celebrated for his dynamic play and youthful energy. 

Each athlete represents the bold, dynamic energy that Polo 67 aims to capture, making them the perfect faces for this campaign.

Ralph Lauren himself has a long history of drawing inspiration from America’s favorite pastimes, from baseball to boxing and beyond, channeling this love into the design ethos of the brand. Polo 67 continues this tradition, blending sporty elegance with a modern sensibility to create a fragrance that is both timeless and contemporary.

A stylish and sustainable choice

The Polo 67 fragrance bottle is as thoughtfully crafted as the scent itself. With a rich, dark blue hue and a sleek, modern silhouette, the bottle features a shiny blue cap and white accents, a nod to the sporty heritage of the brand and the year Ralph Lauren was founded: 1967. Designed to be refillable, the bottle reflects Ralph Lauren’s commitment to sustainability and luxury.

The Polo 67 Experience in Manila

The Glorietta pop-up offered an opportunity to explore the new Polo 67 fragrance and its athletic-inspired campaign. Visitors engaged with interactive displays and discovered the full range of Ralph Lauren fragrances. The pop-up was more than a retail experience; it was a celebration of the brand’s heritage and its bold, new chapter.

Polo 67 is now available in stores and online. Follow @scentandbeaute for updates.