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The Magic Behind Skin Magical

Find out the amazing story behind one of the fastest-growing beauty and personal care brands in the country today!

Many businesses experience a long period of ups and downs before fully enjoying a return on their investments. But akin to its name, there is indeed ‘magic’ in beauty brand, Skin Magical.

Because in just a short span of six years, they have managed to grow from simple small-time online sellers to owners of one of the best distributors of skincare products in the Philippines. To date, Skin Magical has 77 franchises, 1200 distributors, 10,000 active resellers locally and abroad, and more than 10,000,000 products sold.

The company has also managed to enlist a star-studded line-up of celebrity endorsers which include Angel Locsin, Maja Salvador, Dimples Romana, and Joseph Marco. Also joining the Skin Magical family are its newest endorsers, Sanya Lopez and Jak Roberto; Primadonnas Sofia Pablo, Althea Ablan, Jillian Ward, and Kyline Alcantara. 

Jerry and Ghie Pangilinan, Owners, Skin Magical

But of course, for married couple and owners of Skin Magical, Jerry and Rogelyn “Ghie” Pangilinan, that’s not without their own fair share of setbacks and challenges.

The beginnings

In 2003, just a year after their first child was born, Jerry had to work as a seaman abroad while Ghie tried her hand in various enterprising businesses. At one point, she also tried her luck abroad with the hope of helping her husband support the family. She worked in Dubai for just a few months. Her extreme longing for her children and family made her return to the Philippines.

Things started slowly looking up when, in 2013, Ghie turned to online selling. Through this platform, she sold gadgets, baby products, and even t-shirts which she managed to sold in million quantities during election period. Yet even while she was earning big, it wasn’t enough to supplement their expenses. 

Skin Magical Orange Cucumber

Finding their niche

She truly found her niche in beauty shopping online. Back then, it was a fairly unexplored market with customers opting to buy skincare products at brick-and-mortar stores. So with only P7,000 on hand, she created her own skincare line named Speaks G.

This particular line earned enough for the couple to make a major decision of Jerry coming back home to the Philippines to help in the business. A year later, both Jerry and Ghie simultaneously worked on Speaks G while distributing another skincare brand.

Just when they were experiencing some semblance of success, the business took a sudden dip, causing them to lose all their savings. Once again, they were back to square one.

But true to the couple’s resilient and persistent nature, they tried again; only this time, wiser and with more people ready to support them. Through their manufacturer friend, Jerry and Ghie was able to rebrand their business and were provided with the rebranded products on a consignment basis.

“It’s easy to give up especially after experiencing so many unsuccessful business attempts. But we believe that our grit, determination, and boundless faith were able to see us through these difficult moments. Now, we feel like we are reaping the fruits of our hard work and sacrifice,” shared Ghie.

In 2015, Skin Magical was born. From then on, it was only an upward trajectory for both the couple and the business.

Skin Magical Fast Whitening Soap

Simple and affordable beauty solutions

From selling just soaps, Skin Magical has evolved to offer a full line of skincare. And just recently, they have launched new personal care products from sanitary napkins, hair care products, detergent soap, and their own intimate apparel line Kassi and KYDN. Their best-selling products include Rejuvenating Set 3, Orange Cucumber Set, Kojic Dipalmitate Soap, and Fast Whitening Soap.

These products have not only taken Skin Magical to great heights but also transformed the lives of its resellers and distributors by providing additional income for them—something that’s proving to be valuable during these trying times. By purchasing Php5,000 worth of Skin Magical products, anyone can easily set-up their business online and become part of their reseller roster. 

Skin Magical 'Gandang Palaban' Rejuvenating Set

“The past six years have been a series of highs, lows, and learning curves, and we’re grateful for every experience and the people who helped us in making Skin Magical into a successful company that it is today,” said Jerry.

Every success story starts with a dream. For Jerry and Ghie, it was simple: earn just enough so their family can live comfortably. But like magic, from a small online business based in Morong, Rizal, Skin Magical is now one of the top distributors of beauty products in the Philippines with a vision to provide Filipinos with beauty solutions that are simple and affordable.

For more details, visit, and follow Skin Magical’s social media pages: Facebook (@skinmagical), and Instagram (@skinmagicalph). You may also e-mail