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The Beauty Beat: The Latest in the Beauty Scene

Here's the lowdown on latest beauty happenings in the metro

Dazzle Me drops Better Than Filter Collection at their first launch party

Dazzle Me just premiered their 3-piece base collection Maxnificent Essence Cushion, Fixed Loose Powder, and Double Kill Two Way Cake at their first ever event last Friday, May 10. The event premiered their new product line at Studio Simula with an intimate day of music, coffee, froyo, and a special one on one session with professional makeup artists. Guests were treated to a full glam where the MUAs used the new bases so they could find their perfect shade match and finished off with other Dazzle Me products. After the makeover, a photoshoot was ready on set with beauty and advertising photographer, John Llamas, to showcase their products’ better-than-filter and no flashback claim!


The Better Than Filter collection has ingredients like Niacinamide, Vitamin E, Camellia Extract, Witch Hazel Water, and other skin-loving ingredients and are available for purchase on Shopee, Lazada, TikTok Shop, and select Watsons and Robinsons Department Stores.—Chin Ann Obiedo

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Dazzle Me Better than Filter Collection


Mark Tuan is named the face of the AXE Fine Fragrance collection

AXE once again shakes up the fragrance game by introducing a new collection that offers the essence of luxury for the man who wants to smell fresh, bold, and finer than fine. With its venture out into the world of fine fragrances, and rapper/singer Mark Tuan as its face, AXE stays authentic to its core—a body spray that is the perfect hybrid between a Fine Fragrance and a deodorant, evoking elegance and luxury with every spritz.With the introduction of the Fine Fragrance Collection, not only are the scents created with high-quality ingredients, but AXE has also upped the ante when it comes to neutralizing odor. With Zinc Zap technology, it is designed to keep you feeling fresh and protected for 72 hours, guaranteed. That's three days of smelling as fine as you can be. And when you smell as good as these fine fragrances could be, you won't mind. Choose from this range of scents, all in a league of their own, each evoking a different, confident vibe—Aqua Bergamot, Blue Lavender, and Emerald Sage. Shop here.

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Mark Tuan for AXE Fine Fragrance


ATTN: Watsons Club Members! Enjoy up to 50% off and buy 1 take 1 deals from May 15-19!

Get ready for the biggest sale event of the year at Watsons! From May 15 to 19, Watsons is holding its Nationwide Sale with exclusive discounts and deals for all Watsons Club members! Score incredible deals like up to 50% off, buy-one-get-one offers, and more at over 1,100 Watsons stores nationwide or shop online through the Watsons app and website. Don't miss out on these amazing savings! Watsons Club Members can shop early and save more! Get an exclusive online preview of the sale on May 14th and enjoy an extra 10% off your purchase when you spend at least PhP1,000 via the Watsons app. It pays to be a member - unlock these irresistible savings before anyone else.

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Watsons Sale

Not yet a Watsons Club Member? Download the Watsons app by visiting this link to start enjoying exclusive promos and discounts. You can also visit any Watsons store nationwide to see for yourself the latest happenings in the world of health, beauty, and wellness. 


Women-owned brands Hiraya Pilipina and Gorgeous Glow Philippines are thriving on platforms like TikTok Shop!

In the dynamic realm of e-commerce, women-preneurs are making significant strides, reshaping the landscape with their innovation and resilience. As the digital marketplace continues to evolve, attention turns to pioneering female-led enterprises, whose narratives of success serve as both inspiration and empowerment. Against this backdrop, TikTok Shop emerges as a platform to spotlight the achievements of women-owned local shops, showcasing their journeys and the distinctive offerings they bring to the table.


1.Hiraya Pilipina

Cleo Loque, the founder of Hiraya Pilipina, stands as one of the beacons of female entrepreneurship on TikTok Shop. With a mission to provide innovative solutions for women's everyday struggles, Cleo has carved a niche with products ranging from nipple pasties to silicone bras and dream bamboo pads. Despite facing initial challenges as a young entrepreneur, Cleo's perseverance and dedication have propelled Hiraya Pilipina to new heights.

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From L-R: Hiraya Pilipina and Gorgeous Glow Philippines

2. Gorgeous Glow Philippines

Rosenda Casaje, the mastermind behind Gorgeous Glow Philippines, transformed from an introverted entrepreneur to a multimillion-dollar business owner with the help of the opportunities available on TikTok Shop. Specializing in skincare and beauty products, Rosenda's brand aims to help women embrace their unique glow and radiate confidence. TikTok Shop's impact on Rosenda extends beyond her brand's growth. She has created job opportunities, providing livelihood for numerous individuals and fostering economic empowerment within her community. Her brand's exponential growth, reaching multimillion-dollar levels, also enabled her to establish a dedicated 3,000-square-meter warehouse for Gorgeous Glow.


Jo Malone CBE Personally Launched Her Brand Jo Loves in Manila

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Create Your Own Fragrance Bouquet at the Chloé Atelier des Fleurs

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