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Add to Cart: Underrated Filipino Beauty Brands 2024

We're letting you in on our latest world-class F-beauty finds!

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Metro.Style Team

<p>A wide range of beauty products from head to toe vividly presents how the Filipino beauty landscape has grown so much. One visit to the mall presents you with myriad options for local beauty, but not all of these brands are able to have mall presence as much as others do. We beauty girlies know they thrive in TikTok and Instagram feeds, in inner circles, and in insiders&#x27; recommendations. That&#x27;s why we&#x27;re here to let you in on some of our favorite underrated Filipino brands we&#x27;ve recently discovered. </p><div><br/></div><p>These brands stand straight not only with concerns of inclusivity but also by providing highly effective products that we can proudly call Filipino-made. The Philippines is widely known for its humidity as a tropical country, and surrounded by rich bodies of water, the beauty of its different beaches and rainforest in the highlands is truly mesmerizing. Thus, these brands also promote sustainability for a better living habitat for animals, not only that, they also flaunt innovation of the Philippine’s beauty industry and take it to the next level by putting local ingredients front and center.</p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/makeup/best-foundation-for-filipino-skin/38325" target="_blank" rel="noopener noreferrer">Your Base, But Better: Foundation Picks For Filipino Skin</a></div><p>These 10 local brands will fascinate you, giving even more reasons to support the Filipino beauty industry. Furthermore, every business mentioned below continues to be on track with their mission as part of the beauty industry—not losing the recognition of producing 5-star ratings from customers over the years. Their formulation of products is carefully made, some of which are handmade and crafted by the finest professionals in their respective categories, making customers captivated by their world-class offerings. </p><div><br/></div><p>Here are our top picks for underrated Filipino beauty brands you should start supporting today. Swipe through the gallery below:</p><div><br/></div><div class="article-content" itemProp="articleBody"><div class="media-content"><div class="slider-for"><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/9fe5ed12-cff2-400b-b5a1-e842ff28fcb3_gallery_underratedphbeauty.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/37c84d48-00e0-49df-b791-13087248f01a_dear%20self%20beauty.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/c86b7a79-d153-486a-8ef6-93b88c04222a_adorn.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/60fc8059-6074-425c-8174-a7dbeea6392c_klued.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/c880870d-dc04-45c6-9b88-be32e5ea203c_hey%20skin.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/a44c7c7f-dd57-4796-a867-905122e99eb0_balanse.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/19cfc155-c296-4410-a07c-b4161696d900_be%20organic.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/e10ac821-80a3-4670-9254-25449299474b_whiff.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/66ef854c-ee61-43be-9d69-84305b6d97f2_curlico.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/18707d01-5495-43cf-8dfd-cadcf4da1cf0_nectar.jpg" alt="" class="fr-fic fr-dii"/></div><div><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/f71efdea-df2a-4aa2-b2dd-83507d26f173_cuco.jpg" alt="" class="fr-fic fr-dii"/></div></div><div class="media-content slider-desc"><div class="item-desc"><div></div></div><div class="item-desc"><p>Dear Self Beauty - Filipino brands are meticulous too! Dear Self Beauty is your dearest friend when taking care of your skin. Crafted from skin-friendly ingredients, this brand gives its users a gentle reminder to not forget to take care of themselves even during their busy days. Their products are composed of makeup and skincare, that will generously elevate your self-care experience.<cite>@dearselfbeauty</cite></p></div><div class="item-desc"><p>ADORN - You will adore yourself more after using Adorn, a skincare brand made locally that offers high-quality products available nationwide. Living in a tropical country can constantly damage your skin from inevitable UV Rays. Adorn’s Premium Sunscreen is what they are proud of; it offers high protection SPF 50 PA+++, including top-notch UVA ingredients from inorganic sunscreen; titanium dioxide, while octyl methoxycinnamate to its chemical sunscreen protection from UVB radiation. <cite>@adornmain</cite></p></div><div class="item-desc"><p>Klued - When looking for a skincare brand, an effective yet inexpensive routine is a must; simple self-care that won’t dry our pockets every time we refill our beauty table. Klued is fond of providing products with high efficacy at a low cost, but it never forgets your safety. With over a hundred thousand products sold nationwide, the brand claims to have each item tested and proven by their customers, helping them build up their skincare routine in a budget-friendly way. <cite>kluedskincare.com</cite></p></div><div class="item-desc"><p>Hey Skin - Hey! Do you make sure you’re taking care of yourself well? You’ve got nothing to worry about—Hey Skin has got you covered with their heartwarming products aimed at making everyone feel better, look better, and become better, inside and out. On top of that, Hey Skin upholds their self-care philosophy that mental well-being is just as important as your physical health, encouraging everyone to be confident in their own skin, to look at their own reflection, and to proudly uplift their heads to be proud of their own unique beauty. <cite>heyskin.ph</cite></p></div><div class="item-desc"><p>Balanse Skincare - First thing in the morning, we’d like to keep our schedule neat and well-balanced, including our self-care. Balanse Skincare is fueled by the personal experiences of its founders, and fully aware of the challenges of skin care firsthand. One of the founders has PCOS, and previously struggled with acne-prone and sensitive skin, moreover, the other got burnt skin and atopic dermatitis because of a rejuvenating set. Due to these experiences, Balanse commits to delivering gentle care for everyone’s skin while providing prominent skincare solutions. <cite>@balanse.ph</cite></p></div><div class="item-desc"><p>Be Organic - Flaunt your difference from other people because that’s what makes you organic. Formulated their products with the highest quality of natural ingredients to heal and nourish the skin, BE ORGANIC Bath &amp; Body, crafted each of their items carefully without any sulfates, parabens, and artificial fragrance, ensuring your safety and the environment from harmful ingredients.<cite>@beorganicbathandbody</cite></p></div><div class="item-desc"><p>Whiff Perfumes - Be a head-turner in public or at special events with Whiff Perfumes. An uplifting artisanal fragrance created to mend a broken heart, every fragrance bottle is made with passion and collaborated with Rj Lopena, allowing the brand to create its signature scents, such as Lily and White Musk, Mango Verde, Gardenia Bliss, and many more, to showcase the world-class, uniqle, distinctive smell of every Filipina.<cite>whiffperfumes.com</cite></p></div><div class="item-desc"><p>Curlico - Everybody with their curls, raise your hands! Curlico proudly presents their brand as an encouragement to all Filipinos to love their natural hair. Growing up in the Philippines, as we’ve seen on many occasions, treating your hair with different chemicals or, in the most prominent way, rebonding it, is always the beauty standard within the country. But with Curlico, your curls, waves, and thin hair are welcomed warmly. You can find the right hair brushes, shampoos, and conditioners that perfectly suit your type of hair.<cite>@curlico.ph</cite></p></div><div class="item-desc"><p>Nectar Skin - Soothe yourself with the taste of luxurious drops by Nectar Skin. Their promise to give not just a product but an experience to everyone began with three initial blends in 2021. The brand always believes in the compliment of smelling good and is firm to their belief that ‘you are not alone’ during the times when getting busy and forget to put yourself in a relaxing situation. <cite>@nectar__skin</cite></p></div><div class="item-desc"><p>CuCo - Making our nails visually appealing is necessary. In some instances, when meeting a new person, our nails are the definition of our hygiene; they are the first impression we leave behind. This local brand, ‘Curated Colors&#x27;, has 18 shades of nail polishes, diverse enough to be used by women of color, giving your hands a lively appearance. Plus, their products are formulated free from harmful ingredients and can last up to 10-day no-chip wear. <cite>@cuco.inc</cite></p></div></div></div></div><div><br/></div><p>Text by <strong>Ryan Claveria</strong></p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/makeup/the-best-mlbb-lipsticks-for-morenas/38421" target="_blank" rel="noopener noreferrer">MLBB: Morenas’ Lips But Better—Our Top Picks!</a></div><div><strong>Related Story: </strong><a href="/beauty/makeup/best-blush-picks-for-morenas/38433" target="_blank" rel="noopener noreferrer">The Best Local Blush Shades for Morena Girlies</a></div>