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Add to Cart: Underrated Filipino Beauty Brands 2024

We're letting you in on our latest world-class F-beauty finds!

A wide range of beauty products from head to toe vividly presents how the Filipino beauty landscape has grown so much. One visit to the mall presents you with myriad options for local beauty, but not all of these brands are able to have mall presence as much as others do. We beauty girlies know they thrive in TikTok and Instagram feeds, in inner circles, and in insiders' recommendations. That's why we're here to let you in on some of our favorite underrated Filipino brands we've recently discovered.


These brands stand straight not only with concerns of inclusivity but also by providing highly effective products that we can proudly call Filipino-made. The Philippines is widely known for its humidity as a tropical country, and surrounded by rich bodies of water, the beauty of its different beaches and rainforest in the highlands is truly mesmerizing. Thus, these brands also promote sustainability for a better living habitat for animals, not only that, they also flaunt innovation of the Philippine’s beauty industry and take it to the next level by putting local ingredients front and center.


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These 10 local brands will fascinate you, giving even more reasons to support the Filipino beauty industry. Furthermore, every business mentioned below continues to be on track with their mission as part of the beauty industry—not losing the recognition of producing 5-star ratings from customers over the years. Their formulation of products is carefully made, some of which are handmade and crafted by the finest professionals in their respective categories, making customers captivated by their world-class offerings. 


Here are our top picks for underrated Filipino beauty brands you should start supporting today. Swipe through the gallery below:



Text by Ryan Claveria


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