Get More of Your K-Beauty Fix at Watsons!
In their Asian Beauty campaign, Watsons highlights the authentic Korean beauty brands that continue to make waves locally!
These days, asking someone what K-drama they're currently watching or what K-pop artist they're listening to has become such a regular part of our lives. It's an understatement to say that the Korean fever has and will continue to rule mainstream culture!
As for all our beauty fans out there, K-beauty is an entirely different world that has also captured our hearts many years ago—and it continues to do so, with the launch of every new line or brand from the world's beauty capital. Locally, we can count on the leading online and offline health and beauty retailer in Asia, Watsons, for our Hallyu beauty needs!
According to the data released by the Korea Customs Service and Korea Cosmetic Association, South Korean cosmetics exports climbed 16.1% to reach nearly USD7.6 billion in 2020 despite the pandemic. K-beauty is surely here to stay! But have you had your fill recently? Are you sure you're getting authentic goods at that?
Watsons is a the place to be for all your K-beauty needs. Watsons, the leading offline and online health and beauty retailer in Asia, was quick to recognize that K-Beauty “is highly sought after by our Watsons customers even during the pandemic,” says Susanna Yen, Exclusive Brands Director of Watsons International. With this, “Watsons has partnered with a number of K-Beauty brands to deliver more choices to beauty lovers across Asia while helping to incubate up-and-coming brands to expand their penetration."
Brands like COSRX and Mise En Scène are just some of the K-beauty brands Watsons has partnered up with to bring them to new markets to build up a stronger market position.
Mise En Scène is a total hair cosmetic brand that offers a diverse range of hair styling products. The brand’s Perfect Serum has been Korea's no. 1 for nine consecutive years with its unique intensive care formula featuring seven nature-derived ingredients. This cult-favorite, along with Mise En Scène's other popular styling products, is exclusively available in Watsons online and select physical stores, promising shoppers smooth, silky, easy to style, and healthy hair.
COSRX, on the other hand, is another K-Beauty brand that has benefited hugely from its exclusive partnership with Watsons. This skincare brand was launched through Watsons in Singapore, Malaysia, Thailand, and the Philippines exclusively in 2017, resulting in a compound annual growth rate of over 80%.
“The demand of K-Beauty products keeps growing but due to the pandemic, customers are not able to travel to Korea to shop for the hottest K-Beauty products, so we have highlighted Watsons K-Beauty as part of the Asian Beauty Campaign. With over 5,000 products to choose from in-store and online, Watsons K- Beauty land is expected to become the go-to place for all K-Beauty lovers." Yuen mentioned.
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