Park Seo-Jun Is the New Face of BYS Cosmetics!

We're starting off October strong!

Hallyu fans, you're in for a treat, as BYS Cosmetics just announced its newest face, none other than Korean actor-in-demand, Park Seo-jun! 

For BYS Cosmetics' 8th year in the country, they're celebrating with a bang, by partnering with the K-drama heartthrob for a campaign that aims to encourage everyone, men and women alike, to 'Be Extra in the Ordinary'. During a time when we can simply choose to blend in to society, BYS Cosmetics knows that a bold lip, or a megawatt highlighter allows you to standout effortlessly.

“BYS has always prided itself on being a relevant brand. Since the Hallyu wave is at its peak, we’ve chosen one of the biggest K-Drama stars to be the cheerleader of the brand and encourage women to Be the Extra in the Ordinary,” reveals Angie Goyena of BYS Philippines."

Seo-jun has been having quite the busy year. We've all fallen in love with him once again in his hit K-drama 'Itaewon Class' at the start of the year, and we continue to watch his life behind-the-scenes on his YouTube Channel (Record Park's), which recently got granted a Gold Play Button by YouTube for garnering over a million subscribers, a first for any Korean actor. Apart from these feats, we continue to anticipate his much-buzzed-about film project with singer/actress IU, and stay on our toes for any of his latest endorsements, including this one with BYS Philippines!

While we anticipate the collection that goes with this campaign, we can't wait to see all the extra exciting things lined up for BYS and Park Seo-jun fans in the coming weeks and months, guaranteed to keep things fresh and exciting for Filipino fans. 

“I believe the products of BYS Philippines can help you express and bring out your best selves, and allow you to move ahead and Be the Extra in the Ordinary,” PSJ shares. “Extraordinary starts with you and I’m here to cheer you on,” he adds.

BYS is available at Watsons, The SM Store, and online on Amorfia and Lazada. Follow them on Instagram @byscosmetics_ph and stay connected on Facebook.