Thai Actor Billkin Is Our New Crush—Here’s Why

Crashing into our screens in early 2024, the tear-jerker Thai film How To Make Millions Before Grandma Dies has swiftly turned into a cultural phenomenon, rocketing its star Putthipong Assaratanakul a.k.a. Billkin as one of Thailand’s premier talents and a rising global figure. His authentic portrayal of M in this gripping drama has snatched the hearts and attention of many—from his authenticity to his impressive acting range. As the film gives us a rollercoaster of feels, so too is Billkin’s beauty and charm!

In fact, Billkin’s appeal goes beyond the screen. With his smoldering looks, impeccable grooming, and an expanding portfolio of brand endorsements, he has risen to the ranks of Thailand's most desirable stars. Well, he’s not just another actor—he’s the nation’s newest crush, and for good reason!

The Billkin Effect

Talking about vertically scanning his face, he could be anyone’s Man Crush Monday with his sharp features that mingle traditional Thai features with a modern flair. His chiseled jawline, high cheekbones, and mesmerizing eyes give him that classic allure down pat. Not to forget Billkin’s glowing skin, always appearing fresh and well-hydrated. Whether stepping out in front of the cameras or sharing candid unfiltered moments with fans on social media, his radiant complexion never fails to impress.

No discussion of Billkin’s grooming prowess is complete without a deep dive into his hair game, each one seemingly better suited to him than the last. From effortlessly tousled cuts that give off a boy-next-door charm to side-parted sleek and more textured voluminous styles, Billkin’s hair is always on point, complementing his face shape and overall aesthetic.

Still in the hair factor, the short messy crop has become his signature look that fans can’t seem to get enough of. This effortless hairstyle speaks to Billkin's laid-back approach toward beauty, where less is more. It’s the kind of look that makes it seem as though he just rolled out of bed, while still looking like a million bucks. The simplicity of this style only amplifies his overall boyish charm appeal, making him seem approachable, yet undeniably stylish.

A Man of Brand Endorsements

Billkin’s influence reaches outside acting, extending into the world of beauty and fashion endorsements. Gucci, one of the world’s most prestigious luxury houses, has announced the Thai actor as its newest brand ambassador.

His partnership with Gucci has cemented his status as a style icon. No stranger to Gucci, he’s frequently seen at its several significant events in Thailand, draped in the brand’s latest collections, and effortlessly blending his personal style with Gucci’s high-fashion ethos. Among his notable appearances are the screening of the Gucci Ancora spring/summer 2024 collection in Bangkok and the grand opening of the new store in Phuket earlier this year.

“Through my collaboration with Gucci over the past years, I have grown to deeply appreciate its rich, impressive heritage. The brand’s core values lie not only in its bold visionary stance but also in its commitment to brand innovation, while continuing to embrace its signature icons and master craftsmanship. These are unique qualities that are evocative to me,” shared the actor in an interview with Elle Singapore.

“My growing partnership with the brand has been a warm and close knitted one, like a family. Every time we come together to work on a campaign or project, there is always a sense of togetherness, with people who share the same passion for the brand and the creative ideas born from individual inspirations and life experiences. Being appointed as Gucci’s Brand Ambassador is the greatest honour the brand has bestowed upon me; one that is beyond my wildest dreams. Gucci has always been a part of my life since I was a young boy. Collaborating with the brand was already a great compliment to my craft, but to be named Brand Ambassador is truly a pinnacle point for me,” he further put it.

As a global ambassador for the brand, Billkin is the poster boy for the modern man—one who is dapper, confident, and unapologetically authentic.

Billkin is also in ties with Dior Beauty for its Gris Dior, La Collection Privée fragrance.

Among his other brand deals are Lancôme, Reroute, Caremate, and SKYNLAB. Billkin promotes a simple but effective approach to wellness and skincare. His involvement with the brand has introduced fans to the benefits of proper skin maintenance, positioning him as a role model for young men eager to adopt grooming routines.

Banners via @bbillkin

Artwork by Raff Colmenar