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Haircare, Upgraded: Dive into Dove Care Labs Where You Unlock the Future of Hair Care

It was a fun-filled day for all hair care lovers! 

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Metro.Style Team

<p>Are you tired of experimenting with different hair products and still not seeing the results you want? If so, you&#x27;re not alone. For years, women have been on the hunt for the best hair care solutions that will solve their hair and scalp problems. We&#x27;ve waded through a sea of products, hacks, and well-meaning advice, all in the pursuit of luscious locks that truly reflect our unique beauty but…no luck at all.</p><div><br/></div><p>Imagine waving goodbye to all those frustrating hair struggles and entering a world where your hair not only shines but thrives. This is what Dove hopes to achieve through its Dove Care Labs — the game-changer that&#x27;s rewriting the rulebook of hair care. We&#x27;re talking about a place <strong>where real science meets real beauty</strong>, where your hair&#x27;s dreams become a reality, and where you&#x27;re empowered to become the true expert of your own locks.</p><div><br/></div><p>According to Kathleen Sun, Brand Manager for Dove Hair, &#x27;Hair care is a deeply personal and deeply unique journey. In the hair care space, Dove’s long history as an expert in damage and scalp care has enabled it to unlock new and innovative solutions to help women to achieve their beauty goals. And that brings me to why we are here today, and why we created Dove Care Labs.&#x27;</p><div><br/></div><p>&#x27;Dove Care Labs is all about helping our Dove girls find the perfect hair care solution. So no matter what their problem is—hair fall, dryness, roughness, dandruff—we want to really open up this space so that they can find the solutions meant for them,&#x27; adds Maia Coronel, Assistant Brand Manager for Dove Hair.</p><div> </div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/8a3c92f0-1bea-4e46-b578-799ab2741f9b_screen shot 2023-08-23 at 3.41.28 pm.png" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>With a history steeped in expertise, Dove has cracked the code to scalp and damage repair like no other. From the revolutionary Keratin Tri Silk Serum for taming damage to the scalp-loving Scalp Care Actives that bid farewell to flakes, Dove&#x27;s innovation knows no bounds.</p><div><br/></div><div><strong>Dove Care Labs: Revealing the Science Behind Your Dream Hair</strong></div><p>So, what&#x27;s the scoop on Dove Care Labs? Well, imagine a playground for hair lovers. Think of it as a fun event where you can hang out with your hair tribe and learn some seriously amazing discoveries. The best part? Dove has set up four labs that cover all the bases. From making your hair extra straight to tackling dandruff, these labs have got it all covered.</p><div><br/></div><div><strong>Cracking the Code: Breaking Down Dove&#x27;s Labs</strong></div><p><strong>The Pink Lab</strong>: At the Pink Lab, Dove unveils its secrets to achieving smooth and silky hair with its <a href="https://www.lazada.com.ph/products/dove-keratin-tri-silk-serum-straight-and-silky-shampoo-340ml-for-frizzy-damaged-hair-i2203989301-s9908131384.html?spm=a2o4l.10450891.0.0.48221154OuO8kP&amp;priceCompare=skuId%3A9908131384%3Bsource%3Alzd-shop-center%3Bsn%3A2903ad11-f54d-4cab-ad23-f85aee27cf32%3BoriginPrice%3A30040%3BvoucherPrice%3A30040%3BsinglePromotionId%3A-1%3BsingleToolCode%3AmockedSalePrice%3Btimestamp%3A1692756181342&amp;search=store">Straight and Silky Shampoo</a> and <a href="https://www.lazada.com.ph/products/dove-1-minute-amino-restore-conditioner-300-ml-i2198070196-s9879881210.html?spm=a2o4l.10450891.0.0.48221154OuO8kP&amp;priceCompare=skuId%3A9879881210%3Bsource%3Alzd-shop-center%3Bsn%3Ae7d94fb0-2fda-4112-8779-77ab1384aef4%3BoriginPrice%3A31785%3BvoucherPrice%3A31785%3BsinglePromotionId%3A900000016507318%3BsingleToolCode%3ApromPrice%3Btimestamp%3A1692756181343&amp;search=store">Amino Restore Conditioner</a>. One fascinating demonstration involves a balloon test that showcases the difference between hair treated with Dove and hair without it. Hair coated with Dove glides effortlessly through a comb, while the non-Dove hair gets tangled and stuck. Additionally, this lab provides an interactive space known as the Hair Talk Wall, where you can openly share your hair experiences and tips.</p><div><br/></div><p><strong>The Blue Lab</strong>: For those dealing with damaged hair, the Blue Lab introduces Dove&#x27;s <a href="https://www.lazada.com.ph/products/dove-keratin-tri-silk-serum-intense-repair-shampoo-340ml-for-damaged-colored-hair-i2198030425-s9879913128.html?spm=a2o4l.10450891.0.0.48221154OuO8kP&amp;priceCompare=skuId%3A9879913128%3Bsource%3Alzd-shop-center%3Bsn%3A81010a6b-388a-482a-9d4c-dff5265fff49%3BoriginPrice%3A30040%3BvoucherPrice%3A30040%3BsinglePromotionId%3A900000016507318%3BsingleToolCode%3ApromPrice%3Btimestamp%3A1692756181114&amp;search=store">Intense Repair Shampoo</a> and <a href="https://www.lazada.com.ph/products/dove-1-minute-serum-conditioner-keratin-repair-300ml-i2197992671-s9879901098.html?spm=a2o4l.10450891.0.0.48221154OuO8kP&amp;priceCompare=skuId%3A9879901098%3Bsource%3Alzd-shop-center%3Bsn%3A774b0d22-d764-4700-868a-fe963bca6adf%3BoriginPrice%3A31785%3BvoucherPrice%3A31785%3BsinglePromotionId%3A900000016507318%3BsingleToolCode%3ApromPrice%3Btimestamp%3A1692756181114&amp;search=store">Keratin Repair Conditioner</a>, your knight in shining armor. Here, they conducted a mind-blowing Triple Knot Test that left attendees in awe. Hair treated with Dove defied expectations by gently unraveling itself, whereas untreated hair remained stubbornly tangled. As if that wasn&#x27;t enough, they even engaged guests in an intriguing game of i-Spy, transforming them into hair detectives on the hunt for clues to items that can damage the hair.</p><div><br/></div><p><strong>The Purple Lab</strong>: Say goodbye to dandruff-related drama at the Purple Lab. Dove presents its Rose Test, showcasing the transformative power of <a href="https://www.lazada.com.ph/products/dove-dermacare-scalp-anti-dandruff-soothing-moisture-shampoo-320ml-i2197987692-s9879874267.html?spm=a2o4l.10450891.0.0.48221154OuO8kP&amp;priceCompare=skuId%3A9879874267%3Bsource%3Alzd-shop-center%3Bsn%3A07f1f76c-d4c8-4e81-b850-80818b581707%3BoriginPrice%3A29654%3BvoucherPrice%3A29654%3BsinglePromotionId%3A-1%3BsingleToolCode%3AmockedSalePrice%3Btimestamp%3A1692756181371&amp;search=store">Dermacare Scalp Soothing Moisture</a>. In this experiment, one rose, deprived of Dove care, wilts and dries out, emphasizing the importance of proper nourishment. In contrast, the rose treated with Dove retains its moisture, highlighting the effectiveness of the Dove Dermacare Scalp Soothing Moisture. Moreover, the lab offers a Light Test, a simple yet revealing method to determine if your quest for a flake-free scalp compromises the smoothness of your hair.</p><div><br/></div><p><strong>The Green Lab</strong>: We all know the pain of hair fall, right? Dove&#x27;s <a href="https://www.lazada.com.ph/products/dove-dermacare-scalp-anti-dandruff-hairfall-recovery-shampoo-320ml-stronger-hair-for-dandruff-hairfall-i3825159160-s20392110581.html?spm=a2o4l.10450891.0.0.48221154OuO8kP&amp;priceCompare=skuId%3A20392110581%3Bsource%3Alzd-shop-center%3Bsn%3Ade769b17-103a-41ea-ab91-c7260818abe8%3BoriginPrice%3A30785%3BvoucherPrice%3A30785%3BsinglePromotionId%3A900000016507318%3BsingleToolCode%3ApromPrice%3Btimestamp%3A1692756181371&amp;search=store">NEW Dermacare Scalp Hairfall Recovery Shampoo</a> is here to save the day. They conducted a brushing test, comparing hair treated with Dove to hair left untreated. The results speak volumes—Dove-treated hair stayed firmly in place, while the untreated hair experienced significant shedding. At the end of the Green Lab experience, the hair experts challenged the guests with a wordsearch activity, uncovering the hidden costs of using regular anti-dandruff shampoos, such as harshness, dryness, and breakage.</p><div><br/></div><div><br/></div><div style="text-align:center"><iframe src="https://www.facebook.com/plugins/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fmetrodotstyle%2Fvideos%2F977483303367562%2F&amp;show_text=false&amp;width=560&amp;t=0" width="804px" height="520px" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe><br/></div><div><br/></div><div><br/></div><div><strong>Getting Real About Hair Care</strong></div><p>Dove Care Labs wasn&#x27;t just about products — it was a hair care crash course. Experts spilled the beans on everything from dos and don&#x27;ts to secret hair rituals. They dished on why we&#x27;re so attached to our hair, why our scalps are kinda important (hello, new skincare routine!), and how to tackle common hair issues.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/1c00e800-40cf-4477-87f7-5ba6a2a475c0_img_3795.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>Daniella De Leon-Gaguan, R&amp;D Country Lead for Unilever Philippines Beauty and Wellbeing, believes in the power of science to empower women: &#x27;It&#x27;s very important that we use science to actually understand our consumers&#x27; needs and actually back our technology and products with the right science so that we can really build the best solutions. Now that kind of science, we actually believe because it really empowers women to be the best that they can be.&#x27;</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/12f2a491-7cc8-496e-9281-c8227e274254_img_3836.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><br/></div><p>Dove’s movement doesn’t stop at the Dove Care Labs. Lui Castañeda, PR &amp; Influencer Lead for Unilever Philippines Beauty and Wellbeing, shares that their future growth plan is to continue elevating desire through science as an essential part of the brand&#x27;s direction. Dove is also continuing to build their beauty board, which is their collective of always-on-expert voices where they have a group of medfluencers, dermatologists, skin aestheticians, and trichologists. “Expect that in the future, there will be more science-driven collaborations for Dove,” adds Lui. </p><div><br/></div><p>By advancing the understanding of the deep-rooted nature and science of both the hair and the scalp, women were empowered to become their crowning glory’s own experts. Dove&#x27;s innovations remain purposeful and ever-evolving, catering to every woman’s hair goals and needs. So, the next time you&#x27;re struggling with hair and scalp problems, remember that Dove has your back. As Daniella De Leon-Gaguan puts it, &#x27;If we can only give the best damage care, then we know that we’re able to really treat and protect women’s hair so that they can actually be confident every day.&#x27; So, say goodbye to the days of hair uncertainty and hello to a future where your hair journey is paved with confidence, knowledge, and beauty!</p><div><br/></div><div><em>Dove’s hair care solutions are available across all leading stores nationwide. You can also shop online at official Unilever stores on <a href="https://www.lazada.com.ph/shop/unilever-beauty/custom-1689166807589.htm?wh_weex=true">Lazada</a> and <a href="https://www.watsons.com.ph/all-brands/b/155122/dove">Watsons</a>.</em></div>