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Why This Hair Care Brand is the Unbreakable Mane Attraction

Olaplex enters the Philippines and introduces the #OLAPLEXPHCrew

Your hair is going to be living its best as Olaplex enters the Philippines. 

When it comes to hair products, Olaplex is the only one in its category. Not only is it the largest independent hair care brand, Olaplex revolutionized  “bond building”, using their core ingredient Bis-Aminopropyl Diglycol Dimaleate. The substance restores and reinforces the disulfide bonds that give our hair structure, strength, and stability. It’s the reason why the brand is a go-to for celebrities including Drew Barrymore, Emma Stone, and Kim Kardashian. 


Olaplex carries products across three main categories: Treat, Maintain, and Protect. You can mix and match across the categories according to your hair color and concerns. The most popular items include Olaplex No. 3 Hair Perfector and the No. 7 Bonding Oil—both being often sold-out, sending Tiktok into a frenzy. 

The formal Philippine launch of Olaplex was held at Vestido Studio, Makati. Afternoon treats came with hair care consultations, hair styling at the Olabar, and photo sessions with Magic Liwanag. Celebrity hair stylists Jeck Aguilar and Renz Pangilinan among models, editors, and influencers gathered together in their best neutral outfits to welcome Olaplex to the country.

The #OLAPLEXPHCrew: EJ Nacion, Suyen Salazar, Issa Pressman, Leila Alcasid, and Kaila Estrada | Magic Liwanag

A short program hosted by Janeena Chan introduced the #OLAPLEXPHCrew: hair stylist Suyen Salazar, artist Leila Alcasid, actresses Kaila Estrada and Issa Pressman, and content creator EJ Nacion.

Every #OLAPLEXPHCrew member shared their story about how Olaplex keeps their hair healthy. Whatever the problem or the preference, Olaplex makes sure your hair is indeed a crowning glory. 

Suyen also demonstrated the brand’s newest product: Olaplex No. 4D Clean Volume Detox Dry Shampoo. The first dry shampoo in the Olaplex lineup, the No. 4D Clean Volume Detox Dry Shampoo uses the same trademarked Bond Building Technology to clean and detoxify the hair and scalp. Best used for quick hair refresher or for in-between shampoo days, the product leaves no residue and leaves the hair free of odor, oil, and sweat. 

Olaplex is available at Skinsmart SM Makati, LOOK SM Aura, LOOK SM Mall of Asia, Rustan’s Shangri-La, Rustan’s Makati, Rustan’s Alabang and online via Lazada.