Get That Dream Hair Color—And Stay Functional—Stat!

Every once in a while, we crave for something new and different for ourselves—a makeover, to say the least. And for us, a hairstyle change can totally reinvent a look. As we modify a few tones, add some highlights, we become a more enhanced version of ourselves.

But with so many different styles, shades, and coloring techniques (not to mention, which brands to choose) out there, the process can be quite overwhelming. That is why, we still rely on the tried and tested like Schwarzkopf Professional. Whether it’s your first time to have your hair colored or if you’re already a hair color enthusiast, Schwarzkopf Professional has everything that you need to achieve and maintain that dream hair color.

Their secret? The Igora Royal Permanent Color Crème and BC Bonacure range. The latest formulation of Igora Royal Permanent Color Crème has maximum white hair coverage, intense color vibrancy, and gives off a luminous shade. Not only that, Igora Royal Permanent Color Crème has the perfect color equalization (even on porous hair!)and has longer color retention.

And of course, since you’re already spending on hair color, nobody wants color to fade prematurely. That is why BC Bonacure pH 4.5 Color Freeze range is here—it not only locks in your color, but it also freezes the color pigments for optimal color.

The BC Bonacure pH 4.5 Color Freeze Sulfate-Free Micellar Shampoo and Conditioner are gentle and effective and they work even for porous, or frequently colored hair. And unlike your regular shampoo and conditioner, this variant helps optimize the hair’s pH level to 4.5 and delivers extra shine with apricot oil. For deeper conditioning, you can also try the pH 4.5 Color Freeze Treatment. This product gives the same care with the added bonus of reducing frizz and smoothing the hair surface.

The first winner, Cris Catchesa, wanted an Okinawa Milk Tea shade hair color. Her colorist, Kezia Sumbillo of South Salon achieved this by bleaching her hair using Balayage technique and toning. Onaks Del Campo, the second winner, wanted a Balayage Ash Brown color. Mixing Igora Royal colors, Gerry Casil of Menage Salon Gateway was not only able to deliver Onaks’ dream hair color, but also successfully cover her white hair. After their hair makeover, Cris and Onaks left the salon with beautiful evenly colored and vibrant hair.

Indeed, this was proven at the recent Schwarzkopf Professional Dream Hair Color Contest Makeover. Two winners were picked randomly when they posted a photo of their dream hair color on Schwarzkopf Professional Philippines official Facebook page. Schwarzkopf Professional brought their dreams to life by giving them a makeover using the said products.

The first winner, Cris Catchesa, wanted an Okinawa Milk Tea shade hair color. Her colorist, Kezia Sumbillo of South Salon achieved this by bleaching her hair using Balayage technique and toning.

Onaks Del Campo, the second winner, wanted a Balayage Ash Brown color. Mixing Igora Royal colors, Gerry Casil of Menage Salon Gateway was not only able to deliver Onaks’ dream hair color, but also successfully cover her white hair. After their hair makeover, Cris and Onaks left the salon with beautiful evenly colored and vibrant hair.

So, whether you’re having a spontaneous moment or simply looking for a change or touch-up, getting and maintaining the hair color of your dreams is possible with Schwarzkopf Professional.

Banner images by  Tim Mossholder and  Element5 Digital on Unsplash