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Add To Cart: Beauty At The Click Of A Finger

On a Friday night when you’re just looking to chill at home after a hectic work week, nothing beats slipping on your favorite PJs, popping a bottle of Rosé, turning on your laptop, and shopping online. It’s a guilty pleasure many of us enjoy after endless weekends of partying. With so many products, so little time, browsing through pages and pages of cult favorites and new releases is sure to take up the whole night!

With the Internet becoming a big driving force for beauty fans to gain access to different beauty brands and even the personalities behind them—from established names to indie manufacturers and celebrity lines—it’s important to know your way around the complex world of shopping for cosmetics online. Metro.Style points you in the right direction for what to buy and where to shop!


While these brands aren’t easily accessible in malls, a quick search online will surely turn up legit sellers!


Following the success of their popular beauty blog Into the Gloss, its editors launched their own brand of “fun, easy, imperfect, and personal” makeup and skincare as seen in their bestsellers: Balm Dotcom, Boy Brow, and Cloud Paint.


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The Ordinary

A range of “clinical formulations with integrity,” the brand is revered to be so effective that most of its skincare products—like Retinol 1%, Hyaluronic Acid 2% + B5 and Niacimide 10% and Zinc 1%—sell out fast. Their new Serum Foundation has a 25,000 waitlist!


It Cosmetics

This brand of “clinically proven, skin-loving, problem solutions” makeup is developed with plastic surgeons that it doubles as skincare like its award-winning Your Skin But Better CC + SPF 50+ Cream.


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Kylie Cosmetics

Say what you will about the Jenner-Kardashians, but the youngest Jenner’s beauty empire is proving to be a beauty force to be reckoned with from the famous Kylie Lip Kits to her eye shadow and highlighter palettes.


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For Korean beauty fans, this name has become synonymous to high-performance natural skincare based on dermatology like their Advanced Snail 96 Mucin Power Essence and BHA Blackhead Power Liquid.


April Skin

Another much raved-about cosmetics brand to come from Korea, it’s best known for its natural makeup and skincare such as the Magic Snow Cushion and Magic Stone Soap.


Check Out

If you want fuss-free shopping, all these sites guarantee authentic products, competitive prices, and easy shipping!




We try to answer your online shopping woes:

How would you know if the products are authentic?

Before doing your rounds of online stores, especially on Facebook and Instagram, make it a point to know the product you’re looking to purchase—especially its actual price in the currency of its country of origin. This gives you a ballpark figure of how much you should be paying for a specific product. If the prices are too good to be true, chances are, they’re too good to be true.

How do you know if a product will work for you?

Nothing will help you more than reading reviews, watching vlogs on YouTube, and listening to plain word-of-mouth. Don’t just look at stars and ratings, too. It really helps if you take the time to pore through a well-written review or informative vlog.

How do I pay?

Most sites offer payments through credit card or PayPal, some even accept cash on delivery. For Facebook and Instagram sellers, bank deposits/transfers or money remittance is the most popular mode of payment.

What about shipping?

The industry standard for local online stores and sellers is one to three days for Metro Manila and three to five days for provincial addresses. For international shipments, like Sephora and Althea, it can take anytime between five to ten days.

What if I bought a product and it’s not what I expected?

Before going to checkout, make sure you know a shop’s return policy. While websites often allow returns after a specific number of days, sellers on Facebook and Instagram probably wouldn’t offer it. Always think twice before paying!


This article originally appeared in Metro Magazine September 2017. Lead photo via Into The Gloss