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We Tried The Latest Brow App—Here's Why You Should Too!

Anastasia Beverly Hills launches its newest augmented reality app that can help shape, groom, and fill your brows from the comforts of home!

These days, there's almost always an app for every concern you can think of. Monitoring your monthly cycle? Check! Ordering groceries and medicines? Check! On the beauty front, we're thankful for beauty shopping apps, and today, we're excited to find out that there is a dedicated brow app to help us get our best brows ever! And the best part? It was created by the brow guru herself, Anastasia Soare of Anastasia Beverly Hills fame!

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Anastasia Soare, Anastasia Beverly Hills CEO and Founder


Our Culture Editor and self-confessed beauty addict Justin Convento gave it a go—read on for her review!


  • The Golden Ratio says I’m High Arch.
  • After determining your perfect brow shape, you can either go to the ABH Look Library and watch tutorials for Natural & Polished Brows (my preference), among other looks like Bold & Ombre Brow and Feathered & Refined Brows.
  • You can also choose “Create my brow” and follow the steps along with the app! First is Fill, using the ABH DIPBROW Gel in upwards motions for added volume and a feathered effect. Second, use Brow Wiz to create hair-like strokes for added dimension. Finish, using Clear Brow Gel in short, upward strokes to set brow hairs in place. Then complete the look by highlighting! My suggested highlight technique utilized the Highlighting Duo Pencil (for added definition and lift), and blended using Brush 20 (Dual-Ended Flat Detail Brush) to keep things looking natural.

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Editor's Review:

It’s really a game changer when you learn how to use your brows to frame and lift your entire face—it makes a big difference in making you look youthful and fresh! (That’s why I always try to learn more, especially having thin, sparse brows.)


Whether you’re already a pro at doing your brows or just beginning to get the hang of it thanks to daily Zoom meetings, the Anastasia Beverly Hills The Brow App is such a cool educational tool. Using AI, it brings the ABH salon or store right at your fingertips and helps you learn (or re-learn) your most ideal brow shape in under 5 minutes. I did a quick run-through and, based on ABH’s trademarked Golden Ratio, my most ideal brow shape is High Arch. After, I had the option to either go to the Look Library and watch Tutorials, or choose “Create my brow” and follow the steps along with the app! You can even turn on the function of a stencil, to help you fill in and style brows as you go. And so, under 10 minutes, I was able to spruce up and perk up my entire face by following the ABH Brow App.

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The Anastasia Beverly Hills Brow App is now available on iOS and later on in the month for Android. Anastasia Beverly Hills is available at Rustan's Department Store.


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