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Anne Curtis’ blk Cosmetics Marks Another First As They Partner With WWF Philippines

Sure, makeup can make you look good, but how amazing would it be if it also made you feel good, right? If you’re looking at getting way more from all the beauty shopping you do, then you’re definitely on the right track! Because these days, we believe that it isn't good enough to just buy products that actually do what they promise, but it is vital that they go above and beyond the surface; whether it be about going green, eco-friendly, vegan, or supporting a charitable cause.  

READ: Going Green: Natural Products That Actually Work

And no stranger to such laudable initiatives in the beauty industry is homegrown beauty brand, blk Cosmetics. Since blk was launched, it is evident that they have constantly been pushing their limits through fresh innovations and exciting concepts. And for their first anniversary, what better way to commemorate the milestone than to take another leap towards promoting nature’s beauty? 

READ: Anne Curtis Gives Back And Does Good With Her Latest #blktravels Collector’s Edition Mini Lipsticks



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Just recently, blk’s Creative Director Anne Curtis-Smith together with blk’s CEO Jacqe Yuengtian-Gutierrez and managing partner Stephanie Abellada signed a contract with the World Wide Fund for Nature. Through this partnership, blk aims to support WWF by giving a portion of their proceeds to the cause. Aside from that, blk shoppers will also be able to donate to the WWF via the blk's official site, where shoppers can give any amount ranging from Php 25 to Php 500. Lastly, the beauty brand is set to launch a new campaign that invites blk shoppers to return and drop off their old or used blk products, and in exchange, they get to enjoy a 10% discount on their next purchase. The goal on this one is to minimize waste from beauty products and encourage proper recycling. 

READ: What Exactly Is Clean Beauty?

From L to R: WWF CEO Joel Palma, blk cosmetics CEO Jacqe Gutierrez, blk cosmetics Creative Director Anne Curtis and WWF Marketing Head Mael Cabigao



Clearly, blk is not your average beauty brand. They really want to make a difference, and we're all for supporting a cause that makes you look good, and feel good while you're at it! So for your next beauty haul, whether you’re shopping for yourself, a friend, or for the holidays, look deep and choose a brand that resonates with your heart!


Lead photos via blk cosmetics