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Beauty Addict By Rustans The Beauty Source—A Blogger's Paradise

Now on its 6th year, Rustans The Beauty Source's annual beauty brands and services event, Beauty Addict, has gotten bigger and better. A month long promotion, the opening day was a lovefest for all the lifestyle writers, beauty bloggers and influencers, and personalities and celebrities, who make Beauty Addict a pilgrimage of sorts. And if this is all about addiction, let it be known that the assembled have declared there is no need for any Rehab program - they’re hooked and they’re happy!



Just look at the procession of names who participate at Beauty Addict: Clarins, Neal’s Yard, L’Occitane, Diptyque, Areum, Phyto, Deborah Lippmann, CHANEL, Madison Francis Kurkdjian, Perricone, Acca Kappa, La Prairie, Sisley, Laura Mercier, MAC, Hermes, Nuxe, Max Factor, Estée Lauder, Nars, and that’s just the tip of the iceberg, as other brands also participate in their own way. And let’s face it, if you’re one of those into beauty, cosmetics, beauty services, and even soaps and home fragrances and accessories, those brands mentioned are like a ‘mating call’, you just can’t resist.



Don’t ask me why, but somehow, I found myself on the Beauty Source floor and it was a delightful madhouse. Given the prevalence of social media today, it was funny to note how every crook and cranny was taken up by some person recording themselves, talking and gushing about how she was there at Beauty Addict, and virtually reaching ‘O’. And if you don’t know what ‘O’ I’m referring to, you better head to the Love & Sex  page of this website, and get enlightened.

You have to head to Rustans Makati and take advantage of the wonderful offerings and promotions. There’s even a Breathtaking Bali Raffle promo, that’s linked to purchases made of P2,500 and up. And get your Beauty Addict Card to earn more points that lead to giveaways and beauty loot. 



And there is a CSR angle here as through the Beauty Addict month, support will be extended to I Can Serve Foundation, whose advocacy is Breast Cancer Awareness and Early Detection. This is especially appropriate given that next month, October, is Breast Cancer Awareness Month. 

Addiction has never been this beautiful!


Lead images from @rustansthebeautysource