How Beauty Brands Are Supporting The Black Lives Matter Movement

There’s no doubt about it: the last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Thanks to beauty brands like Fenty Beauty, Make Up For Ever, Milk Makeup, and more—from new indie names and legacy brands alike—many have risen to the occasion, expanding their product offerings to accommodate more women of color, especially black women.

These days, when social injustices like the death of George Floyd take place, it’s a stark wake-up call that things really need to change, even in the beauty industry. In times like this, it’s understandable that beauty can feel frivolous and frankly seems like a less significant part of our lives to consider. But, it’s also important to remember that there is power in beauty. More than just dramatic Instagram makeovers and DIY hair cutting tutorials, beauty is a conversation starter, a social unifier and, most importantly, has the power to incite change. 

Below, check out the beauty brands putting their money to further the #BlackLivesMatter movement and end institutionalized racism globally:

Anastasia Beverly Hills

Hourglass Cosmetics

Dermalogica

Glossier

NYX Cosmetics

Lead photos from Maybelline and Colour Pop Cosmetics