Victoria's Secret Angels Romee Strijd And Lais Ribeiro Are The New Faces Of Beauty Pop By Penshoppe
Another groundbreaking beauty announcement just happened today—retail fashion giant Penshoppe continues to break free from expectations and launches its newest venture yet: Beauty Pop by Penshoppe!
Today, they announced their direction into a new chapter in beauty, one that aims to create affordable, trendy yet relatable, and must-have beauty products for Filipinos! Starring in this brand-new campaign is none other than internationally recognized supermodels and Victoria's Secret Angels Romee Strijd and Lais Ribeiro!
“It took us several tries to perfect the line that we want for our customers. From 2 years of ideation and a year of product development and formulation, we are proud to offer a line that not only boasts of quality but also of affordability," says Jeff Bascon, Vice President for Brand Management of Golden ABC, Inc.
One swipe of the new must-have lipstick is enough to prove that every Filipina will want to have this bullet formulated in Japan. It comes in two lines: the Hydramatte and the LiteMatte—both matte, but with different finishes. What's more? It comes in 18, you read that right, 18 flattering shades, so you know there's something in the collection for you!
Jeff adds, “We recognize that everyone is born beautiful. We want them to embrace that and Beauty Pop by Penshoppe is made to accentuate that. We want our customers' natural beauty to pop... make their with Beauty Pop by Penshoppe!”
Are you a nude lippie kind of gal? A risky red? A pretty mauve? Or are you more into corals, wines, or plums? Whatever your mood dictates, a Beauty Pop lippie is available to complete your look! The HydraMatte line is formulated with a non-drying antioxidant Vitamin E, and boasts of a full color coverage with a velvety finish.
The LiteMatte on the other hand is lightweight, longwearing and highly buildable. It has a powder-like, blurring property we love! Oh, and did we forget to mention these lippies are chocolate milk scented? How cool is that?
These lipsticks go for P219 a piece, and will be available in stores starting June 26 on penshoppe.com, while select Penshoppe stores start to sell on June 27th!