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This is What Happens When You Celebrate Brows Over Brunch

Benefit Cosmetics releases the Goof Proof Brow Powder

Following the successful launch of The POREfessional skincare line, Benefit Cosmetics introduces another new product. Goof Proof Brow Powder is the 11th item under Benefit’s beloved brow makeup collection. The pressed powder formula promises no fallout when filling in those sparse areas. 


In the spirit of Pride Month, Benefit celebrated Goof Proof Brow Powder through a drag brunch at Butterboy in Quezon City. The venue featured pride-inspired artworks by illustrator Sofie Birkin, in collaboration with the brand. Before and after the show, guests got to interact with the product, take photos, and even get their brows done at Benefit’s signature Brow Bar. 

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Benefit Goof Proof Brow Powder
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The program’s hosts were Benefit’s National Brow Artist Czari Domingo and Efraim Maronilla. They both emphasized Benefit’s commitment to the LGBTQIA+ community. 


Performances featured Drag Den alumnae. First up was Drag Supreme Naia Black, followed by Aries Night, who was top 6 of the show. Both queens gave their all with reveals and lip sync numbers to songs like “Virgo’s Groove” by Beyonce and Kylie Minogue’s “All the Lovers”. 


Everyone in attendance, including digital creators Kylie Celebre, Nate Javier, and Martin Rules, left with a goodie bag filled with Benefit x Sofie Brikin merch, and of course Benefit’s best-selling products and the two shades of the Goof Proof Brow Powder. 

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Best used with Benefit’s Dual-Ended Angled Eyebrow Brush, the powder showcases the brand’s pioneering approach to brow products. Goof Proof Brow Powder is long-wearing up to 12 hours as it’s also waterproof, sweat-proof, and humidity-proof. Coverage is buildable, that’s why it can adapt to different brow needs. Available in 10 shades, it covers various skin and hair colors. On top of that, the powder has castor seed oil to keep your natural brows conditioned and soft. You can use the product on its own or in combination with your other favorite Benefit brow products to achieve your desired arches. 


Shop the Benefit Goof Proof Brow Product here.


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