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This Game-Changing Mascara Is Magnetic!

Meet Benefit Cosmetics' revolutionary new mascara—the product that will change the way you lengthen and curl your lashes!

How do we prettify our eyes? Let me count the ways.


These days of perma mask-wearing, us beauty girls are focusing mainly on how to make our peepers more striking than ever, while tending to our skin's health at the same time. On the eye makeup front, we're tending to our brows, experimenting with eyeshadow and eyeliner, and you guessed right—perfecting our lashes!


And because we're always on the hunt for the next best mascara, we're ecstatic to share the news that Benefit Cosmetics, the brand that brought us the 'They're Real! Mascara' is back for a breakthrough in mascara technology—the 'They're Real! Magnet Mascara'. You read that right: it's magnetic!


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Truly perfect especially for Asian eyes that have eyelashes pointing downward, the new mascara features extreme lengthening, PLUS: the ability to curl lashes upward without having to use an eyelash curler! Wow-worthy, isn't it? 


What makes it magnetic, you ask. The mascara has a special Extender Brush with a magnetically charged core that enables it to gently pull the Magnetic Mineral Enriched mascara formula up and out beyond the tips of our lashes. No more worrying about getting enough product on your brush, which means you only get to use what you need—despite multiple applications!









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No one likes mascara clumps. They're unsightly, they're unnatural, and they're a pain to clean. With this revolutionary new mascara, you get a Magnetic Mineral Enriched Formula that's lightweight, buildable, and allows no smudging or flaking. It comes in an in-demand Supercharged Black shade that's flattering for all eye colors, shapes, and skin tones! It's truly the best way to wake your eyes up on days when you feel blah.


Expect 40% longer lashes, 36-hour lengthening power that's water resistant—the perfect new addition for your 2021 beauty kit! It's time to wow with your eyes!


The 'They're Real! Magnet Mascara' is available online at Lazada, Sephora, Zalora, and BeautyMNL for P1,790.