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Bold Is Beautiful: Doing Good Never Looked This Good

The annual Benefit Cosmetics’ Bold is Beautiful project is back! Launched in 2015, every year, the brand seems to be taking their love for every woman to the next level as they help them to be bolder, believe in themselves, and reach their full potential!

“During the month of May, we donate 100% of our brow wax proceeds to local charities for women and girls in 19 countries,” the brand said in a post.  


Throughout the month of May, when you schedule a brow wax at any Benefit Cosmetics boutique, 100% of the proceeds will be donated to their local charity partner Mano Amiga. Mano Amiga is a private, non-profit organization which provides affordable, innovative international-quality education to children from low-income families.


According to Benefit PH's PR team, “For last year’s launch, we waxed over 2,000 pairs of eyebrows and we were ecstatic to be able to donate close to 1.5 million pesos!”

“For 2018, we hope you can help us spread the word once more. It’s the time of the year for us to get waxed to give back. Php 700 will go a long way in uplifting and empowering the lives of the Mano Amiga students.”

So if you do need a brow wax today, make sure your arches are also supporting women and children by booking an appointment at any of Benefit Cosmetics’ brow bars! 


Lead photos via @benefitph