C-Style Makeup And 8 C-Beauty Brands You Need to Check Out Now
The C-beauty industry is gaining popularity not just in the mainland, but all over the world too!
More than just South Korea's K-beauty, we're exploring more of what our Asian neighbors have in store for us when it comes to beauty! We love our sheet masks, ampoules, and essences popularized by our Hallyu favorites, but this year, we're keen on finding out what else is out there to try!
It's no secret that here at Metro.Style, we're also smitten by C-drama and Thai dramas, for their unique take on entertainment. It's but natural then, that we've already started to explore their beauty world, even finding out that a ton of their male celebrities front the campaigns of the some of the biggest beauty brands!
According to JING Daily, a website that covers China luxury, C-Beauty boomed all the more after the COVID-19 pandemic, not just because of patriotism (as in buy Chinese, or buy local), but because of the industry's growing popularity among millennials who are active on social media, spreading China's unique take on beauty. Also according to JING Daily, the trend "C-Style" took over the digisphere over the course of the post-COVID China world, a beauty trend that aimed to differentiate Chinese beauty from its competitors in Korea and Japan. The look is a lot more power woman—sharp eyebrows, lined eyes, royal red lips, and a porcelain complexion, as opposed to J-Beauty and K-Beauty's more doll-like look.
While we love C, K, and J-Beauty equally, we have to stress the fact that C-beauty is becoming more and more felt, especially with brands that have a strong digital presence, such as Perfect Diary, or those that have been incorporated into bigger conglomerates like Cha Ling, now under French multinational corporation LVMH.
While China continues to be a country where Western brands thrive, it has to be said that local brand efforts have started making the aggressive move to push their presence more and more, post-pandemic. Online shopping is a huge market in China, and C-beauty brands have all the infrastructure and financial capability to support their goals in the digital realm.
Here, we round up 8 of the C-beauty brands on our radar, worth checking out:
C-Beauty Brands
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Flower Knows
The thing that struck us first about Flower Knows is their eye-poppingly ornate packaging, that immediately makes us curious about their line! They're known for their dreamy, ethereal packaging, highlighters, opulent eyeshadow palettes, and pigmented lipsticks. Don't you think they make great gift ideas?
Photo Credit: @flowerknows_cn
Perfect Diary
Dubbed the most popular beauty brand in China, Perfect Diary was born in 2017, and capitalizes on expressing one's uniqueness through makeup. It's multi-awarded in the industry, and is known for its sleek, chic packaging, and its recent collaboration with Kawaii brand Sanrio!
Photo Credit: @perfectdiaryofficial
Florasis
This patriotic beauty brand boasts of getting its inspiration from traditional beauty rituals, and natural ingredients from flowers to create nourishing products. It was born by the Lake Xizi in Hangzhou, China. We have to say, we're blown away by the packaging of this brand too!
Photo Credit: @florasis.official
Palace Identity
If the name isn't a giveaway, we don't know what is! C-beauty brand Palace Identity capitalizes on Chinese ornate design for its packaging, promoting oriental luxury premium products. It was launched in 2020, and features products delicately designed in gold dragons, peacocks, and more oriental regalia.
Photo Credit: @palaceidentity
Zeesea
Born in 2011, Zeesea Cosmetics prides itself in highly pigmented eyeshadow palettes with equally stunning packaging, colored mascara, liquid lipsticks, and colored liquid eyeliner. It's for those who aren't afraid of a pop of color in their look, and willing to experiment with new looks.
Photo Credit: @zeeseacosmetics
Cha Ling
Cha Ling, which is now under French multinational corporation LVMH, is the first cosmetics brand to integrate antioxidant, anti-aging, and anti-pollution properties of the world's original tea - Pu'Er tea from China's Yunnan province. The brand is known for its face masks, gua sha, serums, and other skincare products that perfect anyone's routine.
Photo Credit: @chalinglespritduthe
WEI Beauty
WEI harnesses the power of herbs to address a multitude of skin concerns, and combines them with medicine to achieve your skin goals. Herbal skincare at its best, WEI Beauty prides itself in some of its bestsellers like mask collections, Royal Ming Imperial Eye Cream, and the Royal Ming Empress Cream.
Photo Credit: @weibeauty
Inoherb
At some point, you must have already had experience with some form of Chinese Medicine. The founder of Inoherb is a Chinese medicine doctor who was deeply influenced by Chinese medicine since her childhood. Inoherb today is a skincare brand that originates from Shanghai, and prides itself in picks like sheet masks, Rhodiola Brightening Essence, and the Juglans wood cleansing lotion.
Photo Credit: @inoherb_official
Lead photos from @flowerknows_cn and @perfectdiaryofficial
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BEAUTYMar 14, 2023
