Here are Ways to Embody the “Very Demure, Very Mindful” TikTok Trend

It’s officially demure month! So time to be mindful, cutesy, and modest, as TikTok once again brought us another iconic phrase that never leaves our For You Page (FYP) 24/7–everyone is hopping in on the trend!

After Charli XCX brought everyone into the baddie-brat-summer vibes, we’re now diving into a sophisticated era of the year. A new dimension of Gen Z culture, full of grace, and exquisite radiance—channeling our inner soft-feminine, and sophisticated attitude. It’s none other than being very demure, very mindful, and very cutesy!

It all began when Jools Lebron went viral for sharing how she does her makeup for work, speaking modestly and respectfully about her approach, saying, “It’s very demure, very mindful”, making her more presentable for the job—she’s too iconic for that! The video has already garnered 32 million views and 3.4 million likes as of publishing, and now everyone, including local celebrities, are emulating the phrase!

Since being demure has sparked our interest, what does it take to embody this sophisticated personality? Do we need to wear light makeup at all times? Is it about how we chew our food at restaurants? You can count on us to give you four tips on different lifestyle tips and how to confidently incorporate this “demuretsy” into your life!

Being Demure with Our Makeup

Try to avoid any unblended cut crease on your eyes—that’s not very demure. Start your makeup by applying primer or moisturizer before your favorite foundation; hydration is essential to ensure your makeup adheres smoothly and doesn’t look patchy. Next, grab your favorite eyeshadow palette, choose your preferred neutral shade for the day, and blend it in circular motions for a seamless finish. Apply a lip color that complements your look, and don’t forget to set everything with a setting spray. This will help your makeup last for hours. With your face well moisturized and your eyeshadow perfectly blended, your makeup won’t look cakey—so demure, so cutesy!

Hair Down or Tied Demurely

Whether you prefer your hair tied up or down, both styles can be very demure. However, be mindful of frizz and oil buildup on your scalp—that’s not cutesy in public! We understand that alternatively washing your hair every day can make it smoother, but be careful, as oils can build up too. So, aside from using your regular shampoo and conditioner, try incorporating hair treatments as part of your at-home hair care. This way, if you need to run important errands, your hair will stay silky and flawless at all times. Another mindful moment for our hair and scalp!

Dining out in a Demure way

Eating out in public sometimes makes us conscious of how we look while eating. In addition to your regular meals like rice and meat, adding some veggies to your plate is a mindful choice! Also, avoid stuffing everything into your mouth at once—that’s a no-no if you want to be demure. Always sit comfortably, and eat your food in moderation to ensure you’re not overdoing it in public. Be cautious of spills on the table and your outfit! They can take away from your sophistication, and that of your date, if you have one. So, be mindful of what’s on your plate and how you digest it. Being demure with your body means balancing your diet while eating cutely!

Demure at Conversations 

Got your place in a group date or meeting? Try to let others finish their sentences before introducing your topic—that’s the most demure way to do it! When talking to a group of friends or participating in a meeting, remember that different groups have different tones of conversation. Your friends might understand your particular humor, but your co-workers may not be familiar with the jokes you share with childhood friends. Simply adapt to the different "languages" spoken by people to better understand their perspectives and ways of living. Understanding conversations, whether based on personality or culture, is the best way to have a modest month—or life!

The incorporation of “demure” personality in our lives, doesn’t need to always be dramatic. Sometimes it’s just about how we see different perspectives, and apply modesty to all forms of life. Thanks to Jools for introducing the blend of both beauty and sophistication, we are now including a new word into our beauty book. Always remember, be very demure, mindful, and cutesy!

Text by Ryan Claveria

Banner photo (flower) by Annie Spratt on Unsplash