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Get That K-Drama Look! Here Are The Best Places To Shop For Cosmetics in Seoul

Seoul, Korea is undeniably one of the most exciting cities for beauty junkiesa beauty shopper's paradise so to speak! From the minute you set foot at the Incheon airport, you are most likely to see striking cosmetics billboards around every corner with your favorite K-Pop and K-Drama stars' faces plastered on them. With countless varieties of shopping malls to small drug stores, you may feel overwhelmed with the myriad of options in K-Beauty capital. Add to the fact that it has streetswell, plenty of streetsentirely dedicated to beauty, there is truly nothing more beautiful than Seoul.

So to all of you planning on traveling to Seoul in the near future, here's a beauty shopping guide to help you find all your K-Beauty goodies STAT! You'll be telling us "kamsahamnida" in no time!


Ehwa Woman’s University


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Unlike the usual road shop streets, Ehwa Woman’s University has a more calm and relaxing environment. And not surprisingly, it is also filled with cute cafes, plenty of affordable fashion, and beauty shops galore, and another plus: they are all trendy and hip since it's a scene filled with international students. 




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Myeong-dong is probably the most popular road shop street in Korea. Here, you can find your all-time favorite Korean beauty brands including Tony Moly, Innis Free, The Face Shop, Laneige, Holika Holika, Olive Young, Nature Republic as well as luxury brands. You’ll see the same brands on every street from left to right, sounds a bit crazy though—but it’s true! All the shops here have their own speakers towards the street, playing loud pop/techno music too! 



Photo from Seoul Magazine

If you want a fancier and less crazy shopping experience than Myoeng-dong then Gangnam is the place to head. This area is famous for its wide selection of local and imported beauty brands. Whether you’re looking for Chanel No. 5 or Korean Amore Pacific, you will find everything in here!  


Lead photos from @heybiblee and @janastrid