Han So-Hee is the Beautiful New Face of BYS!

Today we are blessed with another beautiful face to admire: that of Korean star-on-the-rise, Han So-Hee for BYS Cosmetics! The brand has revealed that it has chosen the 'My Name' star as its newest ambassador, and they have also launched a special lip collection co-created with the actress herself!

At just 27 years old, Han So-hee has already made a name for herself, by starring in some of the most talked about dramas, like her blood-boiling character Yeo Da-kyung in 'The World of the Married', or the hopeless romantic character she played as Yu Na-bi in kilig-inducing show, 'Nevertheless'. She even surprised us with a new side of her acting prowess with her role as Yoon Ji-woo in action/crime show 'My Name'. 

Having an angelic face sure did not stop Han So-hee from exploring many different personas in her acting life, and that definitely played a big part in being selected as the beauty brand's newest face.  “We were drawn to her beauty, her energy, her versatility, her professionalism, and her personality,” shares Angie Goyena, president of iFace, Inc.

“BYS has always encouraged creativity and expressing yourself through our products and campaigns. We’ve always championed loving yourself hard, and in doing so, uncovering beauty that’s uniquely yours—Han So-hee fits the bill to a tee,” she adds.

Looking effortless is no feat for the stunning So-hee. One scroll through her Instagram account will make you notice how well-loved she is in the world of beauty, and how naturally beautiful she is, with or without makeup! Fortunately for us, she, along with BYS have co-created a new line to collect, the new Lip Nectar, which allows you to uncover effortless beauty with every swipe!

It's not your regular liquid lippie, as it's an easy to apply liquid lipstick, and has a velvety-soft matte finish. It's also available in eight covet-worthy shades that embody facets of Han So-hee's effortlessly cool girl persona and are inspired by her strong, bold roles. The shades are named after flowers: Blossom, Cherry, Tulip, Poppy, Rose, Dragonlily, Orchid, and Poison Ivy. 

“It is such an honor to become a brand ambassador of BYS and I’m also happy to get close with my overseas fans who are always supporting and loving me. Please stay tuned for more collaborations of mine with BYS. Mahal ko kayo!” Han So-hee shares.

We can't wait to see more from this exciting tandem! The Lip Nectar is available in Watsons, The SM Store, and online on Shopee, Lazada, and Amorfia.