This Local Brand Launched a Minis Line and Limited Merch for Its 10th Birthday

Happy Skin Philippines celebrates its 10th birthday in the beauty circuit, and with a fruitful decade in the field, it has definitely become a beauty brand that we can trust. From its humble beginnings in 2013, the homegrown cosmetics and skincare company found its footing in the industry, partnering with key players and innovating products. 

Happy Skin’s presence in over 100 doors from only 5 and its partnership with e-commerce platform Lazada has made it even more accessible to consumers. As an asset in the beauty landscape, it burgeoned into an inventive brand with beauty bestsellers symbolic of Filipina beauty, foresight, and strength.

Broadening its fan base and consumer trust in the cosmetics market is no picnic, especially in the Philippine niche where many local beauty labels have mushroomed throughout time. Happy Skin’s movement from 10 years ago even allowed a yield of partnerships and collaborations with cream-of-the-crop companies and personalities no less than Heart Evangelista and Disney!

With its line of newest products in the market, a promising chapter is about to unfold, attracting consumers to make room for more—more affordable makeup, more quality material, and more merchandise madness! Browse the gallery below for Happy Skin’s Minis Collection, chic merchandise, and above all, the comeback of the much-coveted Shut Up and Kiss Me lines!