Heart Evangelista Showcases Her Painting Talent In This Collaboration With L’Oréal Paris
Any celebrity or beauty enthusiast would surely want their name plastered on lipstick tubes, color palettes, brush sets, and compacts, but only a handful of personalities actually have their own line or collaboration with big name cosmetic brands.
There’s Chrissy Teigen for Becca, and there's Selena Gomez for M.A.C—who currently holds the title for best-selling collection of all time. Locally, there's Maine Mendoza, the first Filipina to have a lipstick collaboration for an international brand, among others.
And as for the latest collaboration we've been waiting for, it's the one of multi-talented Heart Evangelista with L’Oréal Paris! Heart has long been a fan of L’Oréal, and recently she launched a collection many of the other faces of the brand never have: hand-painted lipstick designs for the classic Color Riche lipstick bullets.
“My love for the arts and beauty all began at a young age, and since then it has become a part of my life. This collection is all about the powerful woman we can become. This painting is very special because I feel that it represents different kinds of women—women that are strong, [the] shy type, someone that's meek. It's such a great idea that L’Oréal approached me for this because this is who we are, and I created this painting to remind women of their self-worth and L’Oréal is all about that—reminding you that you are worth it,” shares Heart.
“If you feel good about yourself, the more beautiful you become. Makeup makes me feel even more confident and beautiful and I want to be able to radiate this confidence and drive with all the women who are passionate to make their dreams come true. I’ve been blessed to get to travel for work in the last couple of years and during one of my trips to Paris, we walked past the L’Oréal office and I prayed then and there that I get a chance to work with them. Now I’m here, blessed with the gift of being able to paint and share it through this collection that I’ve been so so excited to share,” she adds.
Each lipstick case in this collection is delicately wrapped with a painting print exclusively designed and signed by the actress. The L’Oreal x Love Marie collection includes the most-loved and best-selling Color Riche Matte lipstick shades—a sophisticated mix of the perfect blend of earth tones and nudes that matches all skin tones namely 298 Brick Planet, 233 Rouge-A-Porter, 211 Spring Rosette, 247 Hinted Blush, and 266 Pure Rouge. To see the full collection, check out this gallery below:
Lead photos from @iamhearte and L'Oreal Paris