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Filipina Pride: KC Concepcion Is The First Pinay Ambassador To Represent Shiseido

As a longtime fan of the brand, this is a dream come true for the actress-model!

Huge congratulations are in order for KC Concepcion, as she just became the first ever Filipina ambassador of Japanese beauty brand Shiseido. To promote the new Synchro Skin Self-Refreshing Foundation here in the Philippines, the beauty brand has enlisted the actress to show off her flawless skin in their latest product launch. 

The new Synchro Skin Self-Refreshing Foundation.

KC has always been a fan of Shiseido since her high school days. “I always loved Japanese makeup. With Shiseido, it all really started with the eyelash curler,” she said at the event. 

In case you missed it, she even took to social media a couple of months ago to share her story on how she willingly went out late at night to repurchase her holy grail item, which is a staple in her beauty kit. “I’ve made emergency lash curler runs to the Shiseido store in the mall right before closing time just because my face doesn’t feel complete with using it. Their lash curler helps open up my eyes and make me look alive,” the actress recalled. “One time, my purchase wasn’t so successful because the store had a private event and the doors were closed. I posted about my night-out without fresh-looking eyes and it caught on. The next day, I was so shocked to see a whole makeup line from Shiseido. I got to try everything and couldn’t help but rave–and post–about the new makeup they’re coming out with.” KC’s posts eventually led to a relationship with Shiseido beyond social media, culminating in an endorsement for the brand she’s learned to love even more.

Here, the actress also shared some tips when looking for the right foundation, “Always try to find a base na hindi ka mahuhulas and hindi ka magiging oily throughout the day.” 

“I have dry skin so I always look for hydration, but it was so hard to find hydrating foundations that weren’t gunky, sticky or thick until I started using the self-refreshing, sweat-proof, water-proof, transfer-proof Synchro Skin,” she relates. 


This new foundation is also infused with SPF 30, skin-caring antioxidants and light-reflecting pearl powder to protect and enhance the skin’s texture and tone. 

Find out more about the makeup products KC loves on Shiseido Philippines' Facebook page. Shiseido has 16 boutiques nationwide, and is available at leading department stores.