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L'Oreal Paris Is Back With a Physical Store in Makati

Pia Wurtzbach showcased her iconic L’Oréal Paris’ Le Défilé walk at SM Beauty Makati!

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Ryan Claveria

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/596359d2-6013-4097-8995-807644c56a65_unnamed.png" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>Our cult favorite <strong>L&#x27;Oreal Paris</strong> products are back in-stores! After getting so used to online shopping, we&#x27;re back to craving physical shopping experiences, and L&#x27;Oreal Paris is one we surely missed! L&#x27;Oréal Paris ensures to continue moving forward and innovating, bringing their most wanted products back in physical stores, while still making our all-time fave products available online. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/0baa3641-65ff-445b-8d81-2311ef95cbf0_infaillible matte resistance liquid lipstick.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>On November 9, L&#x27;Oréal Paris Philippines officially cut the ribbon for a new flagship store at <strong>SM Beauty, Makati</strong>, delighting shoppers. At the event, Miss Universe 2015, <strong>Pia Wurtzbach-Jauncey</strong> showcased her iconic catwalk that was recently applauded at the annual <strong>L’Oréal Paris’ Le Défilé at Paris Fashion Week</strong>, marking a historic moment as the first Filipina who walked the runway. She also joined the conversation, thanking the brand that opened many opportunities for her, while gracing the occasion her favorite L&#x27;Oréal products and statement eye makeup—so chic!</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/00b23fa1-5410-4c3e-ab79-e3a316b2e562_img_6984 copy.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><div><strong>Related Story: </strong><a href="/beauty/makeup/pia-wurtzbach-loreal-runway-paris-fashion-week/38986" target="_blank" rel="noopener noreferrer">Pia Wurtzbach is the First Filipina to Walk the L’Oreal Paris Runway. Get Her Look Here!</a></div><p>Pia shared her journey about being the brand ambassador, expressing her gratitude and how it was a dream come true for her, saying, “It was just a dream–and then, I was looking at the installation, looking at everything and listening to how it took three years for us to be back here–where you, the consumers [the fans] of the brand can really touch and feel and experience makeup again.” </p><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DCNmypmS5YR/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/reel/DCNmypmS5YR/?utm_source=ig_embed&amp;utm_campaign=loading" 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0"><br/></div> <div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div> <div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div> <div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"> <div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div> <div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div> <div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/reel/DCNmypmS5YR/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Metro Magazine (@metromagph)</a></div></div></blockquote></div><div><br/></div><div><strong><br/></strong></div><div><strong>Our Top Picks</strong></div><p>First things first—the base–foundation. Either liquid or powder, it was a cult favorite for both millennials and Gen Z because of its phenomenal quality! Before, during the times when looking for a foundation is quite challenging, L&#x27;Oréal Paris foundation was a lifesaver! Its mattifying quality suited many Filipinas, especially for workers or students who frequently stay outdoors. It creates a blurring finish when applied on the skin. Plus, the compact powder was and is still a holy grail for many. Paired with the liquid base, it perfectly creates a flawless complexion, even in humid weather. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/2e5b52f5-1e69-4274-8f9c-151e679ec700_loreal foundation.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>As we continue the conversation about foundation, we revisit a classic in time for the reopening of the store, and rediscover their improved formulation that comes in a variety of shades. It&#x27;s just so good the brand dedicated an entire wall to their <strong>Infallible Foundations </strong>featuring 24H Fresh Wear Foundation, 24H Matte Cover Foundation, along with the Pro-Matte Powder, Fresh Wear Powder.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/72692f50-3468-429e-a5c5-5187353275f3_l" oreal="" paris="" infallible="" matte="" resistance="" liquid="" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>One signature, unforgettable product from the brand, that also had its own distinct section at the store are the lip products, specifically the <strong>L&#x27;Oréal Paris Infallible Matte Resistance</strong>. Back then—before it was redefined—L&#x27;Oréal’s lipsticks were already iconic, whether in bullet packaging or liquid. Their lip-loving products shaped our youth, showing us how a regular lipstick should be worn with a single, smooth glide to achieve that glamorous pout–even without a lip liner. A nostalgic moment for anyone who was obsessed with trying different types of lipstick! Good news is that it&#x27;s back and better than ever!</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/2d5e008a-a4e4-4fe0-9b0d-dac5b989a7c7_l" oreal="" paris="" panorama="" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>The brand’s latest <strong>Voluminous Panorama Waterproof Mascara</strong> was also in full display at the store, as it&#x27;s one of L&#x27;Oréal’s staple products. It&#x27;s recommended by countless beauty influencers all over the world because of its volumizing properties without the worry of “panda eyes” that some mascaras are guilty of. Even Kendall Jenner and her makeup artist, Mary Phillips, have given it their stamp of approval. As seen in some of her &#x27;get ready with me&#x27; videos and Instagram photos, Kendall was using it and got a lot of questions about her lashes. And we can see why–if you look closer at her eyes, her lashes have a voluminous, natural appeal without clumping, perfect for everyday or special occasion looks!</p><div><br/></div><p>We’ve heard about all the amazing products, and some of them even have our favorite celebrities&#x27; stamp of approval, proving L&#x27;Oréal’s commitment to quality at the right price-point. Grab your friends and family and visit L&#x27;Oréal Paris’ flagship store at SM Beauty Makati—swatch every shade and try every foundation, and enjoy the experience, because it&#x27;s more than just makeup, it&#x27;s confidence, power, and self-expression!</p><div><br/></div><p>For updates, follow <a href="https://www.instagram.com/smbeautyph" target="_blank">@smbeautyph</a> on Instagram and <a href="https://www.tiktok.com/@lorealparisph?lang=en" target="_blank">@lorealparisph</a> on TikTok</p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/makeup/pia-wurtzbach-beauty-looks-paris-fashion-week-ss25/39014" target="_blank" rel="noopener noreferrer">#MetroBeautyWatch: Pia Wurtzbach’s Beauty Statements at Paris Fashion Week</a></div><script async="" src="//www.instagram.com/embed.js"></script>