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WATCH: Here's What's Inside LOOK, the Coolest New Beauty Destination in Manila!

This expansive new space is your haven for cult favorite, hard-to-find, and luxury beauty brands!

Part of the joy of traveling is visiting our favorite stores and boutiques, experiencing the ambience, and most especially for us beauty girls, spending endless hours in our favorite beauty stores, getting lost in the aisles, finding our next best find! But during these times when we have to stay close to home, it comes as a treat that we have a new beauty haven to check out right here in Manila! Meet LOOK, the newest beauty destination for Filipinos!


LOOK at SM Aura
LOOK at SM Aura


This brand new playground for beauty junkies boasts of an expansive selection of beauty brands including some well-loved local ones we have on our favorites list! At LOOK, you get the exciting experiencing of entering a mega boutique abroad, only it's just a few steps away from home. This 'phygital' store excites its customers with not just its lineup of brands, but its eye-popping, edgy interiors as well. Made to create a unique experience for discerning Filipino clients, LOOK sets the tone for local retail in the months and years to come.


“Having all those considerations in mind, LOOK Philippines has commissioned Malherbe Paris, one of the famous interior design and branding agencies in the world who worked with the likes of Sephora, L’Occitane, and Hera, to come up with the store concept, design, and brand identity of LOOK Philippines, the newest multi-brand beauty concept store in Manila", shares Danilo S. Chong, General Manager of LOOK Philippines. 


LOOK at SM Aura
LOOK at SM Aura


Expect to see their 'Shop in Shop' concept, wherein famous cosmetics and skincare brands find their own spot in LOOK, to cater to the well-rounded beauty insider. These include NARS, Benefit, Laura Mercier, Innisfree, Laneige, Clarins, Aveda, Make Up For Ever, and Shiseido. Well-loved, hard-to-find brands we often only get to buy abroad, such as The Ordinary, Fenty Beauty, Huda Beauty, Glossier, Klavuu, VT Cosmetics, and many, many, many more are also found at LOOK. Luxury shoppers don't get left behind, as brands like SK-II, Shu Uemura, Gucci, YSL, and L'Occitane are also offered under this roof. 


The Ordinary at LOOK
The Ordinary at LOOK


To upgrade the customer experience further, LOOK has their very own 'Store Studio', where one can enjoy free Nespresso coffee, hang out, and look forward to beauty talks and events in the future. At the moment, they also have hip, 'always-on music', to further create an exciting shopping experience. Want to bring that experience home? Simply search 'LOOK Philippines' on Spotify to access their cool playlists!


Check out the gallery below to see more of the beauty playground we're obsessed with at the moment:


Check out our tour of LOOK:




LOOK is located at the Upper Ground floor of SM Aura Premier. Follow them on Instagram at @look.philippines. Starting today, you can also shop LOOK online!


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