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These Korean Stars Lend Their Faces to Luxury Beauty Brands

Their face cards never decline, and make these brands' images even more fabulous

The Hallyu wave is far from over, and shows no signs of slowing down, as seen in international fashion week appearances, campaigns, and the sheer number of productions they release in film, drama series, and music. Apart from ruling the charts, several K-pop groups are performing at well-recognized music events such as Coachella, Glastonbury, and Lollapalooza. Once contained within the heart of Seoul, South Korea, it's safe to say that K-influence now continues to rule the entire world.


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Apart from their remarkable success in music and K-drama, these celebrities have also exemplified how Korean beauty standards are uniquely influential, sparking a cultural shift in how we approach our daily beauty routines and standards of beauty. Their influence extends beyond their musical achievements, demonstrating the impact they wield inside and outside the market. 


It’s a notion among many that being the face of a luxury brand means you've made it on top. These celebrities exert a profound influence that undeniably captivates the hearts of countless individuals. Their outstanding presence in the industry not only showcases their artistic expertise but also highlights the immense change they have on fans and the cultural landscape of luxury beauty. 


Here are some of the top Korean celebrities that lend their faces to luxury beauty brands right now. Swipe through the gallery below:



Text by Ryan Claveria

Banner photos via @diorbeauty, @tomfordbeauty, and @guccibeauty


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