Push Admin

Marian Rivera Dazzles in Milan as KIKO Milano Brand Ambassador

This Filipina superstar took center stage as the face of Italy's premier beauty brand in a moment that was thoughtful, inspiring, and brimming with Pinay pride

Article (news)

Leigh Sofia Lazo

<p>In flashing lights and stylish struts at the world’s most elite fashion showcases, Pinoy pride lights up the global stage as <strong>Marian Rivera</strong> makes a debut at <strong>Milan Fashion Week</strong>, repping Italy’s leading makeup brand <strong>KIKO Milano</strong>. The first Filipina to fly the brand’s flag internationally, her presence carried a whole new level of sparkle tied to a powerful celebration of culture, beauty, and grace.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/df4c64df-0456-472c-8920-aa57fa3240ae_img_1632.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>Known for crafting world-class luxury beauty products without breaking the bank, KIKO Milano has made waves for its message of empowerment—allowing everyone to “be who you want to be.” In 2022, the Italian brand entered the Philippine market, naming Marian its local ambassador—a role that has now elevated her to global status.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/058e12d0-2561-4b3f-9d71-15edbd89875b_img_1752.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>Her debut chapter wasn’t merely a fashionable pit stop. It was a week filled with a purposeful engagement. From meetings with KIKO Milano’s global team to visiting key stores and shooting exclusive campaigns, Marian was fully immersed in its world—Milan&#x27;s legendary “Beauty Valley,” aka where the world’s finest makeup dreams come true. True enough, it was a thoughtful exploration of her digging deep into the heart and soul of KIKO Milano.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/4cc4e324-e223-4c3f-9d92-ceeba3e43d1e_img_1657.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>        “Of course excited ako to be in Milan Fashion Week at sa lahat ng activities, lalo na meeting my global KIKO Milano family,” she shared, immersing herself in the brand even more. Though surrounded by the best of global fashion, Marian found her greatest thrill in not just being part of the Milan Fashion Week but in the opportunity to take her country’s beauty in one of the fashion capitals. “Pero sa totoo lang, pinaka-excited ako to represent ‘yung bansa natin. I’m humbled to be here, one of the first international faces of the brand,” gushed the Filipina actress.</p><div>    </div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/4c60e3cb-9760-4310-ae59-cfc7016b3978_img_1697.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>Kicking off her Milan experience was a warm welcome dinner hosted by KIKO Milano and its CEO <strong>Simone Dominici</strong>, and attended by key figures such as the Philippine consulate in Milan. The intimate soirée was both a feast on Marian’s successful partnership with the brand and the larger cultural milestone it represented. Full of admiration, Simone expressed how Marian embodied the brand’s core values: “Art, Beauty, Joy,” describing her as a radiant artist who brings beauty to everything she does, adding that her infectious joy aligns perfectly with the brand’s ethos.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/bf9d41a7-def3-4571-8a3c-9c994a4aa8c1_img_0100.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>“I think Marian embraces our values in KIKO. Our tagline is ‘Art, Beauty, Joy.’  Marian—she’s a beautiful artist. She embraces the beauty. She’s so beautiful in what she does every day. And joy because she brings joy, she brings a smile, she brings fun,” beamed Simone, lauding the Filipina’s impact on the brand’s growing success in the Philippines.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/3e47d8b5-bc1f-4787-ad19-b1a22110200e_img_0091.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>The spotlight on Marian continued as she graced the highly anticipated <strong>KIKO Milano x N21 Women’s S/S 25 </strong>show. The collaboration of two iconic Italian brands brought the vibrancy and fearlessness of the 1960s back to life—an era that resonates deeply with KIKO Milano’s ethos of individuality and bold self-expression. Marian, ever the proud representative of the Philippines, stood out as a beacon of diversity in a space dominated by European fashion houses. It was a statement that beauty knows no borders, and Marian was at the forefront of this movement.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/ad89f5c8-745a-4397-a5c6-ca7a82654e2d_img_0863.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>While her itinerary was already filled with monumental moments, Marian went on to raise the bar as she was an honored guest at the fabulous Vogue 60th Anniversary Vernissage hosted by Vogue Italia. With KIKO Milano as a beauty sponsor of the event, Marian lifted the brand’s commitment to diversity and inclusivity, illustrating how beauty knows no boundaries and unites people globally. Vogue Italia’s translation of iconic fashion moments found a perfect match in KIKO Milano’s trendsetting looks with Marian as a central figure.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/4cd42fc4-dd61-4617-b8b3-7e7f2e538a16_img_1166.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/></span></span></div><p>Come its closing, Simone Dominici captured the essence of Marian Rivera’s impact beautifully, saying, “We engage thousands of customers every day who spread their love for us. Thanks also to the support that Marian is giving to us. Thank you, Marian, for all that you do.” </p><div><br/></div><p>Follow KIKO Milano on Instagram <a href="https://www.instagram.com/kikomilanoph" target="_blank">@kikomilanoph</a></p><div><br/></div><div><strong>Related Story: </strong><a href="/beauty/makeup/heart-evangelista-paris-fashion-week-ss25-beauty-l/39074" target="_blank" rel="noopener noreferrer">Heart Evangelista&#x27;s Top Beauty Looks at Paris Fashion Week S/S 2025</a></div><div><strong>Related Story: </strong><a href="/beauty/makeup/milan-fashion-week-runway-beauty-trends-ss-2025/39035" target="_blank" rel="noopener noreferrer">Trendsetting Beauty Looks from the Runways of Milan Fashion Week</a></div>