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We Found Out The Hottest New Lipsticks Worn By K-Pop Girl Group ITZY

They're the new Global Spokesmodels for top brand Maybelline

We've always loved how the K-pop world has paved the way for a lot of the fashion and beauty trends we're loving today. They're risk-takers, daring, and oh so extra in their looks and ensembles, we always have to sit up and take notice!


On our radar these days is Korean girl group ITZY, a 5-member group formed under JYP Entertainment. Composed of Yeji, Ryujin, Lia, Chaeryeong, and Yuna, the young, sassy ladies have started making waves since their launch in 2019. You've probably heard some of their hits already, including dance tracks 'Not Shy', 'Wannabe', and 'Sorry Not Sorry'. These days, they also happen to be the latest Global Spokesmodels of the world's no. 1 makeup brand Maybelline. We're not surprised—they look simply awesome, don't they?

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ITZY for Maybelline
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For their first campaign with the brand, they model the latest lippie must-have from Maybelline, the Color Sensational Ultimatte Lipstick! It boasts of a 'better than luxury' formula that makes it more lightweight, more plush-matte, and more color-intense with ultra-fine powders, texture blurring gels, and high-impact pigments. Every swipe is so effortless, you'll want to try every shade at once! The lippie empowers one to stay confident with every swipe, and just like ITZY, they also advocate the same message of self-confidence, which empowers everyone to be unapologetically themselves in whatever they do.

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“The new Color Sensational Ultimattes will be the new holy grail bullet matte lipstick in the market. Apart from being the only air-light texture blurring matte, we also want to give every Maybelline girl that luxurious lipstick experience that is accessible”, said Ira Santos, Product Manager for Maybelline. 


The new lippie is available in 10 must-have shades, from a super chic nude 'More Buff', to a sexy pink 'More Mauve', to a fiery red 'More Scarlet'—the Ultimattes have got your makeup needs covered.

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ITZY Yeji
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ITZY Ryujin


Shop Color Sensational Ultimattes here.


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