More Color, More Attitude, More Impact: The New Revlon Ladies Are Out To Live Boldly This 2018!
We were delighted with the news of everyone's Wonder Woman Gal Gadot becoming the newest face of Revlon for 2018, but the good news isn't over yet. Last January 24, Revlon officially announced the addition of four equally powerful women in the fashion industry today, all with their own unique voice, now joining forces to give life to Revlon's "Live Boldly" campaign for the brand-new year.
Time to meet the ladies behind Revlon's powerful new campaign dubbed "Live Boldly": Raquel Zimmermann, Adwoa Aboah, Ashley Graham, and Imaan Hammam.
Body Positivity advocate and one of the industry's most in-demand models Ashley Graham shares, “I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change." “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”
There's no doubt about it—supermodel of the moment Adwoa Aboah, who has graced countless fashion glossies in 2017 including the maiden issue of Edward Enninful as Editor for British Vogue, is a force to be reckoned with. Apart from her remarkable body of work in fashion, Aboah also put up Gurls Talk, an online community for girls all over the world to be able to talk about issues that matter to them, to make their voices heard on a bigger platform. “Revlon gives us a platform that allows us to be accessible to all different types of women,” says Aboah. “To me, ‘Living Boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”
Brazilian model Raquel Zimmermann has been around for quite some time now, and with hundreds of runway shows and fashion campaigns under her belt, it's safe to say that this power woman is a seasoned professional in what she does best. Named by French Vogue as one of the "30 Models of the 2000s", Zimmermann continues to wow with her unique beauty and contagious lust for life.
Imaan Hammam, one of fashion's models-of-the-moment, is of African-Arabic descent, and has countless glossy covers and campaigns for major fashion brands in the industry. She continues to break beauty stereotypes by being a woman of color representing what beauty means in 2018. It is only natural for Revlon to pick her as one of the women who embody what it is like to live boldly in a time where the idea of beauty goes beyond conventions.
The perfect group picture to represent women who live boldly in 2018
With that, we leave you with Revlon's latest campaign video that's sure to get you pumped about living your boldest, most exciting life!
Lead photo courtesy of Revlon