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Paint The Town: Estee Lauder Launches Pure Color Envy Paint-On Liquids

Estee Lauder Pure Color Envy Paint-On Liquid Lipstick


“Quiet Riot. Wine Shot. Shameless. Heart Crush. Savage Garden.”  They sound like anything from album titles to Instagram hashtags, but in reality, these are the names of five of the 39 new delicious paint colors for our lips, launched recently by Estee Lauder in a darling event I got to attend in New York City.

Sun-drenched California-inspired imagery held the backdrop for gloriously lit make-up stations, as music pumped throughout the venue and Supermodels Joan Smalls, Carolyn Murphy, Fei Fei Sun, and Hilary Rhoda floated through the crowd, popping in to make a color recommendation here and there. But sure, everything looks amazing on them, right? 



Truthfully, it worked on me, and all of the super cool NYC girls I met that night, too. I tested a couple of the Pure Color Envy Paint-On Liquids at the event itself (leaving kiss marks on many a champagne glass, but never losing the vibrancy of my pout), but it wasn’t until I got home with my SUITCASE of the 39 shades that I truly went to town.

Eighteen mattes (oh, be still my matte-lip loving heart), eleven metallics (that I now use to spice up my most boring outfits for evening), and ten of the sexiest, most pigmented vinyl shades, all lend something unique and help achieve any imaginable look I can come up with.


Editor-At-Large Sarah Meier trying on the vibrant liquid lips

Here are some of my most used colors:

For the Power Pink lovers out there: Pink Zinc, Pierced Petal, and Liquid Desire range from Easter bunny pastel to Barbie bright, and 80s fuchsia.

Send Nudes: Naked Ambition, Bronze Leaf, Smash Up, and Burnt Raisin will be your best kept secrets for those barely there earth-toned tints.

Caviar Kisses and Champagne Sparkles: Chroma Copper, Wine Shot, and Scream Sexy are your best bets for unabashed glamour.


Sarah Meier with supermodel Joan Smalls


Shiny, pigmented and bold lips!


And my bold and bright signature lip has found absolute bliss in the loud and proud shades: Patently Peach, Lava Flow, and Controversial.

I have my stash here with me in NYC, but wouldn’t tease if you couldn’t get your hands on them too.


The new Estée Lauder Pure Color Envy Paint-On Liquid LipColor will be available at Estee Lauder Rustan’s Makati, Rustan’s Shangri-la, Rustans Alabang, Rustan’s Gateway, Rustan’s Cebu, SM North EDSA, SM Megamall, SM Aura, SM Mall of Asia, SM Makati, and Lucky China Town.