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We're Loving Everything From The Perfect Diary x Sanrio MagicStay Collection

Get ready to relive your childhood, with a pretty twist!

I've been on the nostalgia route lately. Being cooped up at home for long periods of time makes me reminisce the old times, and think of the things that brought me joy. Many nights, I'd find myself watching old movies of the '80s, '90s, and even the early 2000s, and I'd be filled with so much nostalgia it makes me smile!


I'd also often look back at the trends I used to love back in high school and college—from fragrances I used to love, to fashion pieces, to stores I'd frequent. One of which is Gift Gate, a staple for a lot of my peers as well. Gift Gate is that charming boutique in the mall filled to the brim with the coolest little things from Sanrio, a Japanese brand with tons of kawaii merchandise. Stationery, school supplies, gift items, and accessories from Gift Gate were the coolest thing ever. 




So imagine my joy when I discovered the latest collaboration between C-Beauty brand Perfect Diary and Sanrio MagicStay—a limited-edition collection of cosmetics packaged in the cutest Sanrio designs! A buzz-worthy cosmetics brand combined with the cutest little characters is definitely one to try!


The four-piece collection features some of Sanrio's well-loved characters like Hello Kitty, Gudetama, Little Twin Stars, Cinamoroll, and My Melody. Beauty junkies would love the selection of products featured in this collab: the MagicStay Dream Matte Lipstick, MagicStay Velvet Loose Powder, MagicStay Skin Perfecting Cushion Foundation, and MagicStay Long Lasting Mascara.


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Lipstick lover? The MagicStay Dream Matte Lipstick gives off that airy, matte finish minus the stickiness and the weight. It glides on smoothly and has a high-coverage, pigmented formula. Available in six shades: Creamy Cameo, Rose Cameo Brown, Autumn Whisper, Blackcherry, Chocolate, and La Petite Valse.

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The MagicStay Velvet Loose Powder is a weightless, blurring loose powder formula that allows makeup to stay in place for long periods of time. It sets and finishes the makeup, and hydrates with the hydrating essence infused in its formula. Silky, non-drying, and definitely made more irresistible with such adorable packaging!


Since eyes are still taking center-stage in makeup these days (hello, mask wearers!), mascara still plays an important role in our makeup kits! The MagicStay Long Lasting Mascara is lengthening, long-wearing, smudge-proof, and flake-proof, proving it to be a great pick for the season. It features a small, tapered mascara brush to reach the smallest hairs and corners of the eye.

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Last but not least in the collection is the MagicStay Skin Perfecting Cushion Foundation, a light-weight, long-lasting cushion foundation formula that gives off medium to full coverage. It's available in five shades flattering for Asian skin tones, and is breathable, making it perfect for humid weather! 

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Ready to relive your Sanrio days? Shop the Perfect Diary X Sanrio collection at Shopee.