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Sarah Geronimo Launches Pop Studio, Her First Venture Into The Beauty World!

After months of speculation on the next move of Sarah Geronimo, the Popstar Royalty has finally unveiled her mystery project. Last week, she announced that she is ready to conquer the world of beauty with a brand that caters to multi-hypenated, on-the-go women like herself, aptly called POP Studio



A post shared by POP Studio PH (@popstudioph) on


POP Studio is a 'duality' makeup line that offers top-quality products in a convenient 2-in-1 packaging. These beauty must-haves can help you cut down your makeup routine, de-clutter your makeup bag, and of course, save money—by getting two products for the price of one. 


A post shared by POP Studio PH (@popstudioph) on



A post shared by POP Studio PH (@popstudioph) on


Among the brand’s several offerings are products that embody the idea of multi-purpose beauty, like the Matte Lipstick and Lip Balm. On one side, the Matte Lipstick offers a high-pigmented color that dries down to a healthy-looking matte finish without drying the lips. On the other end, the Lip Balm moisturizes with nourishing shea butter for lighter days. 


A day and night eyeshadow palette is also included in this makeup collection. It features classic neutrals and trendy tones, perfect for creating natural to full-glam looks. With a full pigment powder formula, it delivers high-color payoff and intensity in nine matte, shimmer, and metallic shades. 


Designed for women looking to achieve effortless, flawless skin is POP Studio's foundation stick and liquid concealer. In what can only be considered makeup magic, the foundation stick provides a dewy, breathable base. On the other hand, the easy to apply liquid concealer is made of natural-looking, fluid formula that covers imperfections without leaving the face looking cake-y. 


To see more of these dual-ended delights, check out this gallery below!



POP Studio is now available on Shopee. Lead photos from @popstudioph